Timberland Announces Official Sponsorship of 2009 Sundance Film Festival

Timberland Announces Official Sponsorship of 2009 Sundance Film Festival

Iconic Lifestyle Brand Confirmed As Official Footwear and Outerwear

STRATHAM, N.H., Jan. 6 /PRNewswire-FirstCall/ -- The Timberland Company announced today that it is the Official Footwear and Outerwear Sponsor of the 2009 Sundance Film Festival, taking place January 15 - 25 in Park City, Salt Lake City, Ogden and Sundance, Utah. In its sponsorship role, the brand will exclusively provide footwear, jackets and outdoor accessories for Festival filmmakers and programming team members. Timberland will also lend support to the Festival's on-site environmental efforts and document the excitement and energy of Sundance through "green-centric" video interviews to be featured on its Earthkeeper Network.

"At Timberland, we are passionate about the outdoors and protecting it for future generations. It's in our roots, it's who we are," said Theresa Palermo, Senior Director of US Marketing. "The Sundance Film Festival presents a unique opportunity for us to showcase our products - which are perfect for Utah's wintry landscape - while also sharing in the Festival's commitment to preserving the environment."

Timberland's dual-faceted partnership will afford significant organic brand awareness during the upcoming Festival, providing the opportunity to feature the brand's premium footwear and outerwear - including their popular Earthkeepers(TM) boots, which contain recycled materials and are fully waterproof - and reinforce its commitment to the environment.

The brand will also provide exclusive, co-branded Timberland and Sundance Film Festival jackets for the Festival's filmmakers and programming team, including this year's Jurors. Timberland will also be an important partner in the Festival's "green" efforts, providing assistance in recycling and hauling as well as encouraging the use of public transportation and walking for Festival attendees, to alleviate road congestion and smog emissions in Park City.

To augment its official partnership, Timberland will partner with a celebrity interviewer (talent to be announced) to videotape lighthearted, green-centric interviews and discussions with celebrities, consumers and Festival attendees. These will focus on the excitement of Sundance, insider tips on environmental efforts, and more, and will be available on Timberland websites including www.timberland.com and www.earthkeeper.com.

About Timberland

Timberland (NYSE:TBL) is a global leader in the design, engineering and marketing of premium-quality footwear, apparel and accessories for consumers who value the outdoors and their time in it. Timberland markets products under the Timberland(R), Timberland PRO(R), SmartWool(R), Timberland Boot Company(TM), Mountain Athletics(R), Howies(R) and IPATH(R) brands, all of which offer quality workmanship and detailing and are built to withstand the elements of nature. The company's products can be found in leading department and specialty stores as well as Timberland(R) retail stores throughout North America, Europe, Asia, Latin America, South Africa and the Middle East. Timberland's dedication to making quality products is matched by the company's commitment to "doing well and doing good" -- forging powerful partnerships among employees, consumers and service partners to transform the communities in which they live and work. To learn more about Timberland, please visit www.timberland.com.

Sundance Film Festival

The Sundance Film Festival is the premier showcase for U.S. and international independent film, held each January in and around Park City, Utah. Presenting approximately 120 dramatic and documentary feature-length films in seven distinct categories and between 60 and 80 short films each year, the Sundance Film Festival has introduced American audiences to some of the most ground-breaking films of the past two decades, including sex lies and videotape, Maria Full of Grace, Hedwig and the Angry Inch, An Inconvenient Truth, Trouble the Water and Central Station. www.sundance.org/festival

   Contacts:   Pilaar Terry / Elizabeth Lui               Davie Brown Entertainment               pterry@daviebrown.com / elui@daviebrown.com                Leslie Grundy / Brian Coleman               Timberland               lgrundy@timberland.com / brcoleman@timberland.com  

First Call Analyst:
FCMN Contact: elui@daviebrown.com

Source: The Timberland Company

CONTACT: Leslie Grundy, lgrundy@timberland.com, or Brian Coleman,
brcoleman@timberland.com, +1-310-979-1946, both of The Timberland Company; or
Pilaar Terry, pterry@daviebrown.com, or Elizabeth Lui, elui@daviebrown.com,
+1-310-979-1946, both of Davie Brown Entertainment, for The Timberland
Company

Web Site: http://www.earthkeeper.com/
http://www.sundance.org/festival
http://www.timberland.com/

---

Profile: International Entertainment