Rentrak Theatrical Announces Box Office Estimates for Weekend of January 4, 2009

Rentrak Theatrical Announces Box Office Estimates for Weekend of January 4, 2009

LOS ANGELES, Jan. 4 /PRNewswire-FirstCall/ -- Rentrak Theatrical, a business unit of Rentrak Corporation (NASDAQ:RENT) , today announced the weekend theatrical box office estimates for the weekend period of January 2 through January 4, 2009 according to the company's Box Office Essentials(TM) theatrical box office data collection and analytical service.

The twelve estimated top producing motion pictures for the weekend, per data collected as of 9:30AM Pacific on Sunday, January 4, 2009 by Rentrak Theatrical include:

   Rank    Title                                 Weekend Gross      Locations    1       Marley And Me                          $24,050,000          3505   2       Bedtime Stories                        $20,317,000          3684   3       The Curious Case Of Benjamin Button    $18,400,000          2988   4       Valkyrie                               $14,042,000          2778   5       Yes Man                                $13,850,000          3434   6       Seven Pounds                           $10,000,000          2758   7       The Tale Of Despereaux                  $7,019,816          3091   8       Doubt                                   $5,031,000          1287   9       The Day The Earth Stood Still           $4,850,000          2337   10      Slumdog Millionaire                     $4,770,000           612   11      Twilight                                $4,530,000          1888   12      Bolt                                    $3,271,000          1729            Weekend of 01/02/09 to 01/04/09            (C) 2008 by Rentrak Corporation      About Box Office Essentials  

Box Office Essentials provides each studio with password-protected, real-time, web browser-based and 24/7 access to data pertaining specifically to their movie release titles. A sophisticated toolset allows studio distribution executives to view and analyze the information at different levels of detail and across a multitude of attributes (by theatre circuit, DMA, time zone, etc.), enhancing their ability to make faster, and better informed decisions. Additional features include online school calendars (K-12 and college), interactive release schedule and 24-hour subscriber support.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail and advertising industries. The company's Entertainment Essentials(R) suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate website at Rentrak.com.

   Contacts:  Rogers & Cowan for Rentrak Corporation              Sallie Olmsted                  Amanda Bartz              (310) 854-8124                  (310) 854-8151              solmsted@rogersandcowan.com     abartz@rogersandcowan.com  

First Call Analyst:
FCMN Contact:

Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com,
or Amanda Bartz, +1-310-854-8151, abartz@rogersandcowan.com, both of Rogers &
Cowan for Rentrak Corporation

Web site: http://www.rentrak.com/

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Profile: International Entertainment