EAGLE(TM) Snacks and American Eagle Foundation Partner to Announce THE BALD AND THE BEAUTIFUL(TM) Sweepstakes Where Celebrities Literally Go Head-to-Head

EAGLE(TM) Snacks and American Eagle Foundation Partner to Announce THE BALD AND THE BEAUTIFUL(TM) Sweepstakes Where Celebrities Literally Go Head-to-Head

CHICAGO, Sept. 8 /PRNewswire/ -- Just like the American Bald Eagle, which was once in jeopardy of becoming extinct, the all-American well-remembered brand of yester years, EAGLE(TM) Snacks, is back and better than ever! To celebrate how both of these great birds have taken flight again, EAGLE(TM) Snacks has partnered with the American Eagle Foundation to announce THE BALD AND THE BEAUTIFUL(TM) Sweepstakes which asks Americans to enter, vote and see their favorite bald-headed celebrities go head-to-head to earn top honors as the nation's baldest, most beautiful entertainer. To participate, Americans can visit the EAGLE(TM) Snacks Web site, http://www.enjoyeagle.com/, from Sept. 8 through Nov. 6, 2008, where they have the chance to win not only delicious EAGLE(TM) Snacks products, but also a fun family getaway for four!

"As an iconic brand known for its innovation and, now, resiliency, EAGLE(TM) Snacks wanted to recognize another treasured American symbol, the American Bald Eagle, when it launched this promotion," says Scott Lazar, president and CEO of Reserve Brands Inc., EAGLE(TM) Snacks' parent company. "We are particularly pleased to partner with the American Eagle Foundation on THE BALD AND THE BEAUTIFUL(TM) Sweepstakes because they have been instrumental in helping our national bird soar again."

THE BALD AND THE BEAUTIFUL(TM) Sweepstakes runs in two phases. The first phase gives entrants the chance to choose and name a favorite beautiful, bald-headed celebrity. From those votes, five finalists will be revealed. One of these celebrity finalists, based on America's votes, will be named the official Bald and Beautiful Winner, receiving a distinguished trophy and a smacking $1,500 to benefit the American Eagle Foundation or his or her charity of choice. However, that is not the end of this American dream. At the end of the promotion, one lucky voter will be chosen at random and announced as the promotion's Grand Prize Winner, receiving fortune and fame, along with the following prizes:

-- One year's supply of EAGLE(TM) Snacks' BURSTS! (TM) and Poppers! BURSTS!(TM) come in three flavorful varieties (Cinnamon & Sugar, Caramel Dulce de Leche and White Cheddar), while Poppers! come in four fantastic flavors (Honey Barbeque, Habanero, Sweet Onion and Salt & Vinegar).

-- Four "Splash & Play" tickets good for three days at Dollywood and/or Dollywood's Splash Country during 2009 season. Dollywood is a theme park spanning 150 acres and nestled in the lush foothills of the Great Smoky Mountains in Pigeon Forge, Tenn. Dollywood's Splash Country is a water theme park that features waterfalls, winding streams and white water adventures for the whole family.

-- Receive two special invitations at Dollywood, compliments of the American Eagle Foundation. Receive free guided tour of the American Eagle Foundation's United States Eagle Center along with opportunity, depending on time of year visited, to be special guest at American Eagle Foundation's "Wings of America" birds of prey show.

-- Four-day and three-night lodging accommodations provided by Eagles Ridge Resort, which is located in Pigeon Forge, Tenn.

-- Round-trip coach air transportation from major U.S. gateway airport, close to winner's residence, to Knoxville, Tenn.

And because EAGLE(TM) Snacks believes all citizens should have life, liberty and the pursuit of snacking satisfaction, five First prize winners also will be randomly chosen and named to receive one year's supply of EAGLE's Poppers! and BURSTS!(TM)

For more information on the promotion and its official rules, please visit http://www.enjoyeagle.com/.

About EAGLE(TM)

EAGLE(TM), a well-remembered and trusted brand of the past, is once again becoming today's standard for delicious and innovative snack products, re-launching under Reserve Brands Inc.

Superior quality and unique forms and flavors are just a few of the reasons why Not All Snacks Are Created EAGLE!(TM) Citizens of EAGLE(TM) Nation can learn more about EAGLE(TM) and its products by visiting enjoyeagle.com.

About Reserve Brands

Founded in 2005 and headquartered in Chicago, Reserve Brands was formed to identify, fast-adapt, roll up and nationalize innovative snack products under the re-launched EAGLE(TM) master brand. Reserve Brands' seasoned management team combines experience from Frito-Lay, Kraft Foods, Nabisco, Keebler, Ben & Jerry's and Pepperidge Farm, and is fostering breakthrough product innovation with the help of best in class partners and advisors. More information is available at http://www.reservebrandsinc.com/.

About American Eagle Foundation

The American Eagle Foundation is a not-for-profit organization of concerned citizens and professionals founded in 1985 to develop and conduct bald eagle and environmental recovery programs in the United States and to assist private, state and federal projects that do the same. Our goal is to fully restore the bald eagle, the U.S.A.'s National Symbol, to America's lands and skies and to "Build A Nest-Egg" for their future care and protection.

The American Eagle Foundation is headquartered at the Dollywood entertainment park in Pigeon Forge, Tenn. More information about the Foundation and its mission can be found at their Web site, http://www.eagles.org/.

About Dollywood

Dollywood is a 150-acre family adventure park in Pigeon Forge, Tenn. Open nine months a year (March 21, 2008-Jan. 3, 2009), Dollywood offers more than 40 rides and attractions; award-winning live entertainment featuring country, bluegrass, gospel and mountain music; and a dozen crafters authentic to the East Tennessee region. For more information, call 1-800-DOLLYWOOD or visit dollywood.com. Operating days and hours vary.

About Dollywood's Splash Country

Dollywood's Splash Country is located adjacent to Dollywood theme park. Situated in a wooded mountain setting, Dollywood's Splash Country also features the white water rafting adventure ride Big Bear Plunge(TM), the Downbound Float Trip lazy river, two interactive children's play areas and 25 additional water adventure slides. In 2007, Dollywood's Splash Country was recognized for the third time by the Travel Channel as one of the country's top water parks. In 2001, Dollywood's Splash Country was named the World Waterpark Association's Best New Water Park in America. The park operates mid May through mid September. For more information, visit http://www.dollywoodssplashcountry.com/.

About Eagles Ridge Resorts

Eagles Ridge Resort is located in Pigeon Forge, Tenn., right in the heart of the Great Smoky Mountains. The Resort offers one to nine bedroom log-style rental cabins that feature a number of various amenities, including cozy fireplaces, hot tubs and/or Jacuzzis, pool, Wi-Fi, game rooms and pool tables. While located in a park-like setting, Eagles Ridge Resort is just minutes from outlet shopping, area theaters and local entertainment such as Dollywood and Dixie Stampede. For more information, visit http://www.eaglesridge.com/.

EAGLE and related marks are used under license. (c) 2008 Reserve Brands Inc. All rights reserved.

The sweepstakes is the sole responsibility of Reserve Brands.

First Call Analyst:
FCMN Contact:

Source: EAGLE Snacks

CONTACT: Jeanine Riedl, +1-312-329-3977, fax, +1-312-932-0367,
riedlj@ruderfinn.com, for EAGLE Snacks

Web site: http://www.enjoyeagle.com/
http://www.reservebrandsinc.com/
http://www.eagles.org/
http://dollywood.com/

NOTE TO EDITORS: To request product samples, color photos, high-resolution images or pictures on CD, please contact Jeanine Riedl at 312-329-3977 or riedlj@ruderfinn.com.

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Profile: International Entertainment