Music Technologies International to Provide In-store Music and Messaging to Rite Aid

Music Technologies International to Provide In-store Music and Messaging to Rite Aid

Agreement between Music Technologies International (MTI) and Rite Aid Corporation will add over 5,000 locations to MTI's in-store music and messaging network.

MIAMI BEACH, Fla., Jan. 13 /PRNewswire/ -- MTI's music and messaging program, designed exclusively for Rite Aid, can now be heard in over 5,000 Rite Aid locations across the United States. "Rite Aid Radio" was created to entertain and inform the Rite Aid customer. MTI has built the music library song by song to appeal to Rite Aid's customers. MTI's program also allows Rite Aid to broadcast messages to speak directly to its customers.

This partnership is actually the resumption of a relationship from the 1990's when MTI provided a similar program to Rite Aid for many years. MTI is quick to point out that although there are similarities between this and the original program, much has changed. "We relished the opportunity to start from scratch with Rite Aid in creating a music environment that is much more 'in tune' with their customers," said Bradley Golden, President of MTI. "We feel that we have helped to create an even more inviting audio ambiance in the stores."

Jerry Cardinale, SVP Indirect Procurement of Rite Aid adds: "Our number one priority is keeping our customers happy. We feel that MTI's music and messaging program helps us achieve this goal. MTI shares our philosophy of absolute dedication to customer service."

The Rite Aid Radio Network is one of the largest retail music and messaging networks in the world. The network is carefully managed by Music Technologies International and is broadcast via satellite for dissemination by Rite Aid through its proprietary satellite network.

About MTI

Music Technologies International www.mtimusic.biz is a privately held company and provides customized music and messaging networks to some of North America's most successful retailers. MTI has been creating business music networks for over 20 years and has built its reputation on customer service. MTI maintains the highest customer service agent to customer ratio in the industry.

MTI also prides itself on being on the cutting edge of technology. The MTI-X1 -- MTI's newest audio receiver -- can be addressed either via satellite, via internet or a combination of both. This makes it the most versatile receiver in the background music industry.

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Source: Music Technologies International

CONTACT: Bradley Golden, President, Music Technologies International,
+1-305-532-7177, bgolden@mtimusic.biz

Web site: http://www.mtimusic.biz/

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Profile: International Entertainment