New Lifetime Every Woman Counts Poll Sheds Light on Women's Reactions to Historic Presidential Election, Their Agenda for New Leaders and the Future of Female Candidates

New Lifetime Every Woman Counts Poll Sheds Light on Women's Reactions to Historic Presidential Election, Their Agenda for New Leaders and the Future of Female Candidates

The First 100 Days: Women Weigh in on the Issues They Want President-Elect Obama and the New Congress to Address; the Economy Trumps All

Vast Majority of Women Say Gender Shouldn't Matter in Cabinet Selections; but Women Approve of Clinton for Secretary of State

Next Vice President or the Next Top Model: Women Say Media Paid Too Much Attention to Palin and Clinton's Wardrobes and Not Enough to Their Policies

Despite Observing Unequal and Unfair Treatment of Women Candidates, Women Say Palin and Clinton's Runs Were a Dramatic Step Forward Toward Electing a Female President

NEW YORK, Dec. 3 /PRNewswire/ -- As part of its nonpartisan Every Woman Counts campaign to engage women in the political process, Lifetime Networks today announced the results of a national poll of women conducted by Republican pollster Kellyanne Conway of WomanTrend and Democratic pollster Celinda Lake of Lake Research Partners. The poll, the fifth in the series of Lifetime surveys of women this year, provides an in-depth look at women's reaction to the historic presidential election and its impact on the future of female political leadership.

Highlights include:

The First 100 Days: Expectations of the Obama Administration and the 111th Congress:

   --  When asked what one issue should be the key matter of concern for the       incoming Obama administration, fully 71% of American women said that       the economy should be number one. All other issues-including       education, Iraq, and healthcare-were granted single-digit importance.   --  In a subsequent question in which respondents were permitted to list       the other (multiple) issues for the President-elect and new Congress       to address, health care (33%) and Iraq and Afghanistan (32%) topped       the list and an additional 14% said the economy should be prime.   --  Three-in-five women said they trust Barack Obama to represent them and       the values they hold "a great deal" or "somewhat." Close to       three-in-ten (29%) said they only trust him "a little" or "not at       all."   --  The plurality (35%) of women said they will know that Barack Obama is       attending to the needs of women if he addresses the issues related to       families and work-life balance while 22% said they will hold him       accountable based on the way he handles the economy. One-in-ten said       they will base their review of the Obama administration on whether he       deals with pay equity.   --  Women want politicians to reach across the aisle after being reminded       (or learning) that Washington is now a one-party city, seven-in-ten       women said that it is "good to have a bipartisan approach in       Washington." Only 23% thought it best for there to be "one party       controlling Washington."    

Qualifications Trump Gender for Cabinet Selections; but Women Approve of Clinton as Top Diplomat:

   --  Nearly seven-in-ten (67%) of women said that President-elect Obama       should not consider gender at all when appointing his Cabinet and       should focus just on qualifications, while 27% said he should try to       appoint an equal number of women and men.   --  Seventy-one percent support (51% definitely, 20% somewhat) the       nomination of Senator Clinton to be the next Secretary of State.   --  Women would rather that Senator Clinton becomes the top diplomat vs.       the commander-in-chief. Fifty-eight percent said that they would       prefer her to be Secretary of State, 18% prefer her to be President       and 18% said neither.     Women Anxious About the Economy:   --  A majority (51%) of women shared that the recent economic downturn has       affected them directly and an additional 16% expected it to hit them       in the future. The plurality (49%) of women said that the losses on       Wall Street have impacted them personally and 16% predicted that they       would be affected in the future.   --  Women were troubled both about their short-term and long-term economic       needs. When given a list of seven possible economic concerns that       could face their households, the plurality (38%) of women said that       they were most worried about the rising costs of energy, both in the       home and for their vehicles.   --  Three-in-ten (31%) of stay-at-homes and retirees say it is possible       that they will have to re-enter the workforce to cover household       expenses.    

Women Observed Unequal Treatment of Male and Female Candidates This Election Cycle:

   --  Sixty-five percent of women -- majorities in every demographic and       political group -- said that male and female candidates are held to       different standards on the campaign trail. Just 29% thought       expectations are the same.   --  When given a list of four items it takes for a candidate to run for       office and win, women gave male candidates the edge on every item       tested:       --  Being taken seriously by the voters (79% Easier for a Male           Candidate, 5% Easier for a Female Candidate);       --  Being covered seriously by the media (71% Easier for a Male           Candidate, 9% Easier for a Female Candidate);       --  Address issues such as national security and terrorism (70% Easier           for a Male Candidate, 4% Easier for a Female Candidate); and       --  Address the issue of the economy (47% Easier for a Male Candidate,           14% Easier for a Female Candidate; 34% No Difference).    

Women on Both Sides of the Aisle Say Media Coverage of Hillary Clinton and Sarah Palin Too Negative and Un-Substantive:

   --  When asked to compare Clinton and Palin to the other candidates       running for office, 64% of women thought the coverage of Palin was       more negative than that of other candidates running for office.   --  Thirty-one percent of women said that Hillary Clinton's coverage was       relatively more negative, more than double the 14% who said the       coverage was more positive.   --  Seventy-nine percent of women said that there was too much coverage of       Sarah Palin's clothing and 44% said there was an over-abundance of       coverage of Hillary Clinton's wardrobe.   --  On the issues, one-half of women said there was too little reporting       on Sarah Palin's policy positions, 28% said the amount was just right,       and 16% said there was too much. The plurality (49%) of women thought       the coverage of Clinton's views was adequate and sufficient, 28% said       there was a deficiency, and 16% said there was an abundance.    

Despite Negative Reflections on Election Season, Palin and Clinton Paved the Way for More Women to Run for Office:

   --  By a margin of more than 12-to-1, women declared the 2008 election       cycle a "step forward" and not a "step backward" toward electing the       first female President of the United States.   --  Additionally, 93% of women said that the candidacies of Sarah Palin       and Hillary Clinton should encourage more women to run for office and       79% said their experiences made running for office more appealing.       More than nine-in-ten (92%) women agreed that "The fact that two women       from different political parties ran for President and Vice President       this year makes it more likely that more women will consider running       for office."   --  Women were especially positive about the impact of Sarah Palin and       Hillary Clinton on young women. Eighty-six percent of women said that       the young girls and women in their lives would be more likely to take       an interest in politics thanks to the experiences of these women.    

The Women's Vote -- Issues Drove Their Decision, and a Desire to Make History:

   --  A majority (57%) of women voters said that when they made their voting       decisions, they were most concerned with the candidate's positions on       the issues.  Only 13% said they honed in a candidate's past       experience.  Other factors of concern included values (9%), political       party/ideology (8%), and the message (6%).   --  Only 11% of women said that there was either a small or big part of       them that felt like they needed to vote for Barack Obama because he is       a racial minority. However, among those who cast ballots for the       Illinois Senator, 34% said that a part of their vote was based on a       desire to make history and elect the first African-American President       of the United States.   --  On the other ticket, only 9% of women said they felt a tug of       obligation to vote for Sarah Palin because she is a woman. However,       among McCain-Palin voters, 17% of respondents said that a part of       their vote was rooted in a desire to be a part of history and elect       the first female Vice President of the United States.     The Role of First Lady Michelle Obama:   --  When asked to consider their preferred role for Michelle Obama, in       light of her recent statements that she would make being a wife and       mother her first priority, 49% would like to see her get involved in a       few issues, while 38% say she should focus on being a wife and mother.   --  Among those who said she should address an issue, 33% would her to       work on education-related issues while 22% preferred that she tackle       work-life balance. Twelve percent thought her energies would be best       spent on healthcare.   --  There was a clear partisan divide, with 53% of Republican women saying       that Michelle Obama should be a wife and mother first and foremost,       compared to 41% of independent women and 25% of Democratic women.     Methodology  

WomanTrend, a division of the polling company(TM), inc., and Lake Research conducted the nationwide telephone poll of 600 American women. Interviews were conducted November 21-24, 2008 at a Computer-Assisted Telephone Interviewing (CATI) facility using live callers. Sampling controls were used to ensure that a proportional and representative number of people were interviewed from such demographic groups as age, race and ethnicity, and region according to the most recent figures available from the U.S. Census Bureau and voter registration and turnout figures. The margin of error for the main sample is plus or minus 4.4% at a 95% confidence interval. Margins of error for subgroups are higher.

About Lifetime

LIFETIME is the leader in women's television and one of the top-rated basic cable television networks. A diverse, multimedia company, LIFETIME is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. LIFETIME Television, Lifetime Movie Network, Lifetime Real Women and Lifetime Digital (including myLifetime.com) are part of LIFETIME Entertainment Services, a 50/50 joint venture of Hearst Corporation and The Walt Disney Company.

First Call Analyst:
FCMN Contact:

Source: Lifetime Networks

CONTACT: Lindsay Drewel, +1-301-312-8863, or
lindsay@lindsaydrewelpr.com; or Geralyn Lucas, +1-212-424-7066, or
lucas@lifetimetv.com

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