Ad Agency Offers 30 Seconds of 'Super Bowl Glory' to Marketers Through First-Ever TV Co-Op Plan - Get a $3 Million Spot for $395k - Reach 100 Million Viewers

Ad Agency Offers 30 Seconds of 'Super Bowl Glory' to Marketers Through First-Ever TV Co-Op Plan - Get a $3 Million Spot for $395k - Reach 100 Million Viewers

LOS ANGELES, Dec. 19 /PRNewswire/ -- In an advertising pitch tailored to today's tough economic climate, a Los Angeles advertising agency is offering 30 seconds of "Super Bowl Glory" for $395,000 to national advertisers who would otherwise shrink from paying the $3,000,000 which NBC demands for a 30 second commercial on America's most watched TV event. The $395,000 price includes creative, production, and the media buy, all provided by the agency.

Cesario Migliozzi, the agency that recruited the Devil as pitchman for a religious TV channel, is in negotiations to buy one or more 30 second spots from the NBC Television Network which will broadcast Super Bowl XLIII on February 1, 2009 to an audience estimated at close to 100 million people. Cesario Migliozzi will then package the time as a co-operative spot to eight select marketers whose logo will appear on screen for the full 30 seconds, rather than the few seconds it typically appears at the end of a stand-alone, $3,000,000 Super Bowl ad.

The package includes all creative, production, the marketer's logo onscreen for the full 30 second spot, a reach of nearly 100 million viewers, inclusion in all publicity materials about the campaign, and a few bonuses: The marketer's logo will appear on a website, http://www.superbowlglory.com/, for the entire year following the championship football game together with outtakes from the shoot as viral video. Each marketer will be highlighted by the eye-catching creative and production.

"This has never been done," said Michael Migliozzi, partner and creative director at Cesario Migliozzi, whose brainchild it is. "Co-op ads have never been sold on the Super Bowl. In today's tough economic times, however, the idea makes a lot of sense. It's a chance for marketers who are priced out of the Super Bowl to get their 30 seconds of Super Bowl fame. It gets them in for one eighth the cost of a stand-alone spot, and it is bound to be part of the feature story on Super Bowl advertising, which is as big a story as the game itself - and they will make marketing history."

Cesario Migliozzi is targeting "hip" marketers such as American Apparel, Virgin Mobile, Facebook, Smart Cars, Vespa, The Hard Rock Cafe, Puma, The Athlete's Foot, Ed Hardy, Scion (automobile), and jetBlue. There will be category exclusivity within the spot. Interested marketers can book by calling 213-291-9291 x43 or emailing JLowe@cesariomigliozzi.com. Applications with 100% payment are due no later than 4 pm, PST, on January 5, 2009. Production will take place between Jan. 12 and 23, 2009.

First Call Analyst:
FCMN Contact:

Source: Cesario Migliozzi

CONTACT: Ted Faraone, +1-212-489-1313, ted.faraone@verizon.net, for
Cesario Migliozzi

Web Site: http://www.cesariomigliozzi.com/
http://www.superbowlglory.com/

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Profile: International Entertainment