Outdoor Channel Viewers and Affiliates 'Gear Up and Go!' With Fall Multi-Platform Promotion

Outdoor Channel Viewers and Affiliates 'Gear Up and Go!' With Fall Multi-Platform Promotion

Network Promotion is Bigger than Ever with More than 300 Cable Systems Participating and Over $200,000 Worth of Exciting Prize Giveaways

TEMECULA, Calif., Oct. 31 /PRNewswire/ -- Outdoor Channel, America's Leader in Outdoor TV, is outfitting viewers and cable affiliates across the country with the 2nd annual Gear Up and Go! Fall promotion running through Dec. 5. A total of 320 cable systems representing over 14 million subscriber households have signed up to participate in the campaign that gives Outdoor Channel viewers and affiliates the opportunity to win big.

Everyday during November and the first week of December, viewers can logon to http://www.outdoorchannel.com/ to enter for a chance to win one of 30 exciting prizes. During the last week of November, grand prizes are given away each day courtesy of network sponsors, including a Suzuki Grand Vitara, a trip to the Silverton Casino Lodge in Las Vegas, a fishing trip and vacation to the Crocodile Bay Resort in Costa Rica, and a Smith & Wesson shotgun.

Gear Up and Go! also offers cable affiliates several valuable tools, such as taggable cross-channel spots and other support marketing materials. Taggable talent-hosted spots can be used in conjunction with advertisers to drive local ad sales revenue. In addition, customer service personnel have the opportunity to enter a special grand prize sweepstakes when they pitch Outdoor Channel on a customer call or installation. To date, over 2,000 customer service personnel have enrolled in the promotion.

"Outdoor Channel values its viewers and partners, and this promotion shows our appreciation by offering everyone a chance to gear up and go!" said Denise Conroy-Galley, senior vice president of marketing and research. "With the help of our advertising partners, we've developed a fun and exciting campaign that enables our affiliates to reach valuable outdoor enthusiasts in their communities."

Last year's inaugural Gear Up and Go! Fall promotion drew over 200,000 consumer enrollments. In addition, nearly 300 cable affiliates participated, leading to over 80,000 cross-channel spots worth an estimated $4 million.

As the leading outdoor programming network, Outdoor Channel is committed to the millions of sportsmen and women across the country. Currently, Outdoor Channel is the exclusive partner to over a dozen conservation and outdoor affinity groups, including Boy Scouts of America, Safari Club International and Pheasants Forever, among others.

About Outdoor Channel

Outdoor Channel is America's Leader in Outdoor TV, offering programming that captures the excitement of hunting, fishing, shooting, off-road motorsports, adventure and the Western lifestyle. The network can be viewed on multiple platforms including high definition, video-on-demand, as well as on a dynamic new website. Outdoor Channel is operated by a wholly owned subsidiary of Outdoor Channel Holdings, Inc. (NASDAQ GM: OUTD). For more information about Outdoor Channel, please visit http://www.outdoorchannel.com/.

First Call Analyst:
FCMN Contact:

Source: Outdoor Channel

CONTACT: Angela Hein of Bob Gold & Associates, Inc., +1-310-784-1040,
angela@bobgoldpr.com, for Outdoor Channel

Web site: http://www.outdoorchannel.com/

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Profile: International Entertainment