New Location, A-List Film Premiere Parties Take the Stage in Stella Artois Cutting Room at 2009 Sundance Film Festival

New Location, A-List Film Premiere Parties Take the Stage in Stella Artois Cutting Room at 2009 Sundance Film Festival

ST. LOUIS, Jan. 7 /PRNewswire-FirstCall/ -- A new location for the Stella Artois Cutting Room, A-list film premiere parties and other high-profile events will highlight Stella Artois' sixth year as the official beer sponsor of the Sundance Film Festival, to be held Jan. 15-25 in Park City, Utah.

For this year's Festival, the Stella Artois Cutting Room will be located at The Sundance Lift along with other marquee Festival sponsors. Situated in the heart of Main Street, The Sundance Lift is an ideal place for filmmakers and celebrities to socialize and enjoy a Stella Artois.

As in years past, the Stella Artois Cutting Room will be open most days from 4-7 p.m. for happy hour for select guests 21 and older. The Cutting Room also will serve as a venue for film premier parties, celebrity dinners and as a venue for media interviews with filmmakers and casts.

"We've always had a great presence at the Sundance Film Festival, but this year's venue is really outstanding," said David Daniels, product manager, Belgian Brands, Anheuser-Busch. "It will be a great space for media to interview filmmakers and actors while providing guests with a place to warm up and relax in between films."

Stella Artois is proud to support a wide variety of global film industry programs. From major film festivals to independent cinema, Stella Artois has a long history with and commitment to those who entertain audiences around the world.

Stella Artois traces its origin back to 1366 to a brewery called Den Hoorn, located in Leuven, a town just outside of Brussels. In 1717, master brewer Sebastian Artois purchased the brewery and renamed it to his namesake. The Artois Brewery created a special brew to celebrate Christmas and named it Stella (Latin for star) for its exceptional clarity. Today, Stella Artois is the gold standard for Belgian lagers with its distinctive flavor and spicy hop character.

Based in St. Louis, Anheuser-Busch (NYSE:BUD) is the leading American brewer, holding a 48.5 percent share of U.S. beer sales. The company brews the world's largest-selling beers, Budweiser and Bud Light. Anheuser-Busch also owns a 50 percent share in Grupo Modelo, Mexico's leading brewer, and a 27 percent share in China brewer Tsingtao, whose namesake beer brand is the country's best-selling premium beer. Anheuser-Busch ranked No. 1 among beverage companies in FORTUNE Magazine's Most Admired U.S. and Global Companies lists in 2008. Anheuser-Busch is one of the largest theme park operators in the United States, is a major manufacturer of aluminum cans and one of the world's largest recyclers of aluminum cans. The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo. For more information, visit http://www.anheuser-busch.com/.

The Sundance Film Festival is the premier showcase for U.S. and international independent film, held each January in and around Park City, Utah. Presenting 120 dramatic and documentary feature-length films in seven distinct categories, and 80 short films each year, the Sundance Film Festival has introduced American audiences to some of the most ground-breaking films of the past two decades, including sex lies and videotape, Maria Full of Grace, Hedwig and the Angry Inch, An Inconvenient Truth, Trouble the Water and Central Station.

The official Website of the Sundance Film Festival, http://www.sundance.org/festival/ shares the Festival experience with a global audience through the streaming of short films, filmmaker interviews, and current news and box office information.

Founded by Robert Redford in 1981, Sundance Institute is a not-for-profit organization that fosters the development of original storytelling in film and theatre, and presents the annual Sundance Film Festival. Internationally recognized for its artistic development programs for directors, screenwriters, producers, film composers, playwrights and theatre artists, Sundance Institute has nurtured such projects as Angels in America, Spring Awakening, Boys Don't Cry and Born into Brothels. http://www.sundance.org/

First Call Analyst:
FCMN Contact:

Source: Anheuser-Busch

CONTACT: Stacey Thomson of Anheuser-Busch, +1-314-577-0733,
Stacey.thomson@anheuser-busch.com

Web site: http://www.anheuser-busch.com/
http://www.sundance.org/

---

Profile: International Entertainment