Pimp up my Wife Launches on FX

Pimp up my Wife Launches on FX

LONDON, January 29/PRNewswire/ --

- Husbands Compete to get Their Wives an Extreme Makeover

Pimp Up My Wife, a new show from the FX Channel, is set to re-invigorate marriages and make the dreams of 10 husbands come true. Hosted by DJ Spoony, from Radio 5 Live, the show is searching for husbands who are unhappy with their wives' appearance and as a result want them to have a complete body, hair and style makeover with hopes to improve their sex lives and in some cases even save their marriage.

Airing on Thursday, February 5th at 10pm the show is set to take reality TV to another level by fulfilling the fantasies of 10 unhappy men. Worthy applicants for the treatment can apply at http://www.pimpupmywife.com.

          Pimp Up My Wife has been created following market research     that suggested:      - before marriage 20% wished their other halve was better       looking      - 52% of married men find their wives less attractive after       five years of marriage      - 81% of married women are unhappy with their current body image      - A tummy tuck would be the perfect makeover for 49% of women      - 59% have considered cheating on their wives for a younger,       sexier model      - 3 in 10 men admitted to thinking of someone else in the       bedroom  

To address Britain's not so marital bliss the makers of the show have assembled a team of female customisation specialists to seek out worthy wives to experience the ultimate pimping.

The show's creators are excited about changing the lives of couples all over Britain, "If you think your other half has let herself go or you are embarrassed to take her to work do's then here's your chance to make a difference. Pimp Up My Wife is here to turn the ugliest of wives into goddesses."

One husband whose wife has been accepted for Pimp Up My Wife expresses his delight: "For the last 2 years I have tried to avoid being seen in public with my wife. I can't stand the way she dresses and feel her looks have gone downhill. We hope that getting the Pimp Up My Wife makeover will stop the rot and bring back the woman I fell in love with."

Couples who feel that plastic surgery would benefit their marriage can still apply to get the TV makeover at http://www.pimpupmywife.com.

To find out about the entrants, interview DJ Spoony or get footage from the show please contact Gavin Lewis at Resonate on gavin@resonate.uk.com

Study of 2000 Britons conducted by One Poll research on behalf of the FX Channel according to Market Research Quality Standards Association (MRQSA) guidelines

Websites

http://www.pimpupmywife.com

          Keywords      Pimp Up My Wife     DJ Spoony     FX     Makeover     Plastic surgery     Unhappy husbands     Makeover show     Wives' appearance  

Source: FX Channel

Contact: Chrystal Siersma; PR Manager; +44(0)207-751-7611.

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Profile: International Entertainment