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International Entertainment News

Tuesday, September 30, 2008

Daddy Yankee 'The Big Boss' Performs Exclusively for Terra's Original Entertainment Program 'En Privado'

Daddy Yankee 'The Big Boss' Performs Exclusively for Terra's Original Entertainment Program 'En Privado'

The US Navy Joins Terra.com by Sponsoring En Privado, an Exclusive Bilingual In-Studio Performance and Interview Series with Today's Hottest Names in the Music World

MIAMI, Sept. 30 /PRNewswire/ -- Terra USA, the largest original digital content producer for U.S. Hispanics, presents En Privado with Daddy Yankee available at www.terraenprivado.com. Fans of Daddy Yankee will have the opportunity to watch and listen to the special performance of some of Yankee's latest hits, such as: Llamado de Emergencia, Somos de Calle, Temblor and Pose. Terra users will be able to enjoy an exclusive interview, behind the scenes footage, photo galleries, additional artists videos and much more.

With this special performance by Daddy Yankee, Terra USA also welcomes the US Navy to its family of partners. "It is the first time the US Navy joins Terra to present En Privado, our newest original content entertainment program. We are very excited to partner with them and we hope this is the first of many projects we will work with the US Navy", said Angel Sepulveda, Executive Director of Programming for Terra USA.

Accentmarketing, the U.S. Navy's Hispanic agency of record, negotiated this unique opportunity for the Navy. "The U.S. Navy is committed to the Hispanic community and is thrilled to sponsor Terra.com's En Privado. Both Terra.com and urban music are the perfect combination for us to reach our target. We feel that it will draw a lot of traffic to our site ELNAVY.com where young Latinos can explore the opportunities the U.S. Navy has to offer", added E. Michelle Lee, Navy Recruiting Command Diversity Advertising Manager.

Daddy Yankee is one the best selling artists of the last three years. Yankee's last musical venture, El Cartel: The Big Boss, was the biggest selling album of 2007 and was named Album of the Year at the 2008 Billboard Awards, topping over one million copies sold worldwide. "This CD's major influence is urban music but we mixed it up and let it evolve by adding music from 'el barrio'. We came up with fresh ideas", said Daddy Yankee. His movie, Talento de Barrio, where he makes his acting debut and serves as Executive Producer, hits theatres in the United States this fall.

About Terra USA

Terra Networks USA is the largest original digital content producer for U.S. Hispanics. Its portal, Terra.com, includes 29 channels in Spanish featuring News, Music, Entertainment, Sports and Terra TV as well as community areas, blogs and services reaching the broadest audience in the U.S. Hispanic market according to comScore, Media Metrix and Neilsen/Net Ratings. Terra is part of Terra Networks S.A., a leading global Internet group operating portals in the U.S., Latin America and Spain and the #1 Internet access provider in Latin America and Spain.

About the U.S. Navy

For more information on the U.S. Navy please visit: www.elnavy.com

Source: Terra Networks USA

CONTACT: Lina Baena, of C-Com Group, Inc, +1-305-447-4015 Ext: 3517,
Fax: +1-305-305-447-4515, for Terra Networks USA

Web site: http://www.terraenprivado.com/
http://www.elnavy.com/


Profile: International Entertainment

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