Audience Estimates for the 2008 Democratic National Convention

Audience Estimates for the 2008 Democratic National Convention

Television Audience Estimates

NEW YORK, Aug. 29 /PRNewswire-USNewswire/ -- Day four of the Democratic National Convention on Thursday, August 28, 2008 featured the acceptance speech by Presidential nominee Sen. Barack Obama and a celebration featuring a number of entertainers. The convention was carried live during prime time on ten networks -- ABC, CBS, NBC, CNN, FOX News Channel, MSNBC, BET, TV One, Univision and Telemundo. Coverage varied by network, all ten aired live coverage from approximately 10-11PM (ET). The chart below shows the sum of the audiences for these networks during common coverage.

Viewership to the 2004 Democratic National Convention is shown at the end of the chart. For additional political information, please visit the Nielsen Newswire at http://blog.nielsen.com/nielsenwire/category/politics/

                    2008 Democratic National Convention                      Sum of Networks Live + Same Day                 Day 1-Aug 25,   Day 2-Aug 26,  Day 3-Aug 27,    Day 4-Aug 28,                    2008            2008           2008             2008               Rating  Number  Rating  Number  Rating  Number  Rating  Number                        in              in              in              in                    Thousands       Thousands       Thousands       Thousands   All    Households  15.1   17,112   17.8   20,066   16.4  18,481    24.5  27,716   Persons 2+    7.8   22,297    9.0   25,974    8.4  24,029    13.4  38,379   Persons    12-17        1.7      417    1.9      439    1.9     440     4.5   1,132   Persons    18-34        4.6    3,156    4.7    3,110    4.7   3,131     9.9   6,689   Persons    18-49        5.9    7,678    6.6    8,646    6.2   8,153    12.2  16,025   Persons 55+  16.6   10,080   20.0   13,829   18.1  12,509    23.7  16,507   African    American    P2+ *       12.0    4,316   12.7    4,592   12.2   4,413    21.0   7,542   Hispanic    P2+ *        2.6    1,084    3.2    1,350    2.7   1,159    12.5   5,209   White P2+ *   7.6   16,582    9.0   19,622    8.4  18,125    12.4  26,953              2004 Democratic National Convention Viewing -- Live Only                Day 1-July 26,  Day 2-July 27,  Day 3-July 28,  Day 4-July 29,                     2004            2004            2004            2004                  6-Networks      3-Networks      6-Networks     6-Networks    Persons 2+    6.7   18,487    2.2    5,859    6.6  17,986     8.9  24,434                           4-Day Average 2008 --       4-Day Average 2004 --                           Live + Same Day                Live Only                         Rating    Number           Rating      Number                                in Thousands                  in Thousands    All Households         19.9     22,489            14.3       15,537   Persons 2+             10.5     30,228             7.4       20,407   Persons 12-17           3.0    722,545             n/a        n/a   Persons 18-34           7.0      4,717             n/a        n/a   Persons 18-49           8.8     11,549             n/a        n/a   Persons 55+            20.5     14,221             n/a        n/a   African American P2+*  14.4      5,214             n/a        n/a   Hispanic P2+*          11.3      4,736             n/a        n/a   White P2+*             10.0     21,648             n/a        n/a                                                  Source:  The Nielsen Company   

* Persons ratings for African American, Hispanic are % of African American/ Hispanic persons age 2+ in TV homes watching the convention coverage.

   2008 Networks Included:   Days 1, 2, 3 -- ABC, CBS, NBC, CNN, FOX News, MSNBC, BET, TV One  

Day 4 -- ABC, CBS, NBC, CNN, FOX News, MSNBC, BET, TV One, Univision, Telemundo

   2004 Networks Included:   Days 1, 3, 4 -- ABC, CBS, NBC, CNN, FOX News, MSNBC  

Day 2 -- CNN, FOX News, MSNBC. ABC, CBS, NBC regularly scheduled programs.

First Call Analyst:
FCMN Contact:

Source: The Nielsen Company

CONTACT: Alana Johnson, +1-646-654-8391, or Anne Elliot, +1-813-366-3556,
both of The Nielsen Company

Web site: http://www.nielsenmedia.com/
http://blog.nielsen.com/nielsenwire/category/politics

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Profile: International Entertainment