SendMe Mobile and Warner Music Group Announce Integrated Mobile Media Initiative

SendMe Mobile and Warner Music Group Announce Integrated Mobile Media Initiative

Warner Music Will Also Promote Its Artists Using SendMe's Custom Mobile Sweepstakes Subscription Products

SAN FRANCISCO and NEW YORK, July 16 /PRNewswire/ -- SendMe Mobile, the premier mobile media company, today announced an agreement with Warner Music Group (NYSE:WMG) to offer content from WMG's world renowned roster of artists through SendMe's mobile media brands, including SendMeMobile.com and its mobile sweepstakes site SoLow.com. Together, SendMe and WMG are creating a series of custom premium SMS subscription products that will enable fans to connect with their favorite artists directly over multiple platforms.

As part of the agreement, SendMe will offer thousands of WMG artist ringtones, video ringers and wallpaper images at SendMeMobile.com, for subscribers to download directly to their mobile phones. In the coming months, WMG and SendMe will debut a series of additional mobile products available exclusively at SendMeMobile.com and SoLow.com.

"Giving our members access to WMG artists marks a milestone in our efforts to deliver the best and broadest catalog of premium content in the market. We are thrilled to work with WMG to not only deliver this content, but also deliver integrated mobile media programs that will allow music fans to experience their favorite WMG artists in entirely new ways," said Russell Klein, co-founder and CEO of SendMe.

"With SendMe's creative platform, we're able to integrate their mobile product offerings into our marketing efforts to give consumers more ways to experience and access our artists' music-based mobile products," said Stephen Bryan, senior vice president, Digital Strategy and Business Development, WMG.

Additionally, WMG and SendMe will work together to further engage fans with their favorite WMG artists by offering artist-related experiential prizes and content on SoLow.com, SendMe's mobile game and contest site where the lowest unique guess wins. Soon, fans can visit SoLow.com to enter one-of-a-kind artist giveaways, some of which will include opportunities to meet and hang out with today's hottest artists.

About Warner Music Group

Warner Music Group became the only stand-alone music company to be publicly traded in the United States in May 2005. With its broad roster of new stars and legendary artists, Warner Music Group is home to a collection of the best-known record labels in the music industry including Asylum, Atlantic, Bad Boy, Cordless, East West, Elektra, Lava, Nonesuch, Reprise, Rhino, Roadrunner, Rykodisc, Sire, Warner Bros. and Word. Warner Music International, a leading company in national and international repertoire, operates through numerous international affiliates and licensees in more than 50 countries. Warner Music Group also includes Warner/Chappell Music, one of the world's leading music publishers, with a catalog of more than one million copyrights worldwide.

About SendMe

SendMe, Inc. turns any mobile phone into a portable playground. As the premier mobile media company, SendMe's family of destination sites lets you take the fun from the Web to your mobile phone with the broadest and best content, entertainment and community out there. SendMe's three properties - www.SendMeMobile.com, www.SoLow.com and www.mbuzzy.com - deliver content from today's pop culture sensations, niche independent creations, stuff from our own community, and one-of-a-kind mobile games that will keep you coming back for more. So whether you're looking for new ways to show your personal style, eager for some mobile gaming excitement, or trying to stay connected to the people and things you love most, SendMe brings it all to you - how you want it, when you want it. Founded in 2006 by three veteran online and mobile entrepreneurs, SendMe is funded by GrandBanks Capital, Spark Capital and True Ventures.

First Call Analyst:
FCMN Contact:

Source: SendMe Mobile

CONTACT: Beth Monaghan of InkHouse, +1-781-916-9090 ext. 801, or
Beth@inkhousePR.com, for SendMe Mobile; or Amanda Collins of Warner Music
Group, +1-201-388-2622, or Amanda.Collins@wmg.com

Web site: http://www.inkhousepr.com/
http://www.sendmemobile.com/
http://www.solow.com/

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Profile: International Entertainment