Bob Marley Family Partners With Hilco Consumer Capital for Exclusive Product Licensing Representation and Management

Bob Marley Family Partners With Hilco Consumer Capital for Exclusive Product Licensing Representation and Management

2010 Marks Legendary Musician's 65th Anniversary

NEW YORK, Feb. 10 /PRNewswire/ -- On the heels of his 64th birthday, the family of Bob Marley, the iconic Jamaican musician and worldwide symbol of universal love and hope, announced today that it has partnered with Hilco Consumer Capital ("HCC") to further develop and manage the Bob Marley brand portfolio. As the family's exclusive partner, HCC will be responsible for global product licensing and retail strategies that build upon the heritage of Bob Marley and the brand's natural consumer appeal. The announcement was made jointly by Cedella Marley, the daughter and first child of the late Bob Marley, and James Salter, President and CEO of Hilco Consumer Capital & CEO, House of Marley, LLC.

Quote from Cedella Marley on behalf of the Marley Family:

"We have been diligent about protecting our father's legacy over the years," stated Cedella Marley. "There is enormous demand for products that allow his legend to live on. This partnership with Jamie and the Hilco team will allow us to grow his legacy, while maintaining his integrity and artistic DNA in a quality manner."

"We are thrilled to partner with Cedella, Ziggy, Rohan and the entire Marley family to continue Bob Marley's global legacy," stated James Salter, President and CEO of HCC & CEO, House of Marley, LLC. "The consumer demand for products that represent and capture what Bob Marley stood for has only grown over time -- with new generations being introduced to him through his music, his cultural contributions and the many iconic images from his performances and life," added Salter. "We're honored and excited to represent the family and all of the Marley properties."

Hilco Consumer Capital will also be responsible for developing, building and licensing the emerging 2010 Bob Marley 65th Anniversary program -- as well as the other Marley brands such as One Love, Tuff Gong, Three Little Birds, Catch A Fire and Relics of Antiquity -- into a full consumer products program. Licensed product categories that will be developed include Accessories, Apparel, Footwear, Food & Beverages, Collectibles, Luggage, Musical Instruments, Promotions/Entertainment, Stationery & Paper Goods, Hospitality (including restaurants, cafes, hotels and resorts/spas), as well as Video Games and Computer Products.

"As one of the world's most popular brands and iconic images that is regularly counterfeited, the formalization of approved and official Bob Marley merchandise will be supported with strong brand guidelines, managed by an internal Bob Marley brand team," said Reyaz A. Kassamali, Managing Director, HCC & President, House of Marley, LLC. "Our goal is to protect and enforce Bob Marley's images and properties within these guidelines so that the retail community, and ultimately the consumer, will know that it is purchasing authentic product."

"Bob Marley's legacy is global and cross generational, there are very few people who have left such a great impression on global pop culture. His values are as uniquely relevant today as they were 30 years ago and will be just as relevant 30 years from now. I'm thrilled to have the opportunity to work on a brand that deserves such thoughtful stewardship," said David Lipman, Chairman, LIPMAN.

Born in Jamaica on February 6, 1945, Bob Marley has become a global legend and hero with a legacy of music that has captured audiences worldwide. Marley's evocative messages remain timeless and universal and continue to appeal to music fans, both young and old. With his background in all types of Jamaican music (ranging from ska to contemporary reggae), Marley was a pioneer, bringing reggae music to the world with passion while also being socially observant.

Marley's large portfolio of music and songs include I Shot the Sheriff, Get Up, Stand Up, No Woman, No Cry, One Love, Buffalo Soldier, and Lively Up Yourself amongst many other songs and music.

About Hilco Consumer Capital, L.P.

Hilco Consumer Capital ("HCC") (www.hilcocc.com) is a private equity firm that makes strategic investments in consumer lifestyle brands worldwide. HCC investments range from $25 million to $250 million. Current portfolio brands and companies include Sharper Image, Halston, Bombay Brands, LLC, Ellen Tracy, Tommy Armour/RAM Golf, Caribbean Joe, and Linens 'N Things. HCC is a unit of The Hilco Organization, a Chicago-based, international provider of diversified financial and operational services, including business asset valuations, asset acquisition and disposition services, M&A services and retail consulting, with offices in Toronto, New York, Chicago and London.

First Call Analyst:
FCMN Contact:

Source: Hilco Consumer Capital

CONTACT: Karine Joret, +1-323-966-4600, kjoret@hlgrp.com, for Hilco
Consumer Capital; Paul Cohen, Chief Operating Officer, House of Marley, LLC,
Vice President, HCC, +1-416-682-5671, Paul@BobMarley.com, or Reyaz A.
Kassamali, President, House of Marley, LLC, Managing Director, HCC,
+1-416-682-5682, Reyaz@BobMarley.com, or James Salter, CEO, House of Marley,
LLC, CEO, Hilco Consumer, HCC, +1-416-682-5676, Jamie@BobMarley.com

Web Site: http://www.hilcocc.com/

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Profile: International Entertainment