Viewers Say Randy Jackson Remains on Top Among American Idol Judges

Viewers Say Randy Jackson Remains on Top Among American Idol Judges

-- Cowell's likeability ratings significantly increase from last week's show --

FLEMINGTON, N.J., Feb. 26 /PRNewswire/ -- A new study conducted among 1,071 American Idol viewers revealed that Randy Jackson remains on top as number one judge.

(Logo: http://www.newscom.com/cgi-bin/prnh/20071204/NYTU133LOGO)

The study was conducted by HCD Research on February 26, to obtain American Idol viewers' perceptions of the judges. HCD Research will conduct a weekly study during the airing of American Idol Season 8 to measure how the judges' rankings change over time. To view agreement curves and detailed results visit: www.mediacurves.com.

After viewing clips of each performance and the judges' critiques, participants were asked to evaluate the judges based on scales of likeability, believability, sincerity and fairness.

All four judges' overall scores increased slightly compared to last week's show. In addition, Simon Cowell's likeability ratings were significantly higher according to American Idol viewers.

   Among the findings:                          Simon Cowell     Average   Likeability                64   Believability              77   Sincerity                  76   Fairness                   73             73                           Paula Abdul      Average   Likeability                73   Believability              69   Sincerity                  75   Fairness                   75             73                           Randy Jackson    Average   Likeability                77   Believability              78   Sincerity                  78   Fairness                   79             78                          Kara DioGuardi    Average   Likeability                69   Believability              72   Sincerity                  72   Fairness                   73             71   

While viewing the video clip, participants indicated their perceptions of the contestant's performance as well as their agreement of the judges' critiques by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves.

The Media Curves web site provides the media and general public with a venue to view Americans' perceptions of popular and controversial media events and advertisements.

HCD Research specializes in conducting marketing and communications research for the pharmaceutical, food and beverage, financial and entertainment industries, among others.

Headquartered in Flemington, NJ, the company's services include traditional and web-based communications research. For additional information on HCD Research, access the company's web site at www.hcdi.net or 908-788-9393.

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Photo: http://www.newscom.com/cgi-bin/prnh/20071204/NYTU133LOGO

Source: HCD Research

CONTACT: Vince McGourty, HCD Research, +1-908-483-9121,
vince.mcgourty@hcdi.net

Web Site: http://www.hcdi.net/
http://www.mediacurves.com/

EDITORS' ADVISORY: For more information on the study, or to speak with Glenn Kessler, president and CEO, HCD Research, please contact Vince McGourty, HCD Research, at (908) 483-9121 or (vince.mcgourty@hcdi.net).

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Profile: International Entertainment