BACARDI B-LIVE Set to Unleash A Multi-City Series of Summer Music Events

BACARDI B-LIVE Set to Unleash A Multi-City Series of Summer Music Events

MIAMI, March 26 /PRNewswire/ -- BACARDI(R) today announced the line-up, dates and cities for the BACARDI(R) B-LIVE(TM), 2009 summer music events. These events will take BACARDI B-LIVE, an innovative global concert series that embraces diverse artists, to cities across the U.S. beginning May 20. It will present performances and collaborations from some of the hottest musical acts and DJs of today.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090326/NY89628)

Presenting an exciting line-up, including: Toronto based duo, MSTRKRFT; Fool's Gold label head and Kanye West DJ, A-Trak; infamous DJ best known for his early career with Will Smith, DJ Jazzy Jeff; the exciting collaboration of Major Lazer featuring Diplo and Switch; Montreal-born DJ and producer, Tiga; New York based dance music producer and remixer, DJ Steve Porter; LA based producer and legendary DJ party rocker, Z-Trip; punk/dance duo from Brooklyn, New York, Matt and Kim; renowned hip-hop artist and singer; Q-Tip; and special guest known for her genre-blending style, Santigold.

"BACARDI B-LIVE offers a premium interactive environment and the best in musical acts," said Billy Melnyk, experiential marketing manager, BACARDI rums. "We're looking forward to bringing this unique BACARDI experience to consumers (21+) across the U.S. this summer with the BACARDI B-LIVE events."

Attendees (21+) will have the opportunity to sample custom-made BACARDI rum cocktails at the BACARDI Bespoke Bar. This premium bar allows for attendees to sample and create their own cocktails with the help of a talented mixologist. These unique and personalized cocktails are made using the freshest ingredients, fruits and flavor combinations.

BACARDI B-LIVE will feature a memorable stage and lighting experience that complements the overall theme of the events. Designed by multimedia environment company, Moment Factory, an old-school boom box will illuminate the room and serve as a backdrop for performing music acts. Adding to the visual appeal, renowned illustrators and designers have produced limited edition posters and silk-screen t-shirt designs to create an experience that lives on with attendees long after the event.

A program of music events that has toured 25 countries, BACARDI B-LIVE showcases both international and emerging artists. It provides them with a collaborative environment and rousing audio and visual experiences that are designed to promote spontaneity through adult audience participation.

No mystery that the 'spirit' behind the B-LIVE series is BACARDI. In 1862 in the city of Santiago de Cuba, Don Facundo Bacardi revolutionized the spirits industry when he began producing BACARDI Rum, the world's best-selling rum brand.

Today, the BACARDI family of rums is produced in Puerto Rico, following the production legacy set forth by Don Facundo - crafted in a five step distillation process, mellowed in American white oak barrels, and filtered five times for unparalleled quality and smoothness.

BACARDI B-LIVE mixes the hottest music with the very best BACARDI cocktails for the ultimate taste experience. These events are exclusive ticketed events for adults aged 21 and over only. For more information, please visit www.bacardi.com.

BACARDI B-LIVE events will hit the following cities this summer (dates and locations are subject to change. Artists and venues will be announced at a later date):

       -- Wednesday, May 20       Seattle, WA       -- Friday, May 22          San Francisco, CA       -- Thursday, May 28        San Diego, CA       -- Friday, May 29          Los Angeles, CA       -- Saturday, May 30        Phoenix, AZ       -- Wednesday, June 3       Denver, CO       -- Saturday, June 6        Kansas City, MO       -- Thursday, June 11       Milwaukee, WI       -- Friday, June 12         Chicago, IL       -- Saturday, June 13       St. Louis, MO       -- Wednesday, June 17      New York, NY       -- Thursday, June 18       Boston, MA       -- Friday, June 19         Philadelphia, PA       -- Thursday, June 25       Louisville, KY       -- Friday, June 26         Cleveland, OH       -- Saturday, June 27       Columbus, OH       -- Thursday, July 2        Charlotte, NC       -- Friday, July 3          Atlanta, GA       -- Saturday, July 4        Orlando, FL       -- Wednesday, July 8       New Orleans, LA       -- Friday, July 10         Austin, TX       -- Saturday, July 11       Dallas, TX   

All BACARDI B-LIVE events are produced and promoted by Javelin Inc., while Bacardi is the leading sponsor.

About Bacardi U.S.A., Inc.

Bacardi U.S.A., Inc. is the United States import, sales and marketing arm of one of the world's leading spirits and wine producers. The company boasts a portfolio of some of the most recognized and top-selling spirits brands in the United States including BACARDI(R) rum, the world's number-one selling rum; GREY GOOSE(R) vodka, the world-leader in super-premium vodka; DEWAR'S(R) Blended Scotch whisky, the number-one selling blended Scotch whisky in the United States; BOMBAY SAPPHIRE(R) gin, the fastest-growing premium gin in the spirits industry; CAZADORES(R) blue agave tequila, the number-one premium tequila in the world; MARTINI & ROSSI(R) vermouth, the world-leader in vermouth; and other leading and emerging brands.

   For additional information   Cortney Silverman, Senior Account Executive   Corbin & Associates, LTD.   212/246-3586 / Cortney@corbinpr.com    Joe Gerbino, Manager, Corporate Communications & Public Relations   BACARDI U.S.A., INC.   305/573-8600 ext. 1421 / jgerbino@bacardi.com                        THIRSTY FOR LIFE? DRINK RESPONSIBLY.                                  www.bacardi.com      (C)2009 BACARDI, THE BAT DEVICE AND B-LIVE ARE REGISTERED TRADEMARKS OF       BACARDI & COMPANY LIMITED. BACARDI U.S.A., INC., MIAMI, FL. RUM- 40%                                  ALC. BY VOL.   

All other trademarks are trademarks or registered marks of their respective owners.

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Source: BACARDI

CONTACT: Cortney Silverman, Senior Account Executive, Corbin &
Associates, LTD., +1-212-246-3586, Cortney@corbinpr.com; or Joe Gerbino,
Manager, Corporate Communications & Public Relations, BACARDI U.S.A., INC.,
+1-305-573-8600 ext. 1421, jgerbino@bacardi.com

Web Site: http://www.bacardi.com/

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Profile: International Entertainment