IndoorDIRECT Signs Agreement With Denny's Corporation; theBITE Network to Provide Entertaining Programming for Diners

IndoorDIRECT Signs Agreement With Denny's Corporation; theBITE Network to Provide Entertaining Programming for Diners

Content to be segmented for day, night audiences; Rockstar Menu to air on theBITE

DALLAS, Feb. 9 /PRNewswire/ -- IndoorDIRECT announced today that it has signed an agreement with Denny's, one of America's largest full-service family restaurant chains, to provide theBITE Network in its restaurant locations beginning early in 2009. Program content of theBITE Network is a combination of entertainment and advertising tailored to reach the 202 million Americans who visit quick-serve and fast-casual restaurants each month. TheBITE features a new 60-minute lifestyle program every week with four dynamic hosts reporting on news, entertainment, music and sports.

Denny's will also collaborate with indoorDIRECT to bring its Rockstar Menu to life for its guests through content featured on theBITE.

"This is significant expansion for theBITE Network because it marks the first implementation with a full-service restaurant company that has large dining rooms and waiting areas where more people can view the program," said Michael Winton, President and Co-Founder of indoorDIRECT. "Since indoorDIRECT introduced theBITE in November 2008, it has been airing in quick-serve restaurants in multiple states."

Known for its breakfasts served around the clock, Denny's restaurants offer portable, shareable, affordable meals available 24/7 at most locations. Through the "Adopt-a-Band" program, Denny's sponsors rock bands to eat on the road for free and has hosted after-hours parties at local Denny's Restaurants, which became the foundation for the Rockstar Menu(R).

TheBITE Network will provide two programming loops for Denny's. "During the day and evening, theBITE will show entertaining content that appeals to a variety of ages," said Bill Myers, Chief Operating Officer and Co-Founder of indoorDIRECT, "while during the late shift the content will be edgier to attract the attention of the late-night crowds. Denny's views theBITE Network as enhancing its brand with the entire range of customers that it serves."

"TheBITE Network in our restaurants is great entertainment that represents an additional value to our customers, whether they are families enjoying a meal together or those who are eating after a night on the town," said Mark Chmiel, Chief Marketing Officer of Denny's. "And theBITE will help us bring to life our marketing initiatives, such as our Rockstar Menu(R)."

Denny's Rockstar Menu

The Rockstar Menu includes dishes created by some of the most recognizable musical talent today. Katy Perry was inspired by her hot chart-topping song "Hot 'n Cold" to create a delicious best-of-both-worlds drink that will please anyone -- The Hot 'n Cold Cherry Chocolate Cappuccino. Other items in the second edition of the Rockstar Menu are Hoobastank's Hooburrito combining the band's two favorite foods, barbecue chicken pizza and burritos. Boys Like Girls created the Great Eggsteak, a riff on a roast beef sandwich with the addition of scrambled eggs and inspired by the band's single "The Great Escape." The other option for those wanting to order like a rock star is Taking Back Sunday's Melty Grilled Chicken Sausage Quesadilla.

TheBITE Network

TheBITE Network is now shown on indoorDIRECT screens in 430 locations nationwide and will be in more than 1,000 locations by the end of the first quarter of 2009, with a presence in the top 25 DMA's. TheBITE is currently featured in select locations of 14 of the top national restaurant chains in the United States.

IndoorDIRECT creates and produces each weekly program to air on its LCD screens in restaurant dining rooms, providing advertisers with national reach in a receptive environment. Four talented hosts, selected exclusively for theBITE, host the 60-minute program and report on tailored and customized content for a range of interests, from the ongoing adventures of animated "Eloise" to music videos to NASCAR updates and college football features. Additional content includes movie previews, TV sneak peeks, classic TV, entertainment news, interactive games and extreme sports. TheBITE also features scrolling text with breaking news, sports updates and localized time and weather. Catch the latest from theBITE at http://www.thebitenetwork.com/STREAM.

About Denny's

Denny's is one of America's largest full-service family restaurant chains, with more than 1,500 locations. For more than 50 years, Denny's has been serving up real breakfast 24/7. Home of the famous Grand Slam(R) breakfasts, Denny's provides a variety of flavorful food and beverage choices. For more information on Denny's, please visit http://www.dennys.com/.

About indoorDIRECT

IndoorDIRECT is a powerful out-of-home digital media company providing entertainment content to high-volume quick-service restaurant chains across the nation. IndoorDIRECT created theBITE Network -- a combination of entertainment content and advertising, tailored to reach the millions of Americans who visit quick-serve and fast casual restaurants every month. TheBITE Network features a weekly 60-minute lifestyle program with four dynamic hosts reporting on news, entertainment, music and sports. IndoorDIRECT LCD screens are located in restaurant dining rooms, as well as a promotional board at the point-of-purchase to highlight featured menu items. The company is privately held and has its headquarters in Dallas. More information is available at http://www.indoordirect.com/.

First Call Analyst:
FCMN Contact:

Source: indoorDIRECT

CONTACT: Brandon Smulyan, +1-469-375-0258, Bsmulyan@webershandwick.com,
for indoorDIRECT

Web site: http://www.indoordirect.com/
http://www.thebitenetwork.com/
http://www.dennys.com/

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Profile: International Entertainment