Rentrak Retail Essentials and Home Video Essentials Announces Top DVD Sales and Rentals for Week Ending July 27, 2008

Rentrak Retail Essentials and Home Video Essentials Announces Top DVD Sales and Rentals for Week Ending July 27, 2008

LOS ANGELES, July 31 /PRNewswire-FirstCall/ -- Rentrak Retail and Home Video Essentials, business units of Rentrak Corporation (NASDAQ:RENT) , today announced the Top 10 DVD sales and rentals for the prior week based on estimated consumer spending.

According to the company's proprietary tracking services, the ten top selling DVDs and the top ten most rented motion pictures, per data collected for the week ending July 27, 2008 include:

   Rentrak Top 10 Selling DVDs*    RANK   TITLE                               STUDIO      WEEKS IN RELEASE     1     21                                    SNY              1    2     Step Up 2 the Streets                 DIS              2    3     College Road Trip                     DIS              2    4     The Bank Job                          LNG              2    5     Robot Chicken Star Wars               WAR              1    6     10,000 B.C.                           WAR              5    7     Vantage Point                         SNY              4    8     Shutter                               FOX              2    9     Penelope                              SUI              2    10    National Treasure 2: Book of          DIS             10          Secrets     *Week ended July 26, 2008     Rentrak Top 10 Renting DVDs    RANK   TITLE                               STUDIO      WEEKS IN RELEASE     1     21                                    SNY              1    2     The Bank Job                          LNG              2    3     College Road Trip                     DIS              2    4     Step Up 2 the Streets                 DIS              2    5     Vantage Point                         SNY              4    6     Drillbit Taylor                       DWK              4    7     The Bucket List                       WAR              7    8     Shutter                               FOX              2    9     Fool's Gold                           WAR              6    10    10,000 B.C.                           WAR              5     About Retail Essentials(R)  

Retail Essentials measures weekly consumer sales activity on standard DVD and Blu-ray Disc titles in the U.S. brick-and-mortar channel. No other service provides faster access to in-depth market data and weekly estimations of gross consumer spending. Rentrak delivers sell-through data broken down by DVD title, format, category, genre, TV market and more, within 72 hours after the close of each business week. Clients can access current, weekly, and historical title sales data to competitively benchmark industry performance.

About Home Video Essentials(R)

Home Video Essentials is Rentrak's exclusive point-of-sale (POS) tracking system, which measures title-level performance via rental transactions on over 65,000 DVD and video game properties in the brick-and-mortar, online, and kiosk channels across North America. Rentrak is the world's largest processor of rental data, tracking in excess of one billion transactions each year from more than 13,700 storefronts within 72 hours after the close of each business week. Clients are able to identify consumer trends, quantify performance, and benchmark findings against the broader business sector.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail and advertising industries. The company's Entertainment Essentials(R) suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rental's corporate Web site at http://www.rentrak.com/.

   Contacts: Sallie Olmsted/Amanda Bartz             Rentrak Corporation             310-854-8124/8151  

First Call Analyst:
FCMN Contact:

Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, or Amanda Bartz,
+1-310-854-8151, both for Rentrak Corporation

Web site: http://www.rentrak.com/

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Profile: International Entertainment