TVG (Betfair US) and Keeneland Renew Account Wagering and Television Broadcasting Deal

TVG (Betfair US) and Keeneland Renew Account Wagering and Television Broadcasting Deal

LOS ANGELES, March 31 /PRNewswire/ -- TVG, America's horseracing network, and Keeneland, today announced that TVG will be the exclusive television provider with the historic and prestigious Lexington, Kentucky track. TVG, the largest provider of account wagering in the United States through its TVG.com website, will also offer online wagering for all races beginning with Keeneland's Spring Race Meet on April 3, 2009. TVG and TVG.com were recently acquired by Betfair, the world's largest, legal, online wagering company.

"Keeneland is one of the country's pre-eminent race tracks in purse distribution, starters per race and overall racing quality," said Greg Nichols, Managing Director of Sporting Affairs for Betfair. "We are extremely pleased that our first North American agreement as owners of TVG was to extend this long term relationship. We believe that enabling other wagering sites to benefit from TVG's TV and Web coverage is a positive move for Keeneland, its fans and horseplayers, and the overall industry."

TVG will be on-site every day of the Keeneland Spring meet. TVG's Original Programs Blinkers off, :58 Flat and Trackside Live will be hosted live from Keeneland. TVG will provide unprecedented pre-race coverage in the week leading up to the Toyota Blue Grass Stakes including live coverage of the post position draw, and a special edition of TVG's critically-acclaimed program The Works. TVG's live raceday coverage of the Bluegrass will feature state-of-the-art broadcast technology and enhanced camera angles.

"We are delighted to have negotiated this contract extension with TVG and Betfair, and look forward to continuing our long term relationship with TVG as the exclusive TV broadcaster of our races," said Nick Nicholson, president and CEO of Keeneland. "TVG's production quality and wagering platform are among the best in our industry."

Recently named the top-ranked racetrack in 2009 by the Horseplayers Association of North America, Keeneland offers world-class Spring and Fall Meets at one of America's most majestic tracks known for its meticulous landscaping as well as its innovative Polytrack surface. Keeneland will host 30 stakes races with graded designation in 2009, including: the April 11th Toyota Blue Grass Stakes, April 4th Ashland Stakes, Vinery Madison Stakes, Maker's Mark Mile Stakes, Breeders' Futurity Stakes, Queen Elizabeth II Challenge Cup Stakes, and Shadwell Turf Mile Stakes among others.

About TVG

TVG, the official TV and Interactive Wagering partner of the National Thoroughbred Racing Association (NTRA) and a subsidiary of Betfair Group Ltd, the premier e-gaming betting community, is among the most widely distributed horseracing networks in the world. TVG viewers in certain areas can wager interactively on races via telephone, the Internet, TVG Mobile or Interactive Television by establishing a wagering account online at www.tvg.com or by telephone at 1-888-PLAY-TVG.

About Betfair Group Ltd

Betfair is the premier e-gaming betting community, with horseracing as its core product.

Betfair has twice been named the UK's 'Company of the Year' by the Confederation of British Industry and remains the only betting company to win a Queen's Award for Enterprise, being recognised for Innovation in 2003 and most recently for International Trade in 2008, and one of only a handful to have won it twice.

Betfair was named the 'Socially Responsible Operator of the Year' in October 2006, and won the top accolade, the 'Operator of the Year' Award, at the eGaming Review Industry Awards in 2007. The judges said that the company had "constantly pushed the boundaries in terms of what betting companies offer their customers."

Betfair has signed 42 Memoranda Of Understanding (MoUs) with sporting bodies worldwide, the first of which was with the Jockey Club (now the British Horseracing Authority) in 2003.

More information about Betfair can be found at http://corporate.betfair.com/

First Call Analyst:
FCMN Contact:

Source: TVG

CONTACT: Kyle Fratini, +1-212-529-8473, kyle.fratini@redconsultancy.com,
for TVG

Web Site: http://corporate.betfair.com/
http://www.tvg.com/

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Profile: International Entertainment