Window to the World Communications, Inc. to Launch WTTW Prime, a Robust New Public Television Digital Channel

Window to the World Communications, Inc. to Launch WTTW Prime, a Robust New Public Television Digital Channel

Coming March 30, 2009

CHICAGO, Feb. 17 /PRNewswire/ -- On March 30, Window to the World Communications, Inc., parent company to WTTW11 and 98.7WFMT, will launch WTTW Prime, a new digital channel which will air on 11.2 for those viewers with converter boxes or over-the-air digital TVs, and through Comcast on channel 243. WTTW Prime joins WTTW11, WTTWHD, Create, and the Spanish language station, Vme.

This channel will provide a unique blend of core primetime programming from PBS to WTTW's award-winning locally produced programming. WTTW Prime's schedule will be an alternative to what viewers will see on WTTW's other channels and will include more favorites like Antiques Roadshow, Mystery and Check, Please! along with new exclusive specials and series. Friday nights will be a haven for public affairs viewers -- offering first runs of the McLaughlin Group, Now on PBS, Washington Week, Bill Moyers Journal -- in addition to Exchange with Daljit Dhaliwal and Inside Washington.

"WTTW Prime is an opportunity to showcase quality programs for adults throughout the day. From early evening premiere broadcasts of BBC World News and Nightly Business Report, to encore presentations of The Civil War, Chicago Tonight and Masterpiece, this service will provide an all-day destination for audiences that want more public television choices in Chicago. The driving force behind this channel is the WTTW viewer who has valued and enjoyed our programming for more than 50 years. We are trying to use our digital technology to serve the interests of our community," said Senior Vice President of Content Dan Soles.

"Throughout our 53 years, WTTW has been a pioneer in providing quality programming to millions of viewers in the most technically advanced environment. WTTW Prime gives us the chance to provide even more meaningful programming, including a 1 p.m. and 10 p.m. airing of our nightly news magazine, Chicago Tonight, which gives our audience a nice news alternative," said Dan Schmidt, President & CEO of WTTW.

WTTW11 reaches two million monthly viewers over a four-state area. WTTW11 is committed to presenting the very best in cultural, nature, science, public affairs and children's programming across its four distinct television channels: WTTWHD, its Spanish-language channel V-me, and WTTW Create. For more information, go to http://www.wttw.com/.

First Call Analyst:
FCMN Contact:

Source: WTTW11

CONTACT: Joanie Bayhack of WTTW11, +1-773-509-5431, jbayhack@wttw.com

Web site: http://www.wttw.com/

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Profile: International Entertainment