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International Entertainment News

Thursday, October 30, 2008

Parks Associates Adds Value to TelcoTV With Research Workshop

Parks Associates Adds Value to TelcoTV With Research Workshop

DALLAS, Oct. 30 /PRNewswire/ -- International research and consulting firm Parks Associates today announced it is hosting the workshop Business Cases for Emerging Video Services at TelcoTV 2008 on November 11. TelcoTV, November 11-13, the Anaheim Convention Center, is the premier event for the exploration of a comprehensive entertainment convergence strategy.

The workshop addresses the business case for emerging video services, including multichannel television and broadband video. Parks Associates forecasts that by 2012, almost 33 million U.S. households will have broadband services capable of streaming high-definition video. This finding adds new dimensions to the television services market, which grew to over 800 million households worldwide in 2007. Telco/IPTV services in particular jumped to more than 13 million households in 2007.

"Converged applications, greater personalization and customization, multiscreen experiences, and new value-added services will define next-generation video services, and this workshop examines these new opportunities," said Kurt Scherf, vice president, principal analyst, Parks Associates.

   Presenters:          Jayant Dasari, Parks Associates          Kurt Scherf, Parks Associates    Sessions:          Building a Compelling Television Service          Broadband Video: To the TV and Beyond          How the Internet Meets the Television          The Business Case for Advanced Advertising Features          Building the Interactive Advertising Business Case    Speakers:          Nimrod Ben-Natan, Harmonic          Steve Borelli, Integra5          Jonathan Bokor, TANDBERG Television          Matt Cannard, Widevine Technologies          Brian Donnelly, Icron Technologies          Jason Harvey, ActiveVideo Networks          Leszek Izdebski, Cisco Systems          Howard Rubin, SeaChange International          Paula Suthern, Ensequence          Adam Tom, RGB Networks    

Attendees receive information about the competitive environment for television services, insight into video trends and advertising business models, and consumer data on use cases and preferences.

During TelcoTV, Kurt Scherf is moderating the session Integrating the Social Network Experience: Fad or reality? on Wednesday, November 12, from 4:30-5:30 p.m.

For information, visit http://www.parksassociates.com/ or contact Parks Associates at 972-490-1113.

About Parks Associates

Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes new media, digital entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, consumer electronics, and home control systems and security.

   http://www.parksassociates.com/ | http://parksassociates.blogspot.com/ |   http://newsroom.parksassociates.com/     Mindi Sue Sternblitz-Rubenstein    Parks Associates    972-490-1113    mindi.sue@parksassociates.com  

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Source: Parks Associates

CONTACT: Mindi Sue Sternblitz-Rubenstein of Parks Associates,
+1-972-490-1113, mindi.sue@parksassociates.com

Web site: http://www.parksassociates.com/
http://parksassociates.blogspot.com/
http://newsroom.parksassociates.com/


Profile: International Entertainment

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