Private Media Group Announces Landmark Strategic Alliance With Marc Dorcel

Private Media Group Announces Landmark Strategic Alliance With Marc Dorcel

BARCELONA, Spain, July 29 /PRNewswire-FirstCall/ -- Private Media Group, Inc. (NASDAQ:PRVT) a worldwide leader in premium-quality adult entertainment content today announced it has established a strategic alliance with Marc Dorcel to collaborate in the home video market.

The collaboration initiates with a three year DVD distribution agreement for France and going forward it is expected that Private and Marc Dorcel will explore additional opportunities in other Territories. It is also expected that Private and Marc Dorcel will join forces on several distribution platforms including Internet and IPTV/VOD in both France and across the EU. This will be very opportunistic as many new distribution platforms find it inconvenient to deal with a multitude of adult content providers. By combining the best adult brands and two of the main players in one strategic offering, Private/Dorcel can offer a "one-stop-shop" for most of the adult content needs any platform may require.

Peter Cohen, COO of Private said: "Private and Dorcel are the two dominant adult brands in Europe, and this new collaboration will solidify their strength in the market and provide French consumers optimal access to high quality adult entertainment with compelling new incentives and exciting promotions. Marc Dorcel is one of the best run operations in the adult business, and we are very pleased to have worked out a very cooperative relationship with them to strategically consolidate our content offerings and develop effective new B2B and B2C opportunities that will expand our collective success in France".

Gregory Dorcel, CEO of Marc Dorcel commented: "We believe that the strategic alliance of major studios like Private and Marc Dorcel is the right approach for long term growth and success in what has become a cluttered adult marketplace. By joining forces and sharing experiences and know-how we will effectively offer the French audience top of the range products with compelling new marketing and promotional campaigns."

The Private/ Dorcel collaboration is part of a global strategy which Private has been developing for the last eighteen months to establish more effective distribution and sales through content consolidation and cooperative relationships with other producers/distributors. Other announcements from Private are expected in Q3 and Q4 2008 to further rollout this new business model.

About Marc Dorcel S.A.

Established in France 1979, Marc Dorcel is an internationally well-known brand in the adult industry and a leader in production, editing, aggregation and distribution of adult programs and services. The company has unmatched market expertise and know-how of the adult content sector and carries 50 international catalogs including its own one. The company operates the TV channel "Dorcel TV", mobile and Internet sites, a VOD platform "www.dorcelvision .com" and supplies 40 other VOD/IPTV platforms. With more than 25 years of experience of serving the public and international operators, Marc Dorcel has a presence in 56 countries.

About Private Media Group

With its 40 year track record, NASDAQ listed Private Media Group is a brand-driven world leader in adult entertainment and distributes premium quality content globally via a wide range of platforms including more than 900 million mobile telephone handsets, IPTV/VOD, broadband Internet, television broadcasting, DVDs and magazines. Private Media Group owns the worldwide rights to its extensive archive of high-quality content, and also licenses its Private and "Silver Girls" trademarks internationally for a select range of luxury consumer products. Private's vision is to be the world's preferred content provider of adult entertainment to consumers anywhere, at any time and across all distribution platforms and devices.

Disclaimer

This release contains, in addition to historical information, forward- looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which reflect the Company's current judgments of those issues. However, because those statements are forward-looking and apply to future events, they are subject to such risks and uncertainties, which could lead to results materially different than anticipated by the Company.

   For further information please contact:   Simon Jordan   Marketing Department   Private Media Group   Tel +34 93 620 80 90   simon.jordan@private.com  

First Call Analyst:
FCMN Contact:

Source: Private Media Group

CONTACT: Simon Jordan, Marketing Department of Private Media Group,
+34 93 620 80 90, simon.jordan@private.com

Web site: http://www.prvt.com/

---

Profile: International Entertainment