Concurrent Teams Up for Advanced Advertising

Concurrent Teams Up for Advanced Advertising

Company Joins with This Technology, INVIDI and BIAP to Develop End-to-End Solutions for Interactive Advertising

ATLANTA, Dec. 16 /PRNewswire-FirstCall/ -- Concurrent (NASDAQ:CCUR) , a worldwide leader in real-time Linux-based computing technologies, announced today that it has successfully integrated its Myriad(TM) line of advanced advertising products with systems from three leading technology providers to develop advanced advertising solutions based on SCTE-130 and EBIF (Enhanced TV Binary Interchange Format) standards. Concurrent, This Technology, INVIDI and BIAP are working on solutions which enable cable and broadband providers to deliver advanced advertising functions such as targeted VOD ad insertion, bumpering, telescoping and reporting. Over the next year, the four companies will collaborate on product interoperability and integration and pursue joint marketing initiatives, including interoperability demonstrations at some of the leading industry trade shows and summits.

(Logo: http://www.newscom.com/cgi-bin/prnh/20081216/CLTU015LOGO )

"We are excited to be working with these three companies," stated David King, chief marketing officer of Concurrent. "The product lines for all four companies are complementary; this collaboration will allow all to broaden their product portfolios with applications built on the latest in SCTE standards, while pursuing the goals of the industry in regards to advanced advertising."

Building on its extensive expertise in cross-medium data collections, management and analytics, Concurrent has integrated its targeted advertising solutions and video server technology with BIAP's ETV/EBIF interactive advanced advertising platforms. Concurrent products have also been successfully tested with SCTE 130-compliant products from INVIDI and with MetaMore and Spotbuilder, This Technology's advertising supply management solutions.

"The next generation of fully integrated advertising business models presents many technological challenges," said Mr. King. "The creation of an alliance that promises to develop an advanced advertising ecosystem may be just the thing needed to accelerate the industry into this new territory."

About Concurrent

Concurrent (NASDAQ:CCUR) is a leading provider of real-time Linux-based computing technologies for commercial and government markets. Industries served include cable and telecommunications providers, defense and aerospace contractors, automotive manufacturers and financial institutions. For over 40 years, Concurrent's best-of-breed products have enabled a range of time-critical solutions including: modeling and simulation, high speed data acquisition, visual imaging, low latency transaction processing and on-demand television. Concurrent's on-demand products are utilized by major service providers in the cable and IPTV industries to deliver, monitor and measure video-on-demand (VOD) and other interactive television applications, and support over 32 million digital subscribers worldwide. Concurrent is a global company with regional offices in North America, Europe, Asia and Australia, and has products actively deployed in more than 26 countries. Concurrent's products and services are recognized for being uniquely flexible, comprehensive, robust and reliable. For more information, please visit www.ccur.com

   For more information, contact:    Concurrent Media Relations   Rebecca Biggs   Cohn and Wolfe   404.242.8763   rebecca.biggs@cohnwolfe.com    Concurrent Investor Relations   Kirk Somers   678.258.4000   investor.relations@ccur.com   

Certain statements made or incorporated by reference in this release may constitute "forward-looking statements" within the meaning of the federal securities laws. Statements regarding future events and development and our future performance, as well as our expectations, beliefs, plans, estimates, or projections relating to the future, are forward-looking statements within the meaning of these laws. These forward looking statements include, among others, statements regarding our products, release schedules, and product development. All forward-looking statements are subject to certain risks and uncertainties that could cause actual events to differ materially from those projected. Such risks and uncertainties include our ability to meet customer schedules and demands and deployment and integration goals.

Important risk factors are discussed in our Form 10-K filed with the Securities and Exchange Commission on 27 August 2008, and may be discussed in subsequent filings with the SEC. The risk factors discussed in such Form 10-K under the heading "Risk Factors" are specifically incorporated by reference in this press release. Our forward-looking statements are based on current expectations and speak only as of the date of such statements. We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of future events, new information, or otherwise.

Concurrent Computer Corporation, its logo and Everstream and its logo are registered trademarks of Concurrent Computer Corporation. All other Concurrent product names are trademarks of Concurrent while all other product names are trademarks or registered trademarks of their respective owners. Linux(R) is used pursuant to a sublicense from the Linux Mark Institute.

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Source: Concurrent

CONTACT: Concurrent Media Relations, Rebecca Biggs, Cohn and Wolfe,
+1-404-242-8763, rebecca.biggs@cohnwolfe.com, or Concurrent Investor
Relations, Kirk Somers, +1-678-258-4000, investor.relations@ccur.com

Web site: http://www.ccur.com/

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Profile: International Entertainment