Black Broadcasting Network Hires Paul Waters to Head Sales and Marketing Efforts

Black Broadcasting Network Hires Paul Waters to Head Sales and Marketing Efforts

HOUSTON, April 28 /PRNewswire/ -- Black Broadcasting Network (BBN), the only 24/7 multiplatform network exclusively targeting 18-34 year old urban African-American audiences, today announced that media sales veteran Paul Waters had joined the network as Senior Vice President of Sales and Marketing. Waters brings over 20 years of experience in developing new business and creating innovative marketing programs for diverse industries from telecommunications to specialty foods.

"Black Broadcasting Network will undoubtedly benefit from Paul's long record of success demonstrated throughout his career as a proven leader in sales and marketing," said Yusef F. Muhammad, President of the network. "His expertise will be a critical asset to our network as we maximize our sales and distribution efforts targeted at cable, telco and satellite distribution partners."

Waters most recently served as Senior Vice President at OlympuSAT, the largest independent distributor of cable networks, where he directed efforts to increase advertising revenue and grow the affiliate base. He has previously assisted numerous other cable networks, including NBC Cable Nets and the Food Network, in marketing, distribution, and advertising sales. Waters has also consulted and provided counsel for a number of new technology companies including AccuWeather and Realtor.com.

Waters began his marketing career at New York Times Cable Television followed by work at Harrisburg ABC affiliate WHTM and TCI Cable. He earned a BA from Temple University in Philadelphia.

About Black Broadcasting Network

Black Broadcasting Network is a 24/7, ad-supported multiplatform network delivering the best in authentic, youthful and positive black entertainment programming to the 18-34 urban African-American viewer, the fastest growing segment within the African-American demographic. Black Broadcasting Network brings its audience the latest in popular music, original movies, black college sports, reality shows, comedy, current affairs and various syndicated series with selections in HD. For more information, please visit: www.blackbroadcasting.com .

   For more information, please contact:   Pascale Marchand   Bob Gold & Associates, Inc.   (310) 784-1040   pascale@bobgoldpr.com  

First Call Analyst:
FCMN Contact:

Source: Black Broadcasting Network

CONTACT: Pascale Marchand of Bob Gold & Associates, Inc.,
+1-310-784-1040, pascale@bobgoldpr.com, for Black Broadcasting Network

Web Site: http://www.blackbroadcasting.com/

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Profile: International Entertainment