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Sunday, September 28, 2008

Rentrak Theatrical Announces Box Office Estimates for Weekend of September 28, 2008

Rentrak Theatrical Announces Box Office Estimates for Weekend of September 28, 2008

LOS ANGELES, Sept. 28 /PRNewswire-FirstCall/ -- Rentrak Theatrical, a business unit of Rentrak Corporation (NASDAQ:RENT) , today announced the weekend theatrical box office estimates for the weekend period of September 26 through September 28, 2008 according to the company's Box Office Essentials(TM) theatrical box office data collection and analytical service.

The twelve estimated top producing motion pictures for the weekend, per data collected as of 9:30AM Pacific on Sunday, September 28, 2008 by Rentrak Theatrical include:

   Rank  Title                                  Weekend Gross       Locations   1     Eagle Eye                               $29,200,000           3510   2     Nights In Rodanthe                      $13,570,000           2704   3     Lakeview Terrace                         $7,000,000           2467   4     Fireproof                                $6,513,996            839   5     Burn After Reading                       $6,168,669           2649   6     Igor                                     $5,500,000           2341   7     Righteous Kill                           $3,803,000           3011   8     My Best Friend's Girl                    $3,800,000           2636   9     Miracle at St. Anna                      $3,501,000           1185   10    Tyler Perry's Family That Preys          $3,160,000           1604   11    Ghost Town                               $2,948,000           1512   12    The Women                                $2,652,946           2642          Weekend of 09/26/2008 to 09/28/2008         (C) 2008 by Rentrak Corporation     About Box Office Essentials  

Box Office Essentials provides each studio with password-protected, real-time, web browser-based and 24/7 access to data pertaining specifically to their movie release titles. A sophisticated toolset allows studio distribution executives to view and analyze the information at different levels of detail and across a multitude of attributes (by theatre circuit, DMA, time zone, etc.), enhancing their ability to make faster, and better informed decisions. Additional features include online school calendars (K-12 and college), interactive release schedule and 24-hour subscriber support.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail and advertising industries. The company's Entertainment Essentials(R) suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate website at Rentrak.com.

   Contacts:  Rogers & Cowan for Rentrak Corporation              Sallie Olmsted                 Amanda Bartz              (310) 854-8124                 (310) 854-8151              solmsted@rogersandcowan.com    abartz@rogersandcowan.com  

Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com,
or Amanda Bartz, +1-310-854-8151, abartz@rogersandcowan.com, both of Rogers &
Cowan for Rentrak Corporation

Web site: http://www.rentrak.com/


Profile: International Entertainment

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