VA Suicide Prevention PSA Campaign Launches January 5th

VA Suicide Prevention PSA Campaign Launches January 5th

                    Video PSAs to be Distributed This Week                         Audio PSAs Available Online   

Suicide prevention amongst veterans is a very important goal for the U.S. Department of Veterans Affairs (VA). As part of VA's Suicide Prevention Initiative, public service announcements (PSA) have been developed to speak directly to veterans and their families. The first PSA that was released featured Actor Gary Sinise and targeted veterans directly. The latest PSA features TV personality Deborah Norville and includes key messages designed to help the families and loved ones of veterans recognize warning signs of potential suicide. The PSAs also provide helpful information to aid in support and intervention.

This week, the Deborah Norville video PSA will be distributed to television stations in the top 50 markets serving the highest population. Television stations who don't receive the initial distribution are encouraged to request a copy of the PSA by visiting the following website link: www.sonshine.com/client/dva/login.php.

In addition, audio only versions of both the Norville and Sinise PSAs, in :30 and :60 broadcast lengths, are available in both .wav and .mpg formats. To download a broadcast quality version, simply visit this website link: www.sonshine.com/client/dva/login.php.

Media are encouraged to broadcast the PSAs throughout the holiday season (January thru February, 2009).

For additional information, media are to contact Colin Morris, Sonshine Communications, via email at cmorris@sonshine.com, via telephone at 305-948-8063, ext. 202.

PRNewswire -- Jan. 5

Video: http://www.sonshine.com/client/dva/login.php Audio: http://www.sonshine.com/client/dva/login.php

Source: U.S. Department of Veterans Affairs

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Profile: International Entertainment