SKI Activation Wins Gold at the 2009 REGGIE Awards

SKI Activation Wins Gold at the 2009 REGGIE Awards

- Agency's third year in a row with a REGGIE win -

NEW YORK, March 11 /PRNewswire/ -- SKI Activation, the recently formed entity combining the marketing resources of SKI & Company(R) and GEM Group, Inc., has been recognized with a 2009 Gold REGGIE Award for its work with Turner Broadcasting System's TBS network and its 10 Items or Less comedy series. The win is in the category of Local, Regional Market (Budget under $1,000,000). Organized by the Promotion Marketing Association, the REGGIE Awards are presented annually to the best promotional and integrated marketing campaigns of the prior year.

SKI Activation's award-winning campaign was centered on partnerships with local grocery stores in four viewing markets (Los Angeles, Dallas, Chicago, and Columbus) that were similar to the one featured in 10

Items or Less. Promotional activation included a week of in-store branding and signage, with clutter busting messaging based on the show's quirky content, followed by exclusive season premiere screening parties featuring talent appearances, improv actors, and interactive games with giveaways.

This is the third consecutive year the SKI Activation team has won a coveted REGGIE. Prior awards were received for campaigns with Oxygen Media (2008) and truTV (2007). "We are proud of the work our team consistently produces on behalf of our world-class clients. Being recognized by our peers for the third year in a row is a great honor," said Dave Chatoff, VP Strategy & Business Development of SKI Activation in New York.

About SKI Activation

SKI Activation is a full service marketing agency combining the power of SKI & Company, a diversified, worldwide management and marketing enterprise in sports, entertainment, and media along with the award- winning promotional and experiential marketing expertise of GEM Group. SKI Activation directly engages clients' target audiences with their brands, elevating passive brand involvement into an active brand experience with bottom-line business results.

About SKI & Company

SKI & Company is a diversified, worldwide management and marketing enterprise in sports, entertainment, and media. SKI is focused on the development of content, sponsor affiliation and activation, and business development in these industries. The company operates on a global platform from its offices in New York, London, Dubai, and Bethlehem, Pennsylvania. The company offers a diverse portfolio of services through the integrated group of companies that comprise the SKI & Company family: SKI Activation, SKI Motorsports, SKI Digital, SKI Events, and SKI Soccer.

CONTACT: Frank Curcio of SKI Activation, +1-212-332-3244, fcurcio@skiandcompany.com

First Call Analyst:
FCMN Contact:

Source: SKI & Company

CONTACT: Frank Curcio of SKI Activation, +1-212-332-3244,
fcurcio@skiandcompany.com

Web Site: http://www.skiandcompany.com/

---

Profile: International Entertainment