Rihanna & Gucci's Frida Giannini Light UNICEF's 2008 Snowflake in NYC November 19

Rihanna & Gucci's Frida Giannini Light UNICEF's 2008 Snowflake in NYC November 19

PLUS LIVE PERFORMANCE FROM NE-YO

NEW YORK, Nov. 19 /PRNewswire/ -- Multi-platinum MTV, Grammy, and American Music Award winning artist Rihanna and Gucci Creative Director Frida Giannini will light the UNICEF Snowflake at the Grand Army Plaza in New York City. A strong supporter of UNICEF, Rihanna is also the global representative of the 2008 Gucci Campaign to Benefit UNICEF, which launches worldwide on Wednesday, November 19.

R&B artist Ne-Yo will perform live during the ceremony before watching Rihanna and Frida flip the switch to illuminate the magnificent Snowflake, signifying the beginning of the gift-giving season.

Following the lighting is a cocktail party in the Gucci 5th Avenue flagship store to celebrate the launch of the 4th annual Gucci Campaign to Benefit UNICEF which continues to support education, healthcare, protection and clean water programs for orphans and children affected by HIV/AIDS in sub-Saharan Africa. For this year's initiative, Creative Director Frida Giannini has designed a special white version of the TATTOO HEART COLLECTION featuring a stylized heart tattoo along with iconic Gucci symbols on a wide range of accessories. Gucci will donate 25 percent of sales from this dedicated collection in Gucci stores in over 20 countries from November 19, 2008 through January 31, 2009.

B-ROLL INCLUDES: Snowflake lighting ceremony; Red carpet arrivals; Soundbites with Rihanna, Caryl Stern (President and CEO of the U.S. Fund for UNICEF) celebrity guests and more.

DOWNLOADABLE VIDEO/STILLS AVAILABLE AT: www.dogmatic.com/MNR/gucciUNICEFrihanna

                           SATELLITE INFORMATION:                                    EUROPE                       Thursday, November 20th, 2008                                  Feed #1                6:30AM - 7:00AM London Local (0630-0700 GMT)                                  Feed #2                9:15AM - 9:30AM London Local (0915-0930 GMT)                         Satellite:  New Skies 7 Dig                       Transponder:  ENV1/EUH1/ SL AB                                  KU Band                            Downlink:  11684.5 H                                 FEC:  3/4                            Symbol Rate:  6.1113                                 Color: PAL                        Trouble#:  001.646.336.7977                                      ASIA                       Thursday, November 20th, 2008                                  Feed #1                4:15PM - 4:30PM Tokyo Local (0715-0730 GMT)                                  Feed #2                6:15PM - 6:30PM Tokyo Local (0915-0930 GMT)                             Satellite:  IS 2 Dig                           Transponder:  10-Ch C                                   C-Band                            Downlink:  3978.3 H                                 FEC:  3/4                            Symbol Rate:  6.1113                                Color:  NTSC                        Trouble#:  001.646.336.7977                                 LATIN AMERICA                       Thursday, November 20th, 2008                                  Feed #1             5:15AM - 5:30AM Buenos Aires Local (0715-0730 GMT)                                  Feed #2             7:15AM - 7:30AM Buenos Aires Local (0915-0930 GMT)                             Satellite:  IS 9 Dig                          Transponder:  24 - Ch A                                   C-Band                            Downlink:  4146.5 H                                 FEC:  3/4                            Symbol Rate:  6.1113                                Color:  PAL                        Trouble#:  001.646.336.7977  

Source: Gucci

CONTACT: Lance Enger of Dogmatic, Inc for Gucci, +1-310-450-3884,
lance@dogmatic.com

Web site: http://www.dogmatic.com/MNR/gucciUNICEFrihanna

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Profile: International Entertainment