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International Entertainment News

Monday, January 26, 2009

MultiVu Video Feed: Anheuser-Busch Super Bowl XLIII Ad Preview

MultiVu Video Feed: Anheuser-Busch Super Bowl XLIII Ad Preview

 NEW YORK, Jan. 26 /PRNewswire/ --                                 SATELLITE FEEDS:    Monday, January 26, 2009             Tuesday, January 27, 2009   2:00 PM - 2:15 PM ET                 2:00 PM - 2:15 PM ET   AMC 3                                AMC 3   C-Band                               C-Band   Transponder 22                       Transponder 22   Downlink Freq: 4140 V                Downlink Freq: 4140 V    Wednesday, January 28, 2009          Thursday, January 29, 2009   2:00 PM - 2:15 PM ET                 2:00 PM - 2:15 PM ET   AMC 3                                AMC 3   C-Band                               C-Band   Transponder 22                       Transponder 22   Downlink Freq: 4140 V                Downlink Freq: 4140 V   

NEWS: On Feb 1, 50 Million Americans Will Tune in for Super Bowl XLIII and the Most Entertaining Ads of the Year

   FORMAT:  B-roll and Soundbites    STORY SUMMARY:  

On Feb. 1, nearly 50 million American adult beer drinkers will tune in for the broadcast of Super Bowl XLIII -- and the most exciting and entertaining ads of the year. In its 21st consecutive year as the game's exclusive alcohol category advertiser, Anheuser-Busch once again debuts ads for Budweiser and Bud Light, kicking off the company's creative rotation for the year.

The beer company is the winner of 10 consecutive USA Today "Ad Meter" polls, wherein consumers rate their favorite spots as they appear during the game. Last year, Anheuser-Busch and the Budweiser Clydesdales captured the top spot with "Team," while sibling Bud Light placed two ads in the top ten.

In addition to the spots Anheuser-Busch will air in this year's broadcast, adult consumers will have the opportunity to view a secret, Internet-only spot online by signing up for a special code on BudBowl.com. The secret spot became available for viewing on Thursday, Jan. 22.

   SOUNDBITES:   --  Bob Lachky, Chief Creative Officer, Anheuser-Busch Cos., Inc.    B-ROLL INCLUDES:   --  A selection of snippets from this year's roster of ads (a final lineup       is not determined until the day before the game):       --  "Swedish" - Against his better judgment, Conan O'Brien agrees to           do a Bud Light commercial that will only air in Sweden.  (:30; DDB           Worldwide, Chicago)       --  "Meeting" - An office brainstorm goes awry when one employee           suggests an unpopular idea.  (:30; DDB Worldwide, Chicago)       --  "Clydesdales/Generations" - A modern day Clydesdale reflects on           his ancestry.  (:60; Waylon Advertising, St. Louis).       --  "Clydesdales/Circus" - The circus leaves town but true love knows           no boundaries.  (:60; DDB Worldwide, Chicago)       --  "Clydesdales/Stick" - A Clydesdale raises the ante on his           Dalmatian friend.  (:30; DDB Worldwide, Chicago)   This footage may be used in hard news programming only.     VIDEO PROVIDED BY:  Anheuser Busch  

First Call Analyst:
FCMN Contact:

Source: Anheuser-Busch

CONTACT: For Technical Information, Please Call: MultiVu Media
Relations, 800-653-5313 EXT. 3, For Media Contact: Jeffrey Sindone, Forum
Media, +1-212-554-2157, cell, +1-917-224-7140


Profile: International Entertainment

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