Rentrak Theatrical Announces Box Office Estimates for Weekend of September 21, 2008

Rentrak Theatrical Announces Box Office Estimates for Weekend of September 21, 2008

LOS ANGELES, Sept. 21 /PRNewswire-FirstCall/ -- Rentrak Theatrical, a business unit of Rentrak Corporation (NASDAQ:RENT) , today announced the weekend theatrical box office estimates for the weekend period of September 19 through September 21, 2008 according to the company's Box Office Essentials(TM) theatrical box office data collection and analytical service.

The twelve estimated top producing motion pictures for the weekend, per data collected as of 9:30AM Pacific on Sunday, September 21, 2008 by Rentrak Theatrical include:

   Rank  Title                                   Weekend Gross      Locations    1     Lakeview Terrace                        $15,600,000           2464   2     Burn After Reading                      $11,294,534           2657   3     My Best Friend's Girl                    $8,300,000           2604   4     Igor                                     $8,010,000           2339   5     Righteous Kill                           $7,700,000           3152   6     Tyler Perry's Family That Preys          $7,500,000           2070   7     The Women                                $5,305,957           2995   8     Ghost Town                               $5,171,000           1505   9     The Dark Knight                          $2,950,000           1905   10    The House Bunny                          $2,800,000           2675   11    Tropic Thunder                           $2,576,000           2333   12    Mamma Mia!                               $1,064,950           1121          Weekend of 09/19/2008 to 09/21/2008          (C) 2008 by Rentrak Corporation     About Box Office Essentials  

Box Office Essentials provides each studio with password-protected, real- time, web browser-based and 24/7 access to data pertaining specifically to their movie release titles. A sophisticated toolset allows studio distribution executives to view and analyze the information at different levels of detail and across a multitude of attributes (by theatre circuit, DMA, time zone, etc.), enhancing their ability to make faster, and better informed decisions. Additional features include online school calendars (K-12 and college), interactive release schedule and 24-hour subscriber support.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail and advertising industries. The company's Entertainment Essentials(R) suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate website at Rentrak.com

    Contacts:   Rogers & Cowan for Rentrak Corporation                 Sallie Olmsted                  Amanda Bartz                (310) 854-8124                  (310) 854-8151                solmsted@rogersandcowan.com     abartz@rogersandcowan.com  

First Call Analyst:
FCMN Contact:

Source: Rentrak Corporation

CONTACT: Rogers & Cowan for Rentrak Corporation, Sallie Olmsted,
+1-310-854-8124, solmsted@rogersandcowan.com, Amanda Bartz, +1-310-854-8151,
abartz@rogersandcowan.com

Web site: http://www.rentrak.com/

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Profile: International Entertainment