BET's '106 & PARK' Goes Live With Democratic National Convention Coverage
BET's '106 & PARK' Goes Live With Democratic National Convention Coverage
106 & PARK's Online Community 106 & PARK CONNECT Reaches Out for the Youth Vote
NEW YORK, Aug. 27 /PRNewswire/ -- BET's top-rated music countdown show 106 & PARK and co-host Terrence will broadcast live at 6:00 PM* on Thursday, August 28 from the Community College of Aurora's CentreTech campus in Denver during the Democratic National Convention in an effort to encourage young people to register to vote. With co-host Terrence live from Denver and co- host Rocsi in the studio, 106 & PARK will be urging young people to register online all week and registering audience members in the studio.
In addition to its live television coverage, 106 & PARK's online social community 106 & PARK CONNECT will be asking viewers to upload their own videos to the site, proclaiming that they have registered to vote.
"106 & PARK has a strong and unique relationship with our audience," said Stephen G. Hill, Executive Vice President, Music Programming & Talent, BET. "The show has always been about more than music; it's also about issues and events important in their worlds from Jena 6 to the Sean Bell case to the current exciting political season. The 106 & PARK audience is poised to make the difference in this election, and we're going to do everything we can to remind them of that and encourage their self-empowerment through registration and voting."
106 & PARK's coverage of the DNC is part of BET's BE HEARD voter awareness initiative to spur African-American youths' participation in this year's presidential election. Terrence and 106 & PARK will also be stopping in Detroit at Wayne State University on Friday, August 29 to encourage voter registration in the battleground state of Michigan.
*All times ET/PT About BET Networks
BET Networks, a division of Viacom Inc. (NYSE:VIA) (NYSE:VIA.B) , is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 87 million households according to Nielsen Media Research, and can be seen in the U.S., Canada and the Caribbean. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, a leading internet destination for Black entertainment, music, culture, and news; BET Digital Networks - BET J, BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Event Productions, a full-scale event management and production company; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, an extension of BET network programming for global distribution.
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