Rentrak Theatrical Announces Box Office Estimates for Weekend of September 7, 2008

Rentrak Theatrical Announces Box Office Estimates for Weekend of September 7, 2008

LOS ANGELES, Sept. 7 /PRNewswire-FirstCall/ -- Rentrak Theatrical, a business unit of Rentrak Corporation (NASDAQ:RENT) , today announced the weekend theatrical box office estimates for the weekend period of September 5 through September 7, 2008 according to the company's Box Office Essentials(TM) theatrical box office data collection and analytical service.

The twelve estimated top producing motion pictures for the weekend, per data collected as of 9:30AM Pacific on Sunday, September 7, 2008 by Rentrak Theatrical include:

   Rank     Title                                  Weekend Gross    Locations     1  Bangkok Dangerous                            $7,800,000        2650     2  Tropic Thunder                               $7,500,000        3446     3  The House Bunny                              $5,900,000        2736     4  The Dark Knight                              $5,715,000        2575     5  Traitor                                      $4,660,000        2108     6  Babylon A.D.                                 $4,000,000        3425     7  Death Race                                   $3,594,540        2586     8  Disaster Movie                               $3,300,000        2642     9  Mamma Mia!                                   $2,713,200        1904    10  Pineapple Express                            $2,400,000        1802    11  Vicky Cristina Barcelona                     $2,202,000         718    12  Mirrors                                      $1,825,000        1559    Weekend of 09/05/2008 to 09/07/2008    (C) 2008 by Rentrak Corporation     About Box Office Essentials  

Box Office Essentials provides each studio with password-protected, real- time, web browser-based and 24/7 access to data pertaining specifically to their movie release titles. A sophisticated toolset allows studio distribution executives to view and analyze the information at different levels of detail and across a multitude of attributes (by theatre circuit, DMA, time zone, etc.), enhancing their ability to make faster, and better informed decisions. Additional features include online school calendars (K-12 and college), interactive release schedule and 24-hour subscriber support.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail and advertising industries. The company's Entertainment Essentials(R) suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate Web site at Rentrak.com.

   Contacts:  Rogers & Cowan for Rentrak Corporation              Sallie Olmsted                 Amanda Bartz              (310) 854-8124                 (310) 854-8151              solmsted@rogersandcowan.com    abartz@rogersandcowan.com  

Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com,
or Amanda Bartz, +1-310-854-8151, abartz@rogersandcowan.com, both for Rentrak
Corporation

Web site: http://www.rentrak.com/

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Profile: International Entertainment