Search Activity for Sarah Palin Outnumbers Joe Biden 2200 to 1, John McCain Jumps Ahead of Barack Obama on this Week's Lycos Top Search List

Search Activity for Sarah Palin Outnumbers Joe Biden 2200 to 1, John McCain Jumps Ahead of Barack Obama on this Week's Lycos Top Search List

Tina Fey, Dancing with the Stars and Toni Braxton, Among Big Search Gainers on Lycos

The Lycos 50(TM) for Week Ending Sept. 27, 2008

WALTHAM, Mass., Oct. 2 /PRNewswire/ -- Lycos, Inc. (http://www.lycos.com/), a leading provider of social publishing, media and search services, today announced the following information from The Lycos 50(TM), the most popular Internet search terms and trends for the week ending Sept. 27, 2008. For more information on this week's list and commentary, go to http://50.lycos.com/. Readers of The Lycos 50 can also share their thoughts on Internet trends and pop culture on The Lycos 50 Blog located at http://lycos50.tripod.com/blog/ and the Under the Red Carpet Blog at http://redcarpet.tripod.com/blog/.

   Biggest Movers and Shakers for Week Ending Sept. 27, 2008:    1.         Paul Newman                600 %   2.         Dancing with the Stars     533 %   3.         The Office                 480 %   4.         Tina Fey                   425 %   5.         David Blaine               400 %   6.         Lindsay Lohan              395 %   7.         Toni Braxton               340 %   8.         Criss Angel                275 %   9.         Heroes                     233 %   10.        Halloween                  170 %    Search Gainers:  

While polling numbers show Democratic presidential candidate Sen. Barack Obama (#43) leading his Republican rival Sen. John McCain (#42), McCain has the lead in web search activity on Lycos, generating 20 percent more online interest than his Democratic opponent. But it's Gov. Sarah Palin (#12) who continues to drive the most search interest. Although Palin dropped out of the top 10 this week, she is still more popular than actress Megan Fox (#13), the WWE (#15) and hip-hop star Kanye West (#16). And in comparison to her vice presidential rival, searches for Palin outnumber searches for Sen. Joe Biden 2200 to one. Biden is the least searched of the political candidates, registering search activity far below the top 50 terms on Lycos, receiving as many searches as song lyrics and school loans. Meanwhile, search popularity for actress Tina Fey catapults 425 percent since returning to Saturday Night Live portraying the Republican vice presidential candidate. And Dancing with the Stars struts onto this week's top 10 Movers and Shakers list, with search activity increasing five-fold over the past week, while online interest in DWTS contestant Toni Braxton more than triples following news of Braxton's recent health issue. Prior to beginning a demanding regiment for Dancing with the Stars, Braxton experienced a heart problem called Microvascular Angina. Most patients with Microvascular Angina, also known as Cardiac Syndrome X, suffer pain when doing extraneous exercise. The condition hasn't stopped the Grammy-winning singer who plans to continue competing on the popular ABC series.

About Lycos, Inc.

Lycos, Inc. operates search and social media web sites that foster online communities, including the new Lycos Cinema community, bringing people together one flick at a time. Other Lycos products and sites include Lycos.com, Hotbot.com, Tripod.com, Angelfire.com, Gamesville.com, Lycos Mail, Webon, WhoWhere.com and The Lycos 50(TM). Lycos, Inc. (http://www.lycos.com/) is a wholly owned subsidiary of Daum Communications Corp., a leading search and Internet portal in Korea. Lycos was acquired by Korean Daum Communications Corp. in October 2004 and has its U.S. headquarters in Waltham, Massachusetts. Daum Communications Corp. is traded on the KOSDAQ: 035720, http://www.daum.net/.

Lycos(R) is a registered trademark of Lycos, Inc. All other product or service marks mentioned herein are those of Daum Communications Corp., Lycos, Inc. or their respective owners. All rights reserved.

First Call Analyst:
FCMN Contact:

Source: Lycos, Inc.

CONTACT: Kathy O'Reilly of Lycos, Inc., +1-781-370-2853,
KathyOReilly@lycos-inc.com

Web site: http://www.lycos.com/
http://www.daum.net/
http://50.lycos.com/
http://lycos50.tripod.com/blog
http://redcarpet.tripod.com/blog

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Profile: International Entertainment