Video: Warner Bros. Consumer Products and CRYSTALLIZED(TM) - Swarovski Elements Kick-Off Mercedes-Benz Fashion Week With a Ruby Crystal-Studded 70th Anniversary Celebration of The Wizard of Oz

Video: Warner Bros. Consumer Products and CRYSTALLIZED(TM) - Swarovski Elements Kick-Off Mercedes-Benz Fashion Week With a Ruby Crystal-Studded 70th Anniversary Celebration of The Wizard of Oz

World Famous Designers Unveil Re-Imagined Iconic Ruby Slippers

Dorothy Steps into the 21st Century with The Wizard of Oz Ruby Slipper Collection, revealed at Saks Fifth Avenue Gala in New York

BURBANK, Calif., Sept. 5 /PRNewswire/ -- "If Dorothy were living in the 21st century, what would she wear?" was the question answered by The Wizard of Oz Ruby Slipper Collection, a creative re-interpretation of one of film's most iconic and revered symbols which has captured the hearts and imaginations of people the world over. In celebration of the 70th anniversary of The Wizard of Oz in 2009, Warner Bros. Consumer Products in partnership with CRYSTALLIZED(TM) - Swarovski Elements, invited the world's top shoe designers to reinterpret Dorothy's iconic Ruby Slippers for modern times.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/warner/34726 /

To kick-off Mercedes-Benz Fashion Week, The Wizard of Oz Ruby Slipper Collection was officially unveiled to celebrities and "fashionistas" on September 4 at an in-store gala event at Saks Fifth Avenue in New York City in their famous 10022-SHOE -- the designer shoe salon that's so big it has its own zip code. The red carpet event was attended by such notables as Lindsay Price, Molly Sims, Lorraine Bracco, Nina Garcia, Stuart Weitzman, Betsey Johnson, Nigel Barker, Gloria Reuben, Bobby Flay, Stephanie March, Perrey Reeves, Pamela Roland and Wendy Williams.

Designers, including A. Testoni, Abaete, Alberta Ferretti Betsey Johnson, Botkier, Diane von Furstenberg, Giuseppe Zanotti, Jimmy Choo, L.A.M.B. by Gwen Stefani, Lisa Pliner, Manolo Blahnik, Moschino, Oscar de la Renta, Roger Vivier, Sergio Rossi, Stuart Weitzman, Tibi, and Tuleh, were granted creative license and access to unlimited CRYSTALLIZED(TM) - Swarovski Elements to re-imagine Dorothy's design with their own modern vision of the sparkling Ruby Slipper.

"The Wizard of Oz is a timeless classic which has touched people of all ages and will never go out of style," said Brad Globe, President, Warner Bros. Consumer Products. "What better way to celebrate the film's 70th Anniversary than appearing front and center at Mercedes-Benz Fashion Week, sharing with fans these beautiful new designs of Dorothy's Ruby Slippers."

Beginning today, September 5, the Collection will also be showcased at an incredible installation surrounding the famed fountain area at Mercedes-Benz Fashion Week's Bryant Park tents.

After Mercedes-Benz Fashion Week wraps, the Ruby Slipper Collection will make an appearance at Elizabeth Glaser Pediatric AIDS Foundation's Kids for Kids Family Carnival in New York City's Park Avenue Armory Building on September 20. Additional stops for the Collection include Miami Art Week to coincide with Art Basel Miami Beach December 4-8th. Multiple public viewings are planned throughout 2009.

Following a year of being highlighted at special events around the country, the complete and original The Wizard of Oz Ruby Slipper Collection will be auctioned at a gala event in fall 2009 with the proceeds benefiting the Elizabeth Glaser Pediatric AIDS Foundation.

Guests attending the event received a special collection of The Wizard of Oz PhotoStamps, developed by Warner Bros. Consumer Products in collaboration with Stamps.com. The Wizard of Oz PhotoStamps sheets will sell for $19.99 at PhotoStamps.com, and all net proceeds will benefit the Elizabeth Glaser Pediatric AIDS Foundation.

About The Wizard of Oz

The Wizard of Oz is one of the most beloved and iconic motion pictures of all time filled with timeless sentiments and values cherished by multiple generations. Originally released in 1939, more than one billion consumers have experienced the classic story of Dorothy and friends in the Land of Oz.

About Warner Bros. Consumer Products

Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.

About CRYSTALLIZED(TM) - Swarovski Elements

CRYSTALLIZED(TM) is the brand name for all loose crystal elements by Swarovski, the world's leading producer of precision-cut crystal. Over the past decades CRYSTALLIZED(TM) - Swarovski Elements have become an essential ingredient in international fashion and design. The unique brand tag "Made with CRYSTALLIZED(TM) - Swarovski Elements" serves as quality proof of the customers' products to enhance the value and provide consumers assurance that they are buying the finest quality in crystal. For more information please visit WWW.CRYSTALLIZED.COM.

About Saks Fifth Avenue

Saks Fifth Avenue, one of the world's pre-eminent specialty retailers, is renowned for its superlative American and international designer apparel collections, its expertly edited assortment of handbags, shoes, jewelry, cosmetics and gifts, and the first-rate fashion expertise and exemplary client service of its Associates. Today, Saks operates 54 full-line stores in 25 states, three licensed stores in Mexico City, Dubai and Riyadh, 49 Saks Fifth Avenue OFF 5TH stores and saks.com, the company's online store.

About Stamps.com and PhotoStamps.com

Stamps.com (NASDAQ:STMP) is a leading provider of Internet-based postage services. Stamps.com's online postage service enables small businesses, enterprises, and consumers to print U.S. Postal Service-approved postage with just a PC, printer and Internet connection, right from their home or office.

PhotoStamps is a patented Stamps.com product licensed by the U.S. Post Office that enables customers to capture their favorite images, designs or logos on real U.S. Postage. Using advanced technology developed by Stamps.com, customers receive high-quality, adhesive-backed PhotoStamps allowing for a wide variety of personal and business uses.

About Elizabeth Glaser Pediatric AIDS Foundation

The Elizabeth Glaser Pediatric AIDS Foundation is a worldwide leader in the fight against pediatric AIDS. Its innovative research programs, collaborative training initiatives, advocacy efforts, and rapidly expanding international prevention and treatment programs are bringing dramatic changes to the lives of children worldwide. To learn more about the Elizabeth Glaser Pediatric AIDS Foundation and its programs, visit www.pedaids.org.

THE WIZARD OF OZ and all related characters and elements are trademarks of and (C) Turner Entertainment Co. (s08)

   Media Contacts:    Rita Cooper   Warner Bros. Consumer Products   818.954.3821   rita.cooper@warnerbros.com    Lauren Miller   BrandingIron Worldwide   646.454.0372   lauren@brandingironworldwide.com  

Video: http://www.prnewswire.com/mnr/warner/34726

Source: Warner Bros. Consumer Products

CONTACT: Lauren Miller of BrandingIron Worldwide, for Warner Bros.
Consumer Products, lauren@brandingironworldwide.com, +1-646-454-0372; or Rita
Cooper of Warner Bros. Consumer Products, +1-818-954-3821,
rita.cooper@warnerbros.com

Web site: http://www.crystallized.com/
http://www.stamps.com/
http://www.photostamps.com/
http://www.pedaids.org/

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Profile: International Entertainment