IMAX announces opening box office results for Eagle Eye: The IMAX Experience

IMAX announces opening box office results for Eagle Eye: The IMAX Experience

IMAX Digital Joint Venture Theatres Show Strong Opening Weekend

LOS ANGELES, Sept. 29 /PRNewswire-FirstCall/ -- IMAX Corporation announced today that Eagle Eye: The IMAX Experience grossed approximately $1.6 million of the film's $29.1 million total - nearly six percent of the overall domestic box office - on just 84 IMAX screens, marking IMAX's largest September or October opening for a Hollywood release.

The 84 IMAX(R) theatres included 14 new joint venture IMAX digital theatres. The 14 theatres performed well, delivering per screen averages that were above the overall IMAX network average. Opening weekend exit surveys conducted at the new joint venture IMAX digital locations indicated that moviegoers were impressed with Eagle Eye: The IMAX Experience and wished to return to IMAX theatres in the future, which is consistent with historical exit survey data from IMAX's film-based theatres. The surveys also indicated that 20 percent of audience members at the new IMAX digital locations had never been to an IMAX theatre previously.

"The strong performance of our new JV IMAX digital locations is very encouraging, as we continue to expand the IMAX network through the rest of the year and into 2009," said IMAX Co-Chairmen and Co-CEOs Richard L. Gelfond and Bradley J. Wechsler. "We're particularly pleased with the exit survey results, which indicate that our network growth is already resulting in new IMAX audiences."

"This is our highest grossing opening weekend for a Hollywood film released in either September or October, marking a great lead in to our Fall and Holiday slate," added Greg Foster, Chairman and President of IMAX Filmed Entertainment. "DreamWorks Pictures has delivered an exciting movie that is resonating with IMAX audiences, and we look forward to the weeks ahead as the movie continues to open in both domestic and international markets."

Eagle Eye is a race-against-time thriller starring Shia LaBeouf, Michelle Monaghan, Rosario Dawson, Anthony Mackie and Billy Bob Thornton. Jerry Shaw (LaBeouf) and Rachel Holloman (Monaghan) are two strangers thrown together by a mysterious phone call from a woman they have never met. Threatening their lives and family, she pushes Jerry and Rachel into a series of increasingly dangerous situations - using the technology of everyday life to track and control their every move. As the situation escalates, these two ordinary people become the country's most wanted fugitives, who must work together to discover what is really happening - and more importantly, why.

DreamWorks Pictures Presents A Kurtzman/Orci Production A D.J. Caruso Film "Eagle Eye" starring Shia LaBeouf, Michelle Monaghan, Rosario Dawson, Michael Chiklis, Anthony Mackie and Billy Bob Thornton. The film is directed by D. J. Caruso. Story by Dan McDermott. Screenplay by John Glenn & Travis Adam Wright and Hillary Seitz and Dan McDermott. The film is produced by Alex Kurtzman, Roberto Orci and Patrick Crowley. The executive producers are Steven Spielberg and Edward L. McDonnell. The director of photography is Dariusz Wolski, ASC. The production designer is Tom Sanders. The film is edited by Jim Page. The costume designer is Marie-Sylvie Deveau. The visual effects supervisor is Jim Rygiel. The music is by Brian Tyler. This film has been rated PG-13 for intense sequences of action and violence and for language.

About IMAX Corporation

IMAX Corporation is one of the world's leading entertainment technology companies, specializing in digital and film-based motion picture technologies. The worldwide IMAX network is among the most important and successful theatrical distribution platforms for major event Hollywood films around the globe, with IMAX theatres delivering the world's best cinematic presentations using proprietary IMAX, IMAX(R) 3D, and IMAX DMR(R) technology. IMAX DMR is the Company's groundbreaking digital re-mastering technology that allows it to digitally transform virtually any conventional motion picture into the unparalleled image and sound quality of The IMAX Experience. IMAX's renowned projectors display crystal-clear images on the world's biggest screens, and the IMAX brand is recognized throughout the world for extraordinary and immersive entertainment experiences for consumers. As of June 30, 2008, there were 302 IMAX theatres operating in 40 countries.

IMAX(R), IMAX(R) 3D, IMAX DMR(R), IMAX(R) MPX(R), and The IMAX Experience(R) are trademarks of IMAX Corporation. More information on the Company can be found at www.imax.com.

This press release contains forward looking statements that are based on management's assumptions and existing information and involve certain risks and uncertainties which could cause actual results to differ materially from future results expressed or implied by such forward looking statements. Important factors that could affect these statements include ongoing discussions with the SEC and OSC relating to their ongoing inquiries and the Company's accounting, the performance of films, the signing of theatre system agreements, the viability of new technologies, businesses and products, the timing of theatre system deliveries, the mix of theatre systems shipped, the timing of the recognition of revenues and expenses on film production and distribution agreements, risks arising from potential material weaknesses in internal control over financial reporting and fluctuations in foreign currency and in the large format, general commercial exhibition and out-of-home entertainment markets. These factors and other risks and uncertainties are discussed in the Company's most recent Annual Report on Form 10-K and most recent Quarterly Reports on Form 10-Q.

First Call Analyst:
FCMN Contact:

Source: IMAX Corporation

CONTACT: Media: IMAX Corporation, New York, Sarah Gormley, (212)
821-0155, sgormley@imax.com; Entertainment Media: Rogers & Cowan, Los Angeles,
Jason Magner, (310) 854-8128, jmagner@rogersandcowan.com; Investors: IMAX
Corporation - New York, Heather Anthony, (212) 821-0121, hanthony@imax.com;
Business Media: Sloane & Company, New York, Whit Clay, (212) 446-1864,
wclay@sloanepr.com

---

Profile: International Entertainment