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Wednesday, March 04, 2009

Warner Bros. Pictures and Paramount Pictures International's Watchmen: The IMAX Experience opens in IMAX(R) theatres March 6, 2009

Warner Bros. Pictures and Paramount Pictures International's Watchmen: The IMAX Experience opens in IMAX(R) theatres March 6, 2009

Fan-base Buzz Drives Strong Advance Ticket Sales

LOS ANGELES, March 4 /PRNewswire-FirstCall/ -- Warner Bros. Pictures, Paramount Pictures International and IMAX Corporation (NASDAQ: IMAX; TSX: IMX) today announced that Watchmen, Zack Snyder's highly anticipated film based on the popular graphic novel will open in 124 IMAX(R) theatres domestically on March 6, 2009, simultaneously with the film's wide release. The film will also open in 29 IMAX theatres internationally on the same date. Strong advance ticket sales have already been reported and many IMAX theatres are selling out shows through the opening weekend.

Watchmen: The IMAX Experience has been digitally re-mastered into the unparalleled image and sound quality of The IMAX Experience(R) with proprietary IMAX DMR(R) (Digital Re-mastering) technology. This is Zack Snyder's second IMAX release, following Warner Bros. Pictures' 2007 blockbuster 300, which broke multiple IMAX box office records during its run.

"The riveting action and stunning special effects in Watchmen look and sound incredible in IMAX," said Dan Fellman, President of Domestic Distribution at Warner Bros. Pictures.

Andrew Cripps, President of Paramount Pictures International added, "The IMAX Experience adds an extra level of excitement to an already thrilling movie, allowing moviegoers to make their Watchmen outing a true event."

Many IMAX theatres are reporting very strong advance ticket sales, demonstrating the huge enthusiasm surrounding the movie:

   -  Advance IMAX ticket sales are approaching $2 million with 2 days still      to go   -  More than 100 IMAX shows already sold out   -  All 124 domestic IMAX theatres have added midnight screenings   -  Several domestic IMAX theatres are adding 3am shows to meet the demand   -  Chicago's Navy Pier IMAX theatre has sold out nearly every show for      the weekend, with tickets already sold for 3am and 7am shows.   -  IMAX.com is experiencing increased traffic as visitors turn to the      site to purchase advance tickets, download trailers and access the new      film widget.   -  On MovieTickets.com, IMAX ticket sales account for one-third of all      Watchmen sales.   

"There is strong buzz surrounding this film, and with the recent expansion of the IMAX network, even more people will have the chance to experience Zack Snyder's return to IMAX theatres," said IMAX Co-Chairmen and Co-CEOs Richard L. Gelfond and Bradley J. Wechsler. "We're delighted to see that many IMAX theatres are already reporting sold out shows, and some are adding additional screenings to accommodate the high demand."

"We think that Zack Snyder's creative vision, experienced in IMAX, will once again resonate very well with the tech-savvy demographic that has made IMAX their cinema of choice," added Greg Foster, Chairman and President of IMAX Filmed Entertainment. "Our Partners at Warner Bros. Pictures and Paramount Pictures International are doing a great job of integrating IMAX into all aspects of the release, and it has certainly helped to create this fantastic IMAX/Watchmen anticipation."

Watchmen was originally published by DC Comics as a 12-comic book series between 1986 and 1987, before subsequently being collected into a trade paperback. It is the only graphic novel to win the prestigious Hugo Award or to be named among TIME magazine's "100 Best English Language Novels from 1923 to the Present." The film is directed by Snyder and produced by Lawrence Gordon (Die Hard), Lloyd Levin (United 93) and Deborah Snyder (300), with Herbert W. Gains serving as executive producer.

Watchmen: The IMAX Experience is scheduled to play day-and-date at the following IMAX theatres beginning March 6th.

   UNITED STATES    Arizona    Mesa - Gateway 12 IMAX Theatre   Phoenix - AMC Deer Valley 30 with IMAX    Arkansas    Little Rock - Chenal 9 IMAX Theatre    California    Aliso Viejo - Edwards Aliso Viejo 20 & IMAX   Anaheim - Movie Experience CinemaFusion 14 + IMAX at Anaheim Gardenwalk   Arcadia - AMC Santa Anita 16 & IMAX   Burbank - AMC Burbank 16 & IMAX   Camarillo - Edwards Camarillo Palace Stadium 12 & IMAX   Dublin - Regal Hacienda Crossings Stadium 21 & IMAX   El Dorado Hills - Regal Cinemas El Dorado Hills Stadium 14 & IMAX   Emeryville - AMC Bay Street 16 & IMAX   Escondido - Regal Escondido Stadium 16 & IMAX   Fairfield - Edwards Fairfield Stadium 16 & IMAX   Fresno - Edwards Fresno Stadium 22 & IMAX   Irvine - Edwards Irvine Spectrum IMAX   Los Angeles - AMC Century City 15 & IMAX   Los Angeles - IMAX Theatre at The Bridge: cinema de lux   Los Angeles - AMC Universal CityWalk Stadium 19 with IMAX   Ontario - Edwards Ontario Palace 22 & IMAX   San Diego - Edwards Mira Mesa Stadium 18 & IMAX   San Jose - AMC Eastridge Mall 15 & IMAX   San Francisco - AMC Loews Metreon 16 with IMAX   Simi Valley - Regal Civic Center Plaza 16 & IMAX   Stockton - Regal City Centre Stadium 16 & IMAX   Torrance - AMC Del Amo 18 & IMAX    Colorado    Colorado Springs - Cinemark Carefree Circle IMAX Theatre   Denver - UA Colorado Center Stadium 9 & IMAX   Westminster - AMC Orchard 12 & IMAX    Connecticut    Manchester - IMAX Theatre at Cinema de Lux Buckland Hills 18    Florida    Altamonte Springs - AMC Altamonte Mall 18 & IMAX   Aventura - AMC Aventura 24 & IMAX   Fort Myers - Regal Gulf Coast Town Center Stadium 16 & IMAX   Jacksonville - AMC Regency 24 & IMAX   Orange Park - AMC Orange Park 24 & IMAX   Orlando - Regal Pointe Orlando Stadium 20 & IMAX   Tampa - AMC Veterans 24 & IMAX   Tampa - Channelside Cinemas IMAX   Tampa - Regal Waterford Lakes Stadium 20 & IMAX   West Palm Beach - Muvico Parisian 20 & IMAX    Georgia    Augusta - Regal Augusta Exchange Stadium 20 & IMAX   Buford - Regal Mall of Georgia Stadium 20 & IMAX   Morrow - AMC Southlake Pavilion 24 & IMAX    Hawaii    Honolulu - Regal Dole Cannery 18 & IMAX    Idaho    Boise - Edwards Boise Stadium 22  & IMAX    Illinois    Batavia - Randall 15 IMAX   Chicago - Navy Pier IMAX Theatre   Lincolnshire - Regal Lincolnshire 20 & IMAX   Woodridge - Cinemark Seven Bridges IMAX Theatre    Indiana    Evansville - IMAX Theatre at Showplace Cinemas East 18   Indianapolis - Kerasotes ShowPlace 16 & IMAX   Noblesville - Hamilton 16 IMAX   Portage - Portage 16 IMAX    Kansas    Olathe - AMC Studio 30 & IMAX    Kentucky    Louisville - Cinema De Lux 20: Stonybrook IMAX    Louisiana    Harahan - AMC Elmwood Palace 20 & IMAX    Maryland    Baltimore - AMC Loews White Marsh 16 & IMAX   Columbia - AMC Columbia 14 & IMAX    Massachusetts    Natick - Verizon IMAX 3D Theater at Jordan's Furniture - Natick   Reading - Verizon IMAX 3D Theater at Jordan's Furniture - Reading    Michigan    Dearborn - The Henry Ford IMAX Theatre   Grand Blanc - NGC Trillium Cinema IMAX Theatre   Grand Rapids - Celebration! Cinema IMAX Theatre   Lansing - Celebration! Cinema IMAX Theatre   Sterling Heights - AMC Forum 30 & IMAX   Ypsilanti - Showcase Cinemas Ann Arbor IMAX    Minnesota    Apple Valley - Great Clips IMAX Theatre    Missouri    Kansas City - AMC BarryWoods 24 & IMAX   St. Louis - Wehrenberg Theatres Ronnies 20 Cine IMAX    Nebraska    Council Bluffs - Kerasotes Star Cinemas 16 & IMAX    Nevada    Henderson - Regal Sunset Station Stadium 13 & IMAX   Las Vegas - Brenden Theatres and IMAX at the Palms Casino Resort   Las Vegas - Regal Red Rock Stadium 16 & IMAX   Las Vegas - Regal Aliante Stadium 16 & IMAX    New Hampshire    Hooksett - Cinemagic & IMAX in Hooksett    New Jersey    Atlantic City -Tropicana Casino and Resort IMAX Theatre   Cherry Hill - AMC Loews Cherry Hill 24 & IMAX   Hamilton - AMC Hamilton 24 & IMAX    New York    Albany - Regal Crossgates Mall 18 & IMAX   Brooklyn - UA Sheepshead Bay Stadium 14 & IMAX   Deer Park - Regal Deer Park Stadium 16 & IMAX   Long Island - Leroy R. and Rose W. Grumman IMAX Dome Theater   New Rochelle - Regal New Roc City 18 & IMAX   New York City - AMC Loews Lincoln Square 13 & IMAX   New York City - AMC Empire 25 & IMAX   Stony Brook - AMC Stony Brook 17 & IMAX   West Nyack - IMAX Theatre at Palisades Center   White Plains - IMAX Theatre at City Center: Cinema De Lux 15   Williamsville - Regal Transit Center 18 & IMAX    Ohio    Columbus - AMC Easton Town Center 30 & IMAX   Springdale - IMAX Theatre at Springdale 18: Cinema De Lux    Oregon    Tigard - Regal Bridgeport Village Stadium 18 & IMAX    Pennsylvania    Bensalem - AMC Neshaminy 24 & IMAX   Homestead - AMC Waterfront 22 & IMAX   King of Prussia - UA King of Prussia Stadium 16 & IMAX   Reading - RC Reading Movies 11 + IMAX    Rhode Island    Providence - Providence Place Cinemas 16 & IMAX    Tennessee    Knoxville - Regal Pinnacle Stadium 18 at Turkey Creek   Nashville - Regal Opry Mills 20 & IMAX    Texas    Dallas - Cinemark IMAX Theatre at Cinemark 17   Houston - AMC Gulf Pointe 30 & IMAX   Houston - Edwards Houston Marq*e 23 & IMAX   Mesquite - AMC Mesquite 30 & IMAX   San Antonio - Santikos Palladium 18 IMAX Theatre   Sugar Land - AMC First Colony 24 & IMAX   Tomball - Santikos Silverado Station 18 IMAX    Utah    Sandy - Megaplex 17 IMAX at Jordan Commons    Virginia    Alexandria - AMC Hoffman Center 22 & IMAX   Midloathian - Regal Commonwealth 20 & IMAX   Virginia Beach - AMC Lynnhaven 18 & IMAX   Woodbridge - AMC Potomac Mills 18 & IMAX    Washington    Lacey - Regal Martin Village Stadium 16 & IMAX   Seattle - Pacific Science Center Boeing IMAX Theatre   Tukwila - AMC Southcenter 16 & IMAX    Wisconsin    Fitchburg - Kerasotes Star 18 & IMAX    CANADA    Alberta    Calgary - Cineplex Scotiabank Theatre Chinook IMAX Theatre   Edmonton - Cineplex Scotiabank West Edmonton Mall IMAX Theatre    British Columbia    Langley - Cineplex Colossus Langley IMAX Theatre   Richmond - Cineplex SilverCity Riverport IMAX Theatre    Nova Scotia    Halifax - Empire IMAX, Bayer's Lake    Ontario    Mississauga - Cineplex Coliseum Mississauga IMAX Theatre   Ottawa - Cineplex SilverCity Gloucester IMAX Theatre   Toronto - Cineplex Scotiabank Theatre Toronto IMAX Theatre   Woodbridge - Cineplex Colossus Woodbridge IMAX Theatre    Quebec    Montreal - Cineplex Scotiabank Theatre Montreal IMAX Theatre    INTERNATIONAL    Australia    Melbourne - Hoyts Melbourne Highpoint   Melbourne - Melbourne IMAX   Perth - Hoyts Perth Carousel   Sydney - Hoyts Sydney Entertainment Quarter   Sydney - LA IMAX Theater Sydney    France    Paris - Gaumont Disney Village    Hong Kong    Kowloon - UA MegaBox IMAX Theatre*    Korea    Ilsan - CGV Ilsan   Seoul - CGV Wangsipni   Seoul - CGV Yongsan    Mexico    Guadalajara - Cinepolis Gallerias   Mexico City - Cinepolis IMAX Theatre Perisur   Mexico City - Cinepolis IMAX Theatre Universidad   Monterrey - Cinepolis Galerias Valle Oriente   Toluca - Cinepolis Galerias Metepec    Netherlands    Amsterdam - Pathe Arena IMAX    New Zealand    Auckland - SKYCITY IMAX Theatre Queen Street    Russia    Moscow - KinoStar City @ Mega Belaya Dacha, Moscow   St. Petersburg - Coca Cola IMAX Kinostar    South Africa    Durban - Gateway IMAX   Pretoria - Menlyn IMAX    Spain    Barakaldo - Yelmo Cines Megapark   Malaga - Yelmo Cines Plaza Mayor   Oviedo - Yelmo Cines Los Prados    Taiwan    Taipei - Samsung IMAX Miramar Cinemas    UK    Greenwich - ODEON Greenwich   London - BFI London IMAX Cinema   Manchester - ODEON Manchester IMAX Cinema at The Printworks   Wimbledon - ODEON Wimbledon    Ukraine    Kiev - Utel IMAX Theatre    *denotes later launch   

Additional theatres will be confirmed. Please check local listings or IMAX.com for final theatre listings, launch dates and showtimes.

About IMAX Corporation

IMAX Corporation is one of the world's leading entertainment technology companies, specializing in immersive motion picture technologies. The worldwide IMAX network is among the most important and successful theatrical distribution platforms for major event Hollywood films around the globe, with IMAX theatres delivering the world's best movie presentations using proprietary IMAX, IMAX(R) 3D, and IMAX DMR technology. IMAX DMR is the Company's groundbreaking digital re-mastering technology that allows it to digitally transform virtually any conventional motion picture into the unparalleled image and sound quality of The IMAX Experience. IMAX's renowned projectors display crystal-clear images on the world's biggest screens, and the IMAX brand is recognized throughout the world for extraordinary and immersive entertainment experiences for consumers. As of September 30, 2008, there were 320 IMAX theatres operating in 42 countries.

IMAX(R), IMAX(R) 3D, IMAX DMR(R), The IMAX 3D Experience(R), and The IMAX Experience(R) are trademarks of IMAX Corporation. More information on the Company can be found at www.imax.com.

This press release contains forward looking statements that are based on management's assumptions and existing information and involve certain risks and uncertainties which could cause actual results to differ materially from future results expressed or implied by such forward looking statements. Important factors that could affect these statements include ongoing discussions with the SEC and OSC relating to their ongoing inquiries and the Company's accounting, the performance of films, the signing of theatre system agreements, the viability of new technologies, businesses and products, the timing of theatre system deliveries, the mix of theatre systems shipped, the timing of the recognition of revenues and expenses on film production and distribution agreements, risks arising from potential material weaknesses in internal control over financial reporting and fluctuations in foreign currency and in the large format, general commercial exhibition and out-of-home entertainment markets. These factors and other risks and uncertainties are discussed in the Company's most recent Annual Report on Form 10-K and most recent Quarterly Reports on Form 10-Q.

First Call Analyst:
FCMN Contact:

Source: IMAX Corporation

CONTACT: For additional information please contact: Media: IMAX
Corporation, New York, Sarah Gormley, (212) 821-0144, sgormley@imax.com;
Entertainment Media: Rogers & Cowan, Los Angeles, Jason Magner, (310)
854-8128, jmagner@rogersandcowan.com; Investors: IMAX Corporation - New York,
Heather Anthony, (212) 821-0121, hanthony@imax.com; Business Media: Sloane &
Company, New York, Whit Clay, (212) 446-1864, wclay@sloanepr.com


Profile: International Entertainment

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