Guthy-Renker Celebrates Top Honors at Annual Awards Ceremony

Guthy-Renker Celebrates Top Honors at Annual Awards Ceremony

World's Largest Direct Response Television Company Takes Home Several Prestigious Wins from the 2008 Electronic Retailers Association Awards

LAS VEGAS, Sept. 26 /PRNewswire/ -- Reaffirming its leadership, the world's largest direct response television company, Guthy-Renker, celebrated nine industry awards at the 18th Annual Electronic Retailing Association Awards Gala in Las Vegas. Highlights included "Best Long Form Health and Beauty" awarded to Proactiv Solution and the win for "Best Short Form of the Year" went to Sheer Cover. The event, which acknowledges the best in the electronic retailing industry, awarded Guthy-Renker honors across its wide range of brands. This marks the ninth consecutive year that Proactiv Solution has been nominated at the award ceremony and the fourth year for Sheer Cover.

"We are thrilled to once again be recognized for our standard of excellence in this industry," says Greg Renker, Co-Chief Executive of Guthy-Renker. "We're proud to continue providing our customers with the consistent quality and high-performance products they've come to expect from Guthy Renker. "

Proactiv Solution won the top award in five categories -- a testament to the brand's pioneering multi-integrated marketing efforts. Honors include: "Best Integrated Direct Response Campaign," "Best Long Form Health and Beauty" for Proactiv's 10th Show, "Best Direct Response Radio campaign," "Best Direct Response Website Design" for Proactiv.com and "Best Live Shopping On-Air Guest" for Dr. Laurie Polis.

In addition, Guthy-Renker's beauty brands Sheer Cover and Meaningful Beauty with Cindy Crawford were awarded top honors for "Best Short Form Health and Beauty" and "Best Celebrity Presenter" respectively. Guthy-Renker also won "Best Short Form Sports and Fitness" for Malibu Pilates, in the fitness category.

   A full list of 2008 wins are below:   --  "Best Short Form of the Year" for Sheer Cover: Leeza Gibbons   --  "Best Long Form Health & Beauty" for Proactiv Solution 10   --  "Best Integrated DR Campaign" for Proactiv Solution   --  "Best Celebrity Presenter" for Cindy Crawford Meaningful Beauty 2   --  "Best Short Form Health & Beauty" for Sheer Cover   --  "Best Short Form Sports & Fitness" for Malibu Pilates   --  "Best DR Website Design" for Proactiv.com   --  "Best DR Radio campaign" for Proactiv Solution "Biggest Skeptic"   --  "Best Live Shopping On-Air Guest" for Proactiv Solution: Dr. Laurie        Polis    

For 20 years, Guthy-Renker has developed and created infomercials for some of the most profitable and well-known products of Direct Response Television, including a host of early successes such as Personal Power(R) with Tony Robbins; Principal Secret(R), a skin care program with partner, Victoria Principal; Proactiv(R) Solution acne treatment with Vanessa Williams, and the Power Rider(R) exerciser with Fran Tarkenton. Even more recent successes include Winsor Pilates(R) featuring Daisy Fuentes, Sheer Cover(R) with Leeza Gibbons; Meaningful Beauty hosted by Cindy Crawford, and Malibu Pilates, which won Best Fitness Short Form this year. In the past, ERA Awards have been awarded to Personal Power, Principal Secret, Proactiv Solution, Winsor Pilates and Sheer Cover.

About Guthy-Renker

Established in 1988, Guthy-Renker is one of the world's largest direct response television companies with annual sales of $1.8 billion dollars. It is known as the leading producer of high-quality infomercials and products designed for direct response television sales. Guthy-Renker has domestic offices in Palm Desert, CA and Santa Monica, CA and International offices in England, Sweden, Germany, Japan, China, Australia and India. The company also sells Guthy-Renker products through third party distributors based throughout each continent -- with new relationships forming each year. Guthy-Renker has a superior track record of customer satisfaction for two decades.

Originally launched as a television direct marketer by Co-CEOs Bill Guthy and Greg Renker, the independently-owned, vertically-integrated company has since broadened its focus into every area of electronic retailing, making quality products available to U.S. and international consumers through broadcast television, cable and satellite, as well as internet, telemarketing, direct mail and retail channels.

About the Electronic Retailing Association

Representing a more than $300 billion market, the Electronic Retailing Association is the only trade association in the U.S. and internationally for major companies in the multi-channel electronic retail industry, which includes long- and short-form commercials, live shopping channels, the Internet and radio. ERA counts industry leaders like Guthy-Renker, HSN, QVC, ShopNBC and eBay among its member companies.

First Call Analyst:
FCMN Contact:

Source: Guthy-Renker

CONTACT: Melissa Edwards, or Enjoli Duval, both of BNC, +1-310-854-4800,
for Guthy-Renker

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Profile: International Entertainment