Samsung Announces Major European Hotel Deals

Samsung Announces Major European Hotel Deals

CHERTSEY, England, November 29/PRNewswire/ --

- 20% Market Share of Hospitality TV Market Gained in 18 Months

Samsung Electronics Co. Ltd, a market leader in consumer electronics and world leader in IT technology, has today announced a number of significant partnerships within the hospitality industry - highlighting an extremely successful 18 month launch period in which it has seized 20 per cent market share in Europe.

Samsung has partnered with Europe's top hotel systems integrators - Acentic, Locatel, Premiere Hotel Entertainment and VDA - to provide seamless entertainment solutions for today's modern guests through its 450 and 650 series of Hospitality Televisions. The More Than Group and the Wyndham Hotel Group are just a couple of the prestigious European hotel chains which have already installed Samsung Hospitality TVs.

Pammi Mudhar, European B2B Sales and Marketing Director, Samsung Electronics Europe said: "By developing our award-winning 4 and 6 Series Flat Screen LCD TVs for hotels, Samsung has delivered an offering which is high on design and functionality, yet competitively priced. As one of the most well-known consumer electronics brands, Samsung is now acutely focused on capturing significant market share and establishing ourselves as Europe's premier hotel technology provider."

"We are delighted with our partnership with Samsung," said Alistair Forbes, CEO at Acentic. "Samsung will enable European hotels to bring perfect picture quality content, stunning design and a set of tools that they can use to increase their TV revenue, as well as extend the hotel's image and branding to guests through the TV screen."

David Chevenement, Key Account and Marketing Director, Locatel Group added, "The TV is an important part of the guest experience and reflects the quality of the hotel. We're pleased to be offering hoteliers Samsung's premium state-of-the-art solution without the cost associated with a superior product."

Tonio Fruehauf, Vice President Hotel & Gastronomy at Premiere AG said, "Samsung has worked with us to understand the needs of the hoteliers and consumers. This not only provides an environment in which information and communication is key, but also encompasses cutting-edge design and innovation."

Gary Francies, Director at VDA UK said, "European Hotels are seeking new initiatives to maintain customer loyalty and room occupancy. We believe Samsung's superb quality hospitality television supports VDA's High Definition solutions well, and further helps hoteliers to differentiate from their competition and offer guests a truly seamless digital experience."

As one of the world leaders in digital TVs, Samsung's sleek LCD TVs present the best crystal clear picture quality, along with instant access to multimedia content from portable devices, including media players and cameras. As well as being a focal in-room feature for guests, Samsung's 450 and 650 ranges combine all the functionality that most hoteliers want from a dedicated Hotel TV.

Through partnerships with Acentic, Locatel, Premiere Hotel Entertainment and VDA, some of Samsung's installations include Le Meurice Paris (Dorchester Group), The Cavendish London, The Connaught, London, Staybridge Suites, Liverpool, Hotel Bayerischer Hof, Munich and Hotel Adlon, Berlin.

Notes to Editors:

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of US$105 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of four main business units: Digital Media Business, LCD Business, Semiconductor Business, and Telecommunication Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit http://www.samsung.com.

Source: Samsung

For further information please contact, Lisa Pantelli or Hannah Carter, Midnight Communications, T: +44(0)1273-666-200, E: Samsung@midnight.co.uk

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Profile: International Entertainment