Rentrak Theatrical Announces Box Office Estimates for Weekend Of October 19, 2008

Rentrak Theatrical Announces Box Office Estimates for Weekend Of October 19, 2008

LOS ANGELES, Oct. 19 /PRNewswire-FirstCall/ -- Rentrak Theatrical, a business unit of Rentrak Corporation (NASDAQ:RENT) , today announced the weekend theatrical box office estimates for the weekend period of October 17 through October 19, 2008 according to the company's Box Office Essentials(TM) theatrical box office data collection and analytical service.

The twelve estimated top producing motion pictures for the weekend, per data collected as of 9:30AM Pacific on Sunday, October 19, 2008 by Rentrak Theatrical include:

   Rank  Title                       Weekend Gross     Locations   1     Max Payne                   $18,000,000          3376   2     Beverly Hills Chihuahua     $11,200,000          3239   3     The Secret Life Of Bees     $11,050,000          1591   4     W.                          $10,550,000          2030   5     Eagle Eye                    $7,343,000          3326   6     Body Of Lies                 $6,880,000          2714   7     Quarantine                   $6,300,000          2463   8     Nick And Norah's Infinite          Playlist                    $3,900,000          2241   9     Sex Drive                    $3,566,000          2421   10    Nights In Rodanthe           $2,680,000          2115   11    Fireproof                    $2,674,933           905   12    The Express                  $2,276,100          2810    Weekend of 10/17/2008 to 10/19/2008    (c) 2008 by Rentrak Corporation     About Box Office Essentials  

Box Office Essentials provides each studio with password-protected, real-time, web browser-based and 24/7 access to data pertaining specifically to their movie release titles. A sophisticated toolset allows studio distribution executives to view and analyze the information at different levels of detail and across a multitude of attributes (by theatre circuit, DMA, time zone, etc.), enhancing their ability to make faster, and better informed decisions. Additional features include online school calendars (K-12 and college), interactive release schedule and 24-hour subscriber support.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail and advertising industries. The company's Entertainment Essentials(R) suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate website at Rentrak.com.

   Contacts:  Rogers & Cowan for Rentrak Corporation              Sallie Olmsted               Amanda Bartz              (310) 854-8124               (310) 854-8151              solmsted@rogersandcowan.com  abartz@rogersandcowan.com  

First Call Analyst:
FCMN Contact:

Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com,
or Amanda Bartz, +1-310-854-8151, abartz@rogersandcowan.com, both of Rogers &
Cowan for Rentrak Corporation

Web site: http://www.rentrak.com/

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Profile: International Entertainment