FirstSpin Introduces Hula Media Exchange for Video Advertising Distribution

FirstSpin Introduces Hula Media Exchange for Video Advertising Distribution

Landmark Server-Free Technology Establishes A New Era In Online Advertising Delivery Services

NEW YORK, Jan. 28 /PRNewswire/ -- FirstSpin, Inc., the pioneer in online advertising distribution, today announced the launch of its new online video distribution product, Hula Media Exchange. The acronym HULA is reflective of the Company's state-of-the-art "hardware-free, ultra-light advertising delivery technology" for video advertisers. This new approach eliminates both the standard requirement for destination-based server hardware, as well as the single-point-of-failure risk inherent in server-based solutions.

"Our goal has been to create the industry's most customer-focused service offering, and we're extremely pleased with the valuable input and enormously positive feedback we're getting from the advertising community," said Tony Miraglia, FirstSpin CEO. "We expect HULA to quickly become the new industry standard for video advertising distribution. Server-based delivery technology is simply outdated, cumbersome to maintain, difficult to scale, and an intrusion into broadcasters' facilities. Hula Media Exchange is a fast, fluent, and reliable next-generation approach for online advertising distribution."

FirstSpin was a pioneer in early audio advertising distribution and has established an industry-wide reputation for exceptional customer service and personalized care through its FirstSpin CONCIERGE(SM) customer support approach. Hula Media Exchange has been designed to deliver the best customer experience possible, blending state-of-the-art technology with FirstSpin's legacy of unparalleled, personalized service.

"We're so proud of the legacy FirstSpin has built for audio advertising distribution," continued Miraglia. "Now, with Hula Media Exchange for video, we have expanded our offering, creating new options for clients, injecting competition into the industry, and more fully leveraging the powerful simplicity and reliability of Web-based services."

Hula Media Exchange is capable of delivering video advertising assets to essentially any web-accessible destination in the world. The Company's online service is complemented by state-of-the-art, multi-million dollar SD and HD production and duplication facilities in New York and Los Angeles.

About FirstSpin

FIRSTSPIN is the media distribution firm of choice for advertisers and agencies seeking a personalized, professional, and supportive partnership to help address their media distribution challenges. The firm provides electronic audio advertising delivery to more than 12,000 radio stations across the United States, Canada and Mexico. In the face of intense industry consolidation, FirstSpin is proud to note that its growth is 100% organic, represented by its clear vision and unified team approach. The firm's FirstSpin Concierge(SM) delivery methodology is regarded by many clients as the best customer support in the industry. FirstSpin's charter is to blend the best technologies with unparalleled service to create the best customer experience possible. More information is available at: www.hulamx.com and www.firstspin.com.

First Call Analyst:
FCMN Contact:

Source: FirstSpin, Inc.

CONTACT: Tony Miraglia, Chief Executive Officer, FirstSpin, Inc.,
+1-212-584-5460

Web Site: http://www.firstspin.com/
http://www.hulamx.com/

---

Profile: International Entertainment