'NFL PLAYERS Helmets Off: Fish & Fry' to Air Throughout the Month of February on FSN

'NFL PLAYERS Helmets Off: Fish & Fry' to Air Throughout the Month of February on FSN

WASHINGTON, Jan. 28 /PRNewswire/ -- NFL PLAYERS, the licensing and marketing subsidiary of the NFL Players Association, presents "NFL PLAYERS Helmets Off: Fish & Fry," the final episode of this season's series of specials created and produced by NFL PLAYERS. Sponsored by EA SPORTS(TM), a label of Electronic Arts Inc. (NASDAQ:ERTS) and Reebok, this month's special takes a look at the culinary skills and outdoor adventures of the Washington Redskins' and Cleveland Browns' offensive linemen.

In "NFL PLAYERS Helmets Off: Fish & Fry," the cameras get up close with the players of the Redskins' O-Line to find out who they are when the helmets come off and the aprons go on. When told the winning creation would earn a spot on the menu throughout the month of February at Good Stuff Eatery, the competition really heats up. Justin Geisinger, Stephon Heyer, Casey Rabach and Chad Rinehart flip and fry under the watchful eye of Spike Mendelsohn of "Top Chef" fame. Table manners go out the window as the offensive line dukes it out for line cook supremacy, and one of the original "Hogs," Joe Jacoby, stops by as a special guest judge.

Then, the crew catches up with Joe Thomas and Hank Fraley on the waters of Lake Michigan. The Cleveland Browns cast off and cast lines under the rising sun, only a few hours after an impressive Monday Night win over the reigning Super Bowl Champions, the New York Giants. With their good luck charm on board, these heavy hitters aren't coming back until the bait runs out.

About NFL PLAYERS:

Formed in 1994, NFL PLAYERS is the licensing and marketing subsidiary of the NFL Players Association. Representing more than 1,800 active and many memorable retired NFL players, NFL PLAYERS "takes the helmets off" the players and markets them as personalities as well as professional athletes. Through an exclusive sponsorship agreement between the organization and the NFL, players are integrated into NFL sponsor activation programs. In addition, under an exclusive agreement between NFL PLAYERS and the NFL, NFLPLAYERS.COM, the company's official Web site is part of the part of the NFL Internet Network. Each year NFL PLAYERS negotiates and facilitates extensive player marketing opportunities for players. NFL PLAYERS activities include retail licensing, corporate sponsorships and promotions, special events, radio and television projects, publishing and internet. For more information, please visit NFLPLAYERS.COM.

About Electronic Arts:

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS(TM), EA(TM), EA SPORTS Freestyle(TM) and POGO(TM). In fiscal 2008, EA posted GAAP net revenue of $3.67 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com/. EA, EA SPORTS, EA SPORTS Freestyle and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S and/or other countries.

First Call Analyst:
FCMN Contact:

Source: PLAYERS INC

CONTACT: Lara Potter, +1-202-572-7460, Lara.Potter@nflplayers.com, or
Jilane Rodgers, +1-202-572-7504, Jilane.Rodgers@nflplayers.com, both for
PLAYERS INC

Web Site: http://www.nflplayers.com/

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Profile: International Entertainment