Bandai America Inc. Introduces Tamagotchi Music Star: A Pop Star Produced By You!

Bandai America Inc. Introduces Tamagotchi Music Star: A Pop Star Produced By You!

DOWNLOADABLE VIDEO AND STILLS AT: http://www.dogmatic.com/MNR/tamagotchimusicstar

CYPRESS, Calif., Dec. 18 /PRNewswire/ -- Aspiring musicians can achieve "rock star" status with the new Tamagotchi Music Star -- the world's first interactive virtual reality pet toy that lets kids produce a musical Pop Star! On shelf now, Tamagotchi Music Star lets kids raise and play with their characters to become great musicians, form a band and perform in live concerts, while competing to become the Ultimate Music Star!

With Tamagotchi Music Star, kids care for their Music Star character as they follow their career from pre-school, to music school, to their professional debut performing in front of judges, and even as they retire as a Senior Band. As the character matures, their musical preferences evolve depending on which of the 20 instruments kids pick and how much they practice. The infrared technology allows owners to connect their Tamagotchi Music Star toy with their friends' Tamagotchi Music Star and play games together, trade gifts while becoming pals.

To experience the pop star lifestyle online, kids can visit and explore the all-new interactive Music City section of TamaTown.com. Using Gotchi Points and special passwords, kids who visit Music City can:

   --  personalize their own "virtual" room for their Tamagotchi   --  shop for instruments   --  buy cool clothes for their big audition   --  create their own music riffs   --  upload their custom-made riffs/tunes to become the #1 Pop Star!   --  chat safely with their friends using a Safety Chat feature    

More information is available at: http://www.dogmatic.com/MNR/tamagotchimusicstar

About Bandai America Inc.

A leader in introducing Japanese toy trends to the United States, Bandai America Incorporated is a subsidiary of NAMCO BANDAI Holdings (USA) Inc., an entity that resulted from the integration of Namco Ltd. and Bandai Co. Ltd. of Japan. Global interests encompass six strategic business units: toys and hobby (toys, models, apparel and sundries), amusement facilities, game content (home and arcade console gaming), network (mobile phone and PC content), visual and music content (including home entertainment), and an affiliated business group. Bandai America is the manufacturer and master toy licensee of some of the most popular brands in children's toys and entertainment today, including Power Rangers(TM), Ben 10(TM), DragonBall Z(R) and Tamagotchi(R). The company is headquartered in Cypress, California and information is available at http://www.bandai.com/.

First Call Analyst:
FCMN Contact:

Source: Bandai America Inc.

CONTACT: Stephanie Holbrook of The Rogers Group, +1-310-552-4176,
sholbrook@rogerspr.com, for Bandai America Inc.

Web site: http://www.bandai.com/
http://www.dogmatic.com/MNR/tamagotchimusicstar

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Profile: International Entertainment