DreamWorks Animation Gives a Whole New Reason to Look Forward to Friday ...

DreamWorks Animation Gives a Whole New Reason to Look Forward to Friday ...

THE BIGGEST MOVIE OF THE 4th QUARTER & ONE OF THE TOP TEN FILMS OF THE YEAR ARRIVES IN THE 'MOVE IT! MOVE IT! DOUBLE DVD PACK' WITH MORE FUN, MORE LAUGHS & MORE PENGUINS FRIDAY, FEBRUARY 6, 2009

DreamWorks Animation's MADAGASCAR: ESCAPE 2 AFRICA

Worldwide Smash Hit Also Will Be Available on Blu-ray and Single Disc DVD

HOLLYWOOD, Calif., Jan. 8 /PRNewswire-FirstCall/ -- Buckle up for a rockin' ride with Alex, Marty, Melman, Gloria and the gang in the "hilarious" (WABC-TV) adventure from DreamWorks Animation SKG, Inc. (NYSE:DWA) that's "even better than the first!" (WWOR-TV) when MADAGASCAR: ESCAPE 2 AFRICA comes in for a landing on DVD and Blu-ray on FRIDAY, February 6, 2009. With twice the laughs, twice the fun and twice the Penguins, the Move It! Move It! Double DVD Pack and Blu-ray are sure to be the talk of the watering hole. Both versions include the funniest movie of the year and two all-new, never-before- seen on DVD animated adventures from Nickelodeon's brand new television series, The Penguins of Madagascar. The series stars Skipper, Kowalski, Rico, Private and King Julien back at the New York zoo where it all started -- on a mission ... without permission. MADAGASCAR: ESCAPE 2 AFRICA follows on the heels of the best-selling animated DVD of 2008, Kung Fu Panda. The Move It! Move It! Double DVD Pack offers an exceptional entertainment value for the whole family with an anticipated retail price under $25.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090108/CLTH902 )

MADAGASCAR: ESCAPE 2 AFRICA proves that bigger IS better thanks to a steamer trunk full of additional bonus features including a behind-the-scenes peek at the creation of this animated epic, music videos and more Mad-Tastic fun exclusives with hours and hours of activities such as printables to download, games and much more. A single disc and a Valentine's Day version in themed gift-wrapped packaging for gifting to sweethearts of all ages will also be available at stores nationwide.

Ben Stiller (Tropic Thunder), Chris Rock (Bee Movie), David Schwimmer ("Friends"), Jada Pinkett Smith (The Women), Sacha Baron Cohen (Borat), Cedric the Entertainer (Charlotte's Web) and Andy Richter (Semi-Pro) return in MADAGASCAR: ESCAPE 2 AFRICA, joined by Alec Baldwin ("30 Rock") as "Makunga," will.i.am of the Black Eyed Peas as "Moto Moto," Bernie Mac (Soul Men) as "Zuba" and Sherri Shepherd ("The View") as Alex's mom making their introduction to the watering hole as a brand-new cast of characters.

The four zany zoo denizens of the original blockbuster comedy prepare to head home to Manhattan in a rickety aircraft piloted by the ever-inventive penguin cadre. But when they crash land in the African savannah, it's time for a crash course in survival. Now the four friends far from home must answer a question of the heart when Alex finds his long lost parents (Bernie Mac and Sherri Shepherd), Marty joins a herd of his wild brethren, Gloria finds romance with a hippo Casanova (will.i.am) who appreciates her curves and Melman has one last chance at his truest desire. With King Julien's manic musical antics, the funniest pack of penguins ever and a pair of primates with opposable thumbs, MADAGASCAR: ESCAPE 2 AFRICA is "great family fun" (WABC-TV).

Move It! Move It! Marketing Campaign

The Friday DVD and Blu-ray debut will be supported by a massive marketing program including a multi-million dollar advertising campaign that will generate hundreds of millions of impressions across national television, print and online media outlets. In addition, DVD and Blu-ray messaging will be extended further through promotional partnerships with a wide range of companies including Carl's Jr./Hardees, Hostess, Sargento Cheese and Chuck E. Cheese's. A far-reaching publicity campaign for MADAGASCAR: ESCAPE 2 AFRICA is also being implemented leading up to street date and throughout the spring season.

DreamWorks Animation's MADAGASCAR: ESCAPE 2 AFRICA DVD

The MADAGASCAR: ESCAPE 2 AFRICA two-disc DVD delivers more laughs and more fun with the Move It! Move It! DVD Double Pack featuring two episodes from Nickelodeon's all-new series The Penguins of Madagascar and bonus features including the following:

   Disc 1:   MADAGASCAR: ESCAPE 2 AFRICA       Bonus features:       -- DWA Jukebox       -- Filmmaker Commentary       -- It's A Family Affair: The Cast of  ESCAPE 2 AFRICA       -- The Making of ESCAPE 2 AFRICA       -- Crash Landing       -- African Adventure       -- Jambo Jambo: Swahili Speak       -- Test Flight of Air Penguin Game       -- MADAGASCAR: ESCAPE 2 AFRICA Activision Game Trailer       -- Four MAD Music Videos             * "The Traveling Song" Sing Along             * "Move It, Move It"             * "Big and Chunky"             * "She Loves Me"     Disc 2:   THE PENGUINS OF MADAGASCAR       -- "Popcorn Panic"       -- "Gone in a Flash"       Bonus features:       -- The Bronx Zoo: Madagascar       -- Alex's Dance Off       -- The Heart of a Lion       -- DVD-Rom             * MADAGASCAR: ESCAPE 2 AFRICA PC Flash Mini-Game             * MADAGASCAR: ESCAPE 2 AFRICA Game Demo w/ Exclusive Cheat Code             * HP Printables             * Weblinks       -- Penguin Easter Eggs             * Move It, Move It             * Hock Shop             * Julien's Birthday             * Tug of War             * Fully Armed             * No Thanks, I'm Stuffed    

A MADAGASCAR: ESCAPE 2 AFRICA single-disc DVD will also be available in either a widescreen or full screen edition and includes the following special features:

       -- DWA Jukebox       -- Filmmaker Commentary       -- It's A Family Affair: The Cast of ESCAPE 2 AFRICA       -- The Making of ESCAPE 2 AFRICA       -- Crash Landing       -- African Adventure       -- Jambo Jambo: Swahili Speak       -- Test Flight of Air Penguin Game       -- MADAGASCAR: ESCAPE 2 AFRICA Activision Game Trailer       -- Four MAD Music Videos             * "The Traveling Song" Sing Along             * "Move It, Move It"             * "Big and Chunky"             * "She Loves Me"     DreamWorks Animation's MADAGASCAR: ESCAPE 2 AFRICA Blu-ray  

The MADAGASCAR: ESCAPE 2 AFRICA Blu-ray will be presented in 1080p High Definition with English 5.1 Dolby True HD, French 5.1 Dolby Digital and Spanish 5.1 Dolby Digital with English, English SDH+, French and Spanish subtitles. Bonus features include:

       -- Filmmakers' Commentary       -- It's A Family Affair: The Cast of ESCAPE 2 AFRICA (HD)       -- The Making of ESCAPE 2 AFRICA (HD)       -- Crash Landing (HD)       -- African Adventure (HD)       -- Jambo Jambo: Swahili Speak (HD)       -- The Bronx Zoo: Madagascar (HD)       -- Alex's Dance Off (HD)       -- Test Flight of Air Penguin Game (HD)       -- The Heart of a Lion (HD) - BD-LIVE       -- MADAGASCAR: ESCAPE 2 AFRICA Activision Game Trailer       -- Music Videos             * "Move It, Move It" (HD)             * "Big and Chunky" (HD)             * "She Loves Me" (HD)             * "The Traveling Song" (HD)       -- THE PENGUINS OF MADAGASCAR             * "Popcorn Panic"             * "Gone in a Flash"       -- Penguin Easter Eggs             * Move It, Move It             * Hock Shop             * Julien's Birthday             * Tug of War             * Fully Armed             * No Thanks, I'm Stuffed       -- Blu-ray Exclusive Content             * The Animators' Corner (HD)             * Trivia Track (HD)     DreamWorks Animation's MADAGASCAR: ESCAPE 2 AFRICA Synopsis  

All of the loveable characters are back - Alex the lion, Marty the zebra, Melman the giraffe and Gloria the hippo, King Julien, Maurice and the penguins -- in MADAGASCAR: ESCAPE 2 AFRICA. They find themselves in the wildest place of all -- the vast plains of Africa -- where our zoo-raised crew encounter species of their own kind for the very first time. While discovering their roots, they quickly find the differences between the concrete jungle and the heart of Africa. Despite long-lost relatives, romantic rivals and scheming hunters, Africa seems like a great place...but is it better than their Central Park home?

About DreamWorks Animation SKG

DreamWorks Animation is principally devoted to developing and producing computer generated, or CG, animated feature films. With world-class creative talent, a strong and experienced management team and advanced CG filmmaking technology and techniques, DreamWorks Animation makes high quality CG animated films meant for a broad movie-going audience. The Company anticipates releasing its feature films into both conventional and IMAX(R) theatres worldwide. The Company has theatrically released a total of seventeen animated feature films, including Shrek, Shrek 2, Shark Tale, Madagascar, Over the Hedge, Shrek the Third, Bee Movie, Kung Fu Panda and Madagascar: Escape 2 Africa. Monsters vs. Aliens opens in theaters on March 27, 2009. All of the Company's feature films are now being produced in stereoscopic 3D technology.

About Paramount Home Entertainment

Paramount Home Entertainment (PHE) is part of Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment. PPC is a unit of Viacom (NYSE:VIA) (NYSE:VIA.B) , a leading content company with prominent and respected film, television and digital entertainment brands. PHE is responsible for the sales, marketing and distribution of home entertainment products on behalf of various parties including: Paramount Pictures, Paramount Vantage, Paramount Classics, Paramount Famous Productions, Nickelodeon, MTV, Comedy Central, CBS and PBS and for providing home entertainment fulfillment services for DreamWorks Animation Home Entertainment.

For artwork please visit: phepromo.com

   DREAMWORKS ANIMATION'S MADAGASCAR: ESCAPE 2 AFRICA SPECIFICATIONS   Street date:         Friday, February 6, 2009   Prebook date:        January 9, 2009   Runtime:             89 minutes   U.S. Rating:         US - PG   Canadian Rating:     G   DVD Aspect Ratios:   Widescreen version Enhanced for 16x9 televisions                        Full Screen version   DVD Sound:           English Dolby Digital 5.1 Surround Sound                        French Dolby Digital 5.1 Surround Sound                        Spanish Dolby Digital 5.1 Surround Sound                        English Dolby Digital 2.0 Surround Sound   DVD Subtitles:       English, French and Spanish   Blu-ray:             1080p high definition   Blu-ray Sound:       English 5.1 Dolby True HD                        French 5.1 Dolby Digital                        Spanish 5.1 Dolby Digital   Blu-ray Subtitles:   English, English SDH+, French and Spanish  

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20090108/CLTH902
AP Archive: http://photoarchive.ap.org/
AP PhotoExpress Network: PRN14
PRN Photo Desk, photodesk@prnewswire.com

Source: DreamWorks Animation

CONTACT: Brenda Ciccone for DreamWorks Animation, +1-323-956-8091,
brenda_ciccone@paramount.com

Web site: http://www.phepromo.com/

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Profile: International Entertainment