WONKA(R) Brings Bamboozle to a City Near You This Spring

WONKA(R) Brings Bamboozle to a City Near You This Spring

Magical Candy Maker Promises One-of-a-Kind Surprises at Festivals and Annual Roadshow

GLENDALE, Calif., March 31 /PRNewswire/ -- WONKA is once again bringing mysterious and marvelous acts of imagination to the people in the form of Bamboozle, a bonanza of musical creativity featuring never-before-seen WONKA surprises and more than 100 bands.

The Bamboozle presented by WONKA introduces a new invitation from WONKA: "Feed Your Imagination." WONKA recently launched new electrifying and whimsical packaging, products and Web themes to go along with the new tagline.

Bamboozle presented by WONKA will begin and end with celebratory festivals as part of a multi-week tour, kicking off with Bamboozle Left in Irvine, Calif., on April 4 and ending with The Bamboozle in East Rutherford, N.J., on May 2 and May 3. Both festivals will be preceded by a Hoodwink Festival featuring select acts performing the music of their favorite artists on Friday, April 3, and Friday, May 1. Between these festivals, the Bamboozle Roadshow presented by WONKA will make more than 20 tour stops across the country, starting April 5 in Tucson, Ariz. For a list of tour destinations, visit www.TheBamboozle.com.

Worldwide Debut of the Latest Acts of Imagination from WONKA

The bands won't be the only stars of these shows. Willy Wonka has been toiling away in his factory, and he has two new surprises to unveil for the first time at Bamboozle Left and The Bamboozle.

WONKA is revealing for the first time - exclusively to Bamboozlers - its one-of-a-kind imagination station: WONKAvision. Using the interactive, multi-sensory technology of WONKAvision, Bamboozlers will be transported to a world of their pure imaginations. Now anyone can be an innovator - just reach out and touch the mirror! With just the swipe of a finger you can design a customized masterpiece; play a never-seen-before Wonka game; or go on a photo scavenger hunt. You've never tried anything like the fantastical WONKAvision experience! When you're finished, your work of art will be magically transferred to WONKA.com to delight and wow millions of visitors online.

Fans have to get inside the Bamboozle gates to get the first taste of the WONKA brand's second surprise and newest treat, WONKA(R) KAZOOZLES(TM). A "delickoricious" chewy candy to feed the imagination, KAZOOZLES combines TWO long and luscious licorice ropes with fruit punch-flavored candy filling. Bamboozlers will be among the first in the world to try the two new varieties - Cherry Punch and Pink Lemonade. Everyone else will have to wait until the national launch in June.

"WONKA is bringing candy fans an exciting, magical experience that only WONKA can," said WONKA Marketing Manager Vilma Livas. "We have a passion for feeding our fans' imaginations. With WONKA as the presenting sponsor of Bamboozle, anything is possible!"

Extra lucky Bamboozlers will get a chance to become WONKA VIPs. Awesome rewards such as special seating and second-day tickets await them. A few WONKA fans will also receive an elite WONKA Gold Card entitling them (and their friends) to one coveted benefit: access to WONKA's candy closet for six-months!

The Bamboozle Roadshow

For even more music happenings, follow the Bamboozle Roadshow as a WONKA correspondent travels on the road with the bands and shares an inside look, including videos and photos from the road and maybe a few unexpected surprises. Follow WONKA and the Bamboozle Roadshow at twitter.com/WONKAnation, myspace.com/WONKAnation, on Facebook under WONKAnation, and WONKAnation.blogspot.com.

The talent line-up and soundtrack for the Bamboozle Roadshow presented by WONKA will include five electrifying up-and-coming bands: We The Kings, Forever The Sickest Kids, The Cab, Never Shout Never and Mercy Mercedes.

For more information about WONKA, visit www.WONKA.com. For more information about Bamboozle Left, The Bamboozle and the Bamboozle Roadshow, all presented by WONKA, and to purchase tickets, visit www.TheBamboozle.com. Bamboozle Festivals & Tour are produced by LiveNation.

ABOUT WONKA

WONKA(R) opened its doors in 1983. Since that time, WONKA(R) has been dedicated to the art of producing fun, innovative, high-quality confections for candy lovers of all ages. WONKA(R) candies include NERDS(R), NERDS(R) Rope, SWEETARTS(R), SHOCKERS, SPREE(R), LAFFY TAFFY(R), RUNTS(R), EVERLASTING GOBSTOPPER(R), LIK-M-AID(R) FUN DIP, PIXY STIX(R), BOTTLE CAPS(R), and the WONKA(R) Bar. WONKA(R) is owned by Nestle USA, Inc. For more information, visit WONKA.com.

ABOUT NESTLE USA

Named one of "America's Most Admired Food Companies" in Fortune magazine for the twelfth consecutive year, Nestle USA provides quality brands and products that bring flavor to life every day. From nutritious meals with Lean Cuisine(R) to baking traditions with NestlE(R) Toll House(R), Nestle USA makes delicious, convenient, and nutritious food and beverage products that enrich the very experience of life itself. That's what "Nestle. Good Food, Good Life" is all about. Well-known Nestle brands include: NestlE(R) Toll House(R), NestlE(R) Nesquik(R), NestlE(R) Coffee-mate(R), Stouffer's(R), Lean Cuisine(R), HOT POCKETS(R) and LEAN POCKETS(R) brand sandwiches, NescafE(R), NescafE(R) Taster's Choice(R), NESTLE(R) Juicy Juice(R), Buitoni(R), DREYER'S/EDY'S(R), NestlE(R) Crunch(R), NestlE(R) Butterfinger(R), and Wonka(R). Nestle USA, with 2008 sales of $8.8 billion is part of Nestle S.A. in Vevey, Switzerland -- the world's largest food company -- with 2008 sales of $101 billion. For product news and information, visit Nestleusa.com or NestleNewsroom.com.

First Call Analyst:
FCMN Contact:

Source: WONKA; Live Nation

CONTACT: Erin McCarty, +1-206-270-4655, or Patricia Bowles,
+1-818-549-5817

Web Site: http://www.wonka.com/

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Profile: International Entertainment