East and West Unite as Tiger Translate Comes to London

East and West Unite as Tiger Translate Comes to London

LONDON, September 9/PRNewswire/ --

- With Photo

Tiger Translate, a spectacular East meets West showdown of art, design and music brought to you by Tiger Beer, will make its eagerly awaited debut at Hearn Street Car Park, Shoreditch, London on Saturday 20th September 2008 from 8pm. Registration for free tickets is open now at http://www.tigertranslate.com. (The first 50 people to pre-register receive a complimentary bottle of Tiger)

As part of this global initiative from Tiger Beer to highlight the Far East's best emerging creative talent, artists from across the Far East will collaborate with world-renowned British artists and international DJs live at the event. British artists include EINE, Pure Evil, HiCalorie and Monorex. Now after an intense battle for a chance to get involved with an enviable line-up of British artists, Badral Bold, Udisha Kumar, Ben Qwek, Mee Wong and Danish artist Andreas Kjaergard will line up with nothing to lose and all to collaborate for, alongside the UK's best. Entertaining the crowds at the event will be international DJs The Nextmen and Patchwork Pirates as well as the latest music sensation from Thailand, Circle 22, who will be performing a live set.

The project will challenge the creative minds of all the artists involved, pushing them to their limits as they find new ways to collaborate with their Far Eastern counterparts. The result will be an unforgettable multi-sensory experience, which will uniquely combine the best the East and West have to offer in terms of music, art and design.

The secluded Hearn Street Car Park in Shoreditch will be where this international alliance of art will be forged. Artists will interpret the theme of 'Voyage' across a variety of disciplines reflecting Tiger's heritage as an authentic Far Eastern beer which travels from its home in the Far East into the hands of drinkers all around the world.

In addition to having the opportunity to witness live collaborations and see new work by the artists, guests will also be able to take part in a series of interactive elements so they can express their own creativity on the night.

The artist line-up:

- EINE, the ground-breaking street artist who specialises in huge workings of letters across shop fronts. EINE's bright and bold typography created a beautiful juxtaposition against the grey shutters of Bethnal Green, and inspired the residents to band together to spell out the letters into sentences.

- Pure Evil brings his skateboard culture and west coast character graffiti into the mix for Translate. Pure Evil is a California-influenced, UK-based artist with a unique style which can be seen emblazoned on canvas, clothing, apparel and on the streets of cities around the world.

- HiCalorie, a roster of international artists and illustrators led by Alex Devol, continues to adorn some of the largest companies across the globe while also being featured on album sleeves, magazine covers, art books, posters, illustrations, gallery walls, back alley walls, billboards, sneakers, clothing, animations, canvases, and toys.

- Monorex, the ever-evolving and constantly shape-shifting art, fashion and culture collective who have brought us the popular Secret Wars street art battles.

- Badral Bold, Mongolia's very first Tiger Translate winner, takes his inspiration from the diverse yet complimentary fields of abstract and installation. His mix of techniques, creativity and originality make him a welcome addition to this year's Tiger Translate Global Showcase.

- Udisha Kumar, a professional graphic designer, took her inspiration to enter Tiger Translate from the idea that the energy of design is a medium of communication. When entering the competition in the Far East, she felt Tiger Translate presented her with an opportunity to explore design beyond the mundane and come up with something completely different.

- Ben Qwek, Singapore's Tiger Translate winner, takes inspiration from the sights, sounds and experiences of South East Asia, bringing a unique perspective to Tiger Translate. He prides himself on always doing something different within his mix of experiences, disciplines and approach.

- Mee Wong, a freelance artist, represents China at this year's Tiger Translate Global Showcase. She brings her focus on graphic design and illustration to the event and is inspired by the diverse arts of film and music. She names UK band Muse as a major influence to her creativity. Focusing on the female form, she likes her drawings to reflect not only the body but also a certain subconscious thought, capturing moments of warmth and positivity.

- Andreas Kjaergard, from Denmark, cites his major influences as Andy Warhol and Damien Hirst and brings a mix of European art to the event. His inspiration for entering Tiger Translate was through the idea that 'Voyage' can be determined through your imagination. The owner of design firm A-Office looks forward to working at Tiger Translate in London on the world stage.

Saturday 20th September 2008, Hearn Street Car Park, off Curtain Road, London, EC2A 3JS. Further information: http://www.tigertranslate.com

Street map to location:

http://www.streetmap.co.uk/newmap.srf?x=533273&y=182113&z=1&sv=hearn+street&st=6&tl=Hearn+Street,+London,+EC2a&searchp=newsearch.srf&mapp=newmap.srf

Join us on Facebook - Tiger Translate London 2008: http://www.facebook.com/event.php?eid=51477230227&ref=mf

Notes to editor

          Information/opportunities available:     - Interviews with all the artists     - Artwork imagery (high-res)     - VIP tickets for media  

          Public exhibition in London:     Tiger Translate artwork will also be going on tour after the main event     at the following bars:          Cargo from 22nd - 28th Sept     83 Rivington Street     Shoreditch     London     EC2A 3AY      Cantaloupe Bar from 29th Sept - 5th Oct     35-42 Charlotte Road     Shoreditch     London     EC2A 3PD      Alphabet Bar from 6th - 12th October     61-63 Beak Street     London     W1F 9SL  

About Tiger Translate

Tiger Translate is Tiger's global lifestyle platform which provides emerging artists from the Far East with the unique opportunity to engage in creative exchanges and collaborations with international artists, and furthermore to showcase their work on the world stage.

Tiger Translate is now in its third year having previously toured around New York, Berlin and Beijing in 2007. At past events, Tiger has worked with renowned international artists such as Surface to Air, Luke Bennett, Jon Burgerman, Jan Rikus Hillmann, Ben Frost and many others.

Visit http://www.tigertranslate.com for more details on Tiger Translate, the tour and Tiger AKAs.

A picture accompanying this release is available through the PA Photowire. It can be downloaded from http://www.pa-mediapoint.press.net or viewed at http://www.mediapoint.press.net or http://www.prnewswire.co.uk.

Source: Tiger Translate

For press enquires, please email Andrea Littler at Bite Communications at andrea.littler@bitepr.com or tiger@bitepr.com or call +44(0)208-834-3424

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Profile: International Entertainment