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Friday, January 09, 2009

California Closets Makes Debut in BRIDE WARS Movie

California Closets Makes Debut in BRIDE WARS Movie

Film Features a Custom California Closets Design

SAN RAFAEL, Calif., Jan. 9 /PRNewswire/ -- California Closets, the pioneer in customized storage solutions, today announced its promotional participation in the upcoming film comedy BRIDE WARS (bridewars.com), scheduled for release in theaters nationwide January 9, 2009. California Closets created a custom closet design that serves as a backdrop for a pivotal scene in the movie.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090109/LA55616)

BRIDE WARS tells the story of two best friends, Liv (played by Kate Hudson) and Emma (played by Anne Hathaway) who have planned every detail of their respective weddings since childhood. At age 26, both women get engaged and begin helping each other execute their perfect plans for two incredible weddings at the famed Plaza Hotel in New York. When a clerical error results in both women being forced to marry on the same day, Liv, Emma and their lifelong friendship are put to the ultimate test.

During the film's production in Boston, California Closets worked with Fox 2000 Pictures to create a customized closet design for a very special scene. Before the wedding planning mayhem begins, Liv and Emma are standing in Liv's beautiful walk-in closet, courtesy of California Closets, when they both discover an engagement ring intended for Liv that her boyfriend and soon-to-be fiance, Daniel (Steve Howey), is hiding from her before he proposes.

"California Closets was thrilled to be a part of the BRIDE WARS project," said Anthony Vidergauz, president and CEO of California Closets. "We specialize in creating customized spatial design solutions with a stunning aesthetic, and we bring our unique expertise to every project we take part in regardless of whether it's a movie set or the most important stage in the world - a client's home."

As Seen in Theaters

California Closets creates beautiful, customized storage solutions, like the design featured in BRIDE WARS, to accommodate the unique needs of every customer. Whether it's a new media room, an ultra-organized pantry, a customized craft room or an extraordinary closet, California Closets offers a broad selection of beautiful finishes and storage accessories that are available in a variety of price ranges. For more information, please visit www.californiaclosets.com.

About California Closets

California Closets provides customized spatial design solutions for every room in the home. With 100 franchises worldwide, it is the largest custom storage franchise-based company in the world, known for intuitive organization, innovative and rich design, and a commitment to creating an exemplary customer experience. California Closets provides consumers more of life's most valuable commodity - time.

Additional information can be found at www.californiaclosets.com, in our showrooms, or by calling us at 800.274.6754.

California Closets Company, Inc. is owned by The Franchise Company, a subsidiary of First Service Corporation.

(C) 2009 California Closet Company, Inc. All rights reserved. Each franchise independently owned and operated.

First Call Analyst:
FCMN Contact:

Photo: http://www.newscom.com/cgi-bin/prnh/20090109/LA55616
http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com

Source: California Closets

CONTACT: Rachelle Bodnar of Ogilvy Public Relations, +1-303-634-2671,
Rachelle.Bodnar@ogilvypr.com, for California Closets; or Kristi La Haye of
California Closets, +1-415-482-6496, klahaye@calclosets.com

Web Site: www.californiaclosets.com


Profile: International Entertainment

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