Nick at Nite Lands Second Straight Quarter as Number One with Adults 18-49

Nick at Nite Lands Second Straight Quarter as Number One with Adults 18-49

Network's Third Quarter Performance Drives Double-Digit Gains, Marks 11 Consecutive Months of Growth

NEW YORK, Oct. 1 /PRNewswire/ -- Nick at Nite, driven by hit family programming like George Lopez and newcomer Family Matters, scores its second consecutive quarter as total day's top cable network with Adults 18-49 (NMR: 6/30/08-9/28/08). Nick at Nite soared in third quarter 2008 with high double-digit gains among its A18-49 and total viewer (P2+) audience, and has delivered 11 consecutive months of double-digit growth since last year.

   --  Nick at Nite is ranked number one with A18-49, for third quarter 2008       (3Q08) in total day, averaging a .6/667,000 and up +20% over last       year.   --  With P2+, the network delivered 1.5 million total viewers, up +22%.   --  Nick at Nite ranks as the number-one basic cable network for W18-49 in       total day this quarter (.7/416,000, up +17% over last year).   --  In prime time*, Nick at Nite averaged a .7/1.7 million total viewers       (P2+), up +40% over last year.   --  Family Matters, which joined the network's schedule in 3Q, is Nick at       Nite's number-two program in total day, only behind George Lopez.       Family Matters averaged a .7/775,000 A18-49 at 11 p.m., up 40% over       last year's time period.   --  George Lopez is the network's highest-rated program and has       experienced growth of +40% in rating since launching in September       2007.  George Lopez averaged a .7/768,000 A18-49 at 10 p.m. for the       quarter, up +75% over last year's like time period.   --  Home Improvement remains a growth engine for Nick at Nite, and       averages a .6/654,000 A18-49 in total day for 3Q08.  Its ratings have       grown +20% since launching on Nick at Nite in September 2007.     

Nick at Nite is Nickelodeon's nighttime programming block that also features popular hit family comedies including the Emmy Award-winning series Home Improvement, George Lopez, and Family Matters, as well as The Fresh Prince of Bel Air and Roseanne. Also coming in 2009 is the hit comedy Everybody Hates Chris, from co-creator and narrator Chris Rock and inspired by his real-life childhood experiences

Nickelodeon, now in its 29th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 96 million households and has been the number-one-rated basic cable network for 14 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA) (NYSE:VIA.B) .

All numbers above are based on Nielsen Media Research and Nick at Nite's total programming day unless otherwise noted. *Nick at Nite: M-Th and Sun: 9 p.m.-6 a.m.; Fr-Sat 10 p.m.-6 a.m. (ET/PT). Nick at Nite airs in prime time from 9 p.m. to 11 p.m. ET/PT in prime on weekdays, 10 p.m. to 11 p.m. ET/PT on weekends.

First Call Analyst:
FCMN Contact:

Source: Nickelodeon

CONTACT: Joanna Roses, +1-212-846-7326, or David Bittler,
+1-212-846-5263, both for Nickelodeon

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Profile: International Entertainment