AMP Energy, USA Rock Paper Scissors League and mtvU Launch the First-Ever USARPS College ChAMPionship

AMP Energy, USA Rock Paper Scissors League and mtvU Launch the First-Ever USARPS College ChAMPionship

Grand Prize of $20,000 Toward Tuition to be Awarded at mtvU's Spring Break Festivities in Panama City Beach, FL

PURCHASE, N.Y., Feb. 18 /PRNewswire/ -- AMP Energy, in conjunction with USA Rock Paper Scissors (USARPS) League, announced today they are launching the first-ever USARPS College ChAMPionship. Following preliminary rounds at 20 campuses across the country and 12 qualifying Spring Break events, co-eds will be given the chance to compete for $20,000 to be used towards college tuition at championship matches during mtvU's Spring Break in Panama City Beach, FL, March 8 through 21.

Rock Paper Scissors, the popular two-person hand game, is a common arbiter of disputes, similar to flipping a coin or drawing straws. In 2005, the USARPS League was formed by Commissioner Matti Leshem as the governing body of the sport in the U.S. The League brought rules and structure to Rock Paper Scissors matches and continues to celebrate a game that has been played for centuries by people around the world. With students at rival schools like Syracuse and Rutgers, Alabama and Tennessee, and UNC and Maryland all vying for the title, the competition is sure to be intense.

"Students have counted on AMP Energy to give them an extra kick to make it through final exams," said Maurice Herrera, Marketing Director, AMP Energy. "Now, one skilled Rock Paper Scissors player can count on AMP Energy to actually help pick up the tab for those exams. We look forward to awarding one lucky student who leaves Spring Break with the grand prize of $20,000."

Thousands of students across the nation are expected to turn out for the competition. Qualifying matches are currently underway, leading up to campus finals where students will compete to win a Spring Break trip to Panama City Beach, FL to represent their school at the 2009 USARPS College ChAMPionship. At stake will be bragging rights and a check toward tuition, not to mention the inaugural USARPS College ChAMPionship title which will be awarded on March 18 following the final round of competition.

"They may have used their heads to get into college," said USARPS League Commissioner Matti Leshem. "But they're going to use their fists to pay for it!"

"Now more than ever, college students need a break," said Ross Martin, Head of Programming, mtvU. "This year, mtvU's Spring Break '09 returns to Panama City Beach with incredible musical performances, the first-ever USA Rock Paper Scissors College ChaAMPionship, and now, thanks to AMP Energy, a shot to earn cash toward college tuition."

For a schedule and full list of participating campuses, visit www.ampenergynation.com and for additional information on mtvU Spring Break, check out www.springbreak.mtvu.com.

About USARPS League

USA Rock Paper Scissors League (www.usarps.com) is the governing body of the sport in the U.S. The league was founded in 2005 by Matti Leshem to bring rules and structure to the sport in the U.S. It has thousands of members and affiliate Rock Paper Scissors cells.

About AMP Energy

AMP Energy is a product of Purchase, N.Y.-based Pepsi-Cola North America Beverages (www.pepsi.com). Pepsi-Cola North America Beverages is the refreshment beverage unit of PepsiCo, Inc., in the United States and Canada. Its U.S. brands include Pepsi, Mountain Dew, Aquafina, Sierra Mist, IZZE, SoBe, Mug, Tava, Tropicana Twister Soda, Tropicana Juice Drinks, Dole and Ocean Spray single-serve juices. The company also makes and markets North America's best-selling ready-to-drink iced teas and coffees, respectively, via joint ventures with Lipton and Starbucks. For more information, visit www.pepsiproductfacts.com.

About mtvU

Broadcast to more than 750 college campuses and via top cable distributors in 700 college communities nationwide, mtvU reaches upwards of 9 million U.S. college students - making it the largest, most comprehensive television network just for college students. Twenty-four hours a day, seven days a week, mtvU can be seen in the dining areas, fitness centers, student lounges and dorm rooms of campuses throughout the United States, as well as on cable systems from Charter Communications, Verizon FiOS TV, Suddenlink Communications, AT&T u-Verse and nearly 70 others. mtvU is dedicated to every aspect of college life, reaching students everywhere they are: on-air, online and on campus. mtvU programs music videos from emerging artists that can't be seen anywhere else, news, student life features and initiatives that give college students the tools to advance positive social change. mtvU is always on campus, with more than 250 events per year, including exclusive concerts, giveaways, shooting mtvU series and more. For more information about mtvU, and a complete programming schedule, visit www.mtvU.com.

mtvU also owns and operates the College Media Network, the largest interactive network of online college newspapers in the United States, and RateMyProfessors.com, the Internet's largest listing of collegiate professor ratings. The College Media Network comprises nearly 600 campus publications that serve institutions including Brown University, the University of Illinois, the University of Southern California, the University of Texas at Austin and Duke University, with a combined enrollment of over 5.5 million students, reaching an average of 5 million unique users each month. RateMyProfessors.com reaches approximately 2.9 million college students each month, via the site's more than 6.6 million student-generated ratings of over 1,000,000 college professors.

First Call Analyst:
FCMN Contact:

Source: Pepsi-Cola North America Beverages

CONTACT: Karlyn Nelson of USA Rock Paper Scissors League,
+1-323-866-6060, Karlyn.Nelson@freud.com; or Michelle Naughton of Pepsi-Cola
North America Beverages, +1-914-253-2950, Michelle.Naughton@pepsi.com; or
Janice Gatti of mtvU, +1-212-846-8852, Janice.Gatti@mtvstaff.com

Web Site: http://www.pepsi.com/

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Profile: International Entertainment