Sony Music and Exposure Launch SBX, a New Communications and Artist Agency

Sony Music and Exposure Launch SBX, a New Communications and Artist Agency

LONDON, November 5/PRNewswire/ -- Global music and entertainment giant, Sony Music and multi-disciplined communications agency, Exposure have joined forces to launch a new pan-European creative agency: SBX.

Formed in response to the changing cultural and economic climate, particularly in the music and entertainment arena, Sony Music brings its global entertainment credentials, powerful artist roster and vast catalogue and content to the agency. Together with Exposure's multi-disciplined brand communication and creative expertise, SBX will develop entertainment based communication platforms and provide a richer consumer experience for brands.

While SBX has preferred access to the Sony Music and Exposure network, it acts independently and will also work with third party agencies and content providers.

SBX offers its clients a full 360 degree proposition, from initial strategic planning and market research to creative work, content programming and fully integrated execution. This translates as a broad range of services and tools such as artist endorsements, product placement in music videos, syncs for TV adverts, sonic branding, digital content and web 2.0 marketing tools, artist concerts and live events as well as music-oriented ad funded programming.

Richard Story, COO Sony Music Continental Europe, said of the launch: "SBX is a key pillar of our new business strategy. It delivers on our mission to transform SONY MUSIC from a record label into a global music entertainment partner for our artists and brand clients.

Marcel Engh, MD of SBX adds: "The benefit of the two teams' experience will allow SBX to create engaging and sustainable communications for its clients, developing valuable content and delivering truly integrated campaigns at a local and international level."

Raoul Shah, CEO Exposure, comments: "Since the launch of Exposure in 1993, we have been developing brand communications campaigns that have linked cultural sectors like fashion, film, music and entertainment. The opportunity to create a specific business dedicated to brand entertainment in association with one of the world's most famous music entertainment companies is a privilege and an exciting prospect. Both companies can benefit from leveraging each other's expertise, networks and client portfolios."

SBX previously developed and activated recent campaigns for blue chip clients such as Playstation, Levis, Samsung, Intel, Tommy Hilfiger and Nokia. Kelly Rowland of Destiny's Child and Wyclef Jean, world class producer and founder of The Fugees were both involved in the Tommy Hilfiger initiative (http://www.tommytv.com).

Sony Music artist Kelly Rowland comments: "I just wanted to say a personal thank you to SBX for bringing me these great branding opportunities as well as new ways to get my music out there."

Sony Music artist Wyclef Jean comments: "As a musician with fans all over the world, it's great to have a company like SBX that gives my fans the chance to engage with me in so many different ways. The only thing I regret about SBX is that I didn't come up with the idea first!"

EDITORS NOTES

Sony Music Entertainment is a global recorded music company with a roster of current artists that includes a broad array of both local artists and international superstars, as well as a vast catalog that comprises some of the most important recordings in history. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.

Exposure is a privately owned agency with offices in London, New York, Los Angeles and San Francisco. The Group operates eight different units each specialising in different marketing disciplines such as PR, events, brand collaborations, sales promotion, brand innovation, design, architecture and digital. Clients include: Unilever, O2, Diageo, Levi's, Umbro, Dr. Martens, Ben Sherman, Gieves and Hawkes, Maharishi, Coca Cola, Rizla, Emap, Red Bull, Sony PlayStation, Casio G Shock, Nike, Virgin and LG. Within the Group, other non Exposure branded agencies include creative agencies Ray of Light and Point Blank and Beauty Seen PR.

Source: Exposure

CONTACT DETAILS: PR: Jo Sensini, jo@velvetpr.com +44(0)20-8996-1800; Joanna Wilmot joanna@velvetpr.com, +44(0)20-8996-1801

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Profile: International Entertainment