Dees Launches Smart & Final's HallowScream Ball Channel

Dees Launches Smart & Final's HallowScream Ball Channel

Custom Dees Digital Network Channel Affords Many Features

LOS ANGELES, Sept. 29 /PRNewswire/ -- Radio entertainer Rick Dees is producing a streaming internet viral video Halloween channel -- "HallowScream Ball Channel" for warehouse grocer Smart & Final, which will begin airing on Wednesday, October 1. Users can access the channel through the RICK.COM portal, which also offers streaming of The Rick Dees Weekly Top 40 and several custom produced internet music channels. The proprietary Dees Digital Network (DDN) media player, specifically customized for "Smart & Final's Halloween Channel" will give an unprecedented user experience. Online users have the opportunity to score $250 gift certificates to Smart & Final on RICK.COM by submitting photo entries for the hottest Halloween costume of the year.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080521/LAW093A)

DDN technology allows Dees to color outside of the lines of traditional broadcast promotion with the "HallowScream Ball Channel," which is expected to multiply its audience through viral marketing and word of mouth. Users will be able to share the Halloween Channel via their websites as well as favorite Facebook and MySpace pages.

Visitors to the "Smart & Final HallowScream Ball Channel" who submit their costume photos will have the opportunity to see their photos remixed into custom Animoto-powered music videos. RICK.COM, through a partnership with video production platform Animoto.com, will be utilizing Animoto's innovative technology to add this splash of fun. In addition, Smart & Final will also make use of Animoto's technology to create its own promotional music videos. Animoto CEO, Brad Jefferson, stated, "This is an exciting beginning to our partnership with RICK.COM. We're thrilled to power this dynamic and creative promotion to give Dees fans a whole new way to show their Halloween spirit and interact with the Dees community."

Smart & Final Director of Corporate Communications Randall Oliver remarked, "Rick Dees is a well known and popular brand, and we are thrilled to include RICK.COM as a spine-tingling element of our Halloween marketing plans." Smart & Final is your Halloween Party and Candy Headquarters for the dozens of varieties of sweet treats that will satisfy little trick-or-treaters. And, Smart & Final has everything needed to put on a great Halloween Party -- appetizers, salads and desserts, meats and cheese, party and paper goods and a huge assortment of beverages -- all at low warehouse prices!

With more partnerships scheduled for announcement in upcoming weeks, advertisers and media partners alike will soon see even more one-on-one interactivity with their customers via RICK.COM and the DDN network.

About Dees Entertainment:

Dees Entertainment provides original radio and television programming in the terrestrial and digital spaces. Produced with a focus on quality, every product from Dees Entertainment, including The Rick Dees Weekly Top 40 and RICK.COM, emanate from Rick Dees' state-of-the-art broadcast facilities in Burbank. Dees Entertainment also operates DDN, an internet based entertainment player and DDN MOBILE, a text messaging platform. Dees Entertainment also has an exclusive partnership with Emmis Communications to produce a daily morning radio show, Rick Dees in the Morning, from 5 am to 10 am on KMVN Los Angeles -- movin939.com, MOVIN' 93.9.

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Photo: http://www.newscom.com/cgi-bin/prnh/20080521/LAW093A
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com

Source: Dees Entertainment

CONTACT: Karen Tobin, +1-818-225-0392, karent@rick.com, or Josh
Cooperman, +1-818-295-2100, jcooperman@rick.com, both for Dees Entertainment

Web site: http://www.rick.com/

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Profile: International Entertainment