Endemol USA and Access 360 Media to Launch a New Digital Out-of-Home Series: 'Waiting for a Ride'

Endemol USA and Access 360 Media to Launch a New Digital Out-of-Home Series: 'Waiting for a Ride'

Program to Engage More Than 43 Million Young Adults in Thousands of Retail Locations, Online and Through Mobile

LOS ANGELES, Jan. 22 /PRNewswire/ -- Endemol USA, the world's largest independent production company and market leader in interactive entertainment, with global hit franchises such as Deal or No Deal, Big Brother and 1 vs. 100, and Access 360 Media (www.access360media.com), the premier in-store, online and mobile media network that reaches more than 140 million young adults a month in 14,000 locations nationwide, today announced a programming partnership to produce Waiting for a Ride, a new series that follows five friends as they road trip in search of the West Coast's best waves. A 12-14 part series of comedic shorts, Waiting for a Ride will highlight the camaraderie, the laughs and the competition that develops both in and outside the water, showing that waiting for a ride can be just as much fun as the ride itself.

Slated to launch in April 2009 exclusively on Access 360's Media network, Waiting for a Ride will run several times a day alongside other content including music videos and action sports clips on more than 12,000 screens in young adult retail stores nationwide. Two new episodes will screen each month, and will also be available online along with exclusive, behind-the-scenes content where the user can influence future scripts, chat with the cast and participate in blogs. A mobile campaign will be featured in-store and online, encouraging participation for a chance to get a surfing lesson of a lifetime from the cast.

The partnership combines Endemol USA's industry-leading production and Access 360 Media's vast distribution channels that target the young adult demographic in thousands of retail locations nationwide. Both Endemol USA and Access 360 Media further extend their commitment to provide fans with original, cutting-edge short-form video content that enhances the in-store environment and encourages appointment viewing.

"Our partnership with Access 360 Media allows us to offer exclusive, engaging content to a vast youthful, community via in-store, online, and mobile," said Joerg Bachmaier, Senior Vice President, Digital Media and Branded Entertainment, Endemol USA. "Short-form television is a format in which we've built a successful foundation and Waiting for a Ride will prove to be no exception. This deal further establishes our commitment to Digital Out-of-Home and working with leading media partners, as well as top brands and advertisers."

Waiting for a Ride is in pre-production with film crews hitting beach cities such as San Diego, Santa Barbara and Manhattan Beach in the coming months. Sponsorships will be announced soon and are currently being developed with leading brands interested in leveraging short form video entertainment to build awareness and engagement among the target audience of young adults, a demographic well-represented on the Access 360 Media network. Sponsorship packages may include product placement/integration, supporting in-store media and online components.

"Digital Out-of-Home is the right media recipe for today's environment; it is the 2nd fastest growing media growing category after online and reaches young adult consumers during their favorite activity - shopping," said Roman Tsunder, President and Founder of Access 360 Media. "We are very happy to partner with Endemol to bring Waiting for a Ride to our viewers and sponsors that want a personal, engaging and interactive experience."

ABOUT ENDEMOL USA

Endemol USA is a leading producer of television programming specializing in reality and non-scripted genres for network and cable television. The company produces the break-out hits "Deal or No Deal," "1 VS 100," "Fear Factor," "Extreme Makeover: Home Edition" and "Big Brother." Endemol USA is a division of Endemol Group, a world leading content developer, producer and distributor of television and online programming. The company, headquartered in the Netherlands, has subsidiaries and joint ventures in 25 countries, including the major European markets, the U.S., South Africa, Argentina, Brazil, Mexico and Australia.

ABOUT ACCESS 360 MEDIA

Access 360 Media is a premier multi-platform media network that connects to more than 140MM young adult (P12-34) consumers each month in the places and through the communication channels that matter most to them - In-store, Online and Mobile. This multi-platform media network allows advertisers and retailers to fully integrate with young adult consumers by encouraging youth to engage and connect in the marketing message. Led by an experienced executive team, Access 360 Media has distinguished itself through many successful campaigns for and partnerships with national advertisers and leading retail chains -- including the likes of f.y.e., Honda, Pepsi, Samsung, Motorola, Quiksilver, Wrigley's, Game Crazy, Paramount Pictures and DreamWorks.

   FOR MEDIA INQUIRIES:     Lane Buschel / Katie Smith-Adair   SeisMK for Access 360 Media   212-561-7454 / 212-561-7475   lane.buschel@seismk.com   katie.smith-adair@seismk.com  

First Call Analyst:
FCMN Contact:

Source: Access 360 Media

CONTACT: Lane Buschel, +1-212-561-7454, lane.buschel@seismk.com, or
Katie Smith-Adair, +1-212-561-7475, katie.smith-adair@seismk.com, both of
SeisMK for Access 360 Media

Web Site: http://www.access360media.com/

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Profile: International Entertainment